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tability.ioWhat are Design Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Design Team OKRs examples
We've added many examples of Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to expand design team to drive revenue growth
ObjectiveExpand design team to drive revenue growth
KRBoost sales by achieving a 20% increase in revenue
Develop a strong content marketing strategy to attract more customers- Upsell and cross-sell products to existing clients
- Implement customer loyalty and reward programs
- KRIncrease design project delivery by 30%
- Schedule weekly team meetings for progress updates and goal tracking
- Streamline workflows to eliminate inefficiencies in the design process
- Implement new project management tools to increase productivity
- KRHire and onboard 3 additional qualified designers
- Screen resumes and shortlist candidates for interviews
- Conduct interviews and make job offers to selected candidates
- Post job opening across multiple professional designer platforms
OKRs to enhance Design team's adherence to technical design & construction standards
- ObjectiveEnhance Design team's adherence to technical design & construction standards
- KRConduct 2 detailed training sessions on updated technical construction standards
- Identify knowledgeable specialist to facilitate both sessions
- Prepare comprehensive training materials on updated standards
- Schedule two suitable dates and venues for training sessions
- KRImplement a bi-monthly review and feedback system for ongoing design works
- Schedule regular bi-monthly design review meetings
- Establish a standardized feedback template
- Communicate feedback process to design team
- KRAchieve 90% compliance with new design standards across all projects
- Provide one-on-one coaching for non-compliant project teams
- Implement training sessions on new design standards for all team members
- Regularly audit projects to ensure compliance with new standards
OKRs to streamline book cover creation for faster marketing and design implementation
- ObjectiveStreamline book cover creation for faster marketing and design implementation
- KRImplement new project management tools to track and expedite the design process
- Research different project management tools available
- Train staff on using the selected tool
- Choose tool that best supports design process
- KRReduce design-production turnaround time by 30%
- Streamline communication between design and production teams
- Implement advanced project management tools
- Provide continuous training on efficient workflow strategies
- KRIncrease design team efficiency by 20% via skill development workshops
- Implement regular follow-ups to ensure application of learned skills
- Arrange workshop sessions with reputable skill development educators
- Research and identify potential skill development workshops for design team
OKRs to enhance technical design standards supervision for the team
- ObjectiveEnhance technical design standards supervision for the team
- KRIncrease the team's compliance with technical design standards by 30%
- Develop regular technical design standards training sessions
- Implement a robust standards compliance check process
- Regularly update team on new/adjusted design standards
- KRConduct weekly audits, ensuring 100% coverage of all design projects
- Schedule consistent weekly audits for all design projects
- Check completeness of each design project during audits
- Document and report any discrepancies or issues found
- KRImplement an updated set of design standards by 20% within the quarter
- Develop a comprehensive update plan for design standards
- Assess current design standards for potential improvements
- Implement newly enhanced design standards
OKRs to implement Human Centric Design in our SaaS business
- ObjectiveImplement Human Centric Design in our SaaS business
- KRTrain 80% of design team on Human Centric Design principles by end of quarter
- Monitor and document team members' training progress
- Create a schedule for team members to attend training
- Identify a quality training program on Human Centric Design principles
- KRAchieve a 15% increase in user satisfaction scores post implementation
- Implement changes based on feedback and survey results
- Monitor and track improvements in user satisfaction
- Conduct user surveys to identify areas needing improvement
- KRIntegrate Human Centric Design techniques into at least 3 ongoing projects
- Identify ongoing projects suitable for Human Centric Design implementation
- Coordinate with project teams to discuss Human Centric Design strategies
- Incorporate Human Centric Design principles into the chosen projects
OKRs to achieve targeted design goals next quarter
- ObjectiveAchieve targeted design goals next quarter
- KRIncrease design productivity by 20% using time management strategies
- Prioritize design tasks based on urgency and importance
- Minimize distractions during high productivity hours
- Implement a strict schedule for design tasks with time limits
- KRImprove client satisfaction rate by 15%with enhanced design quality
- Train design team in best satisfaction practices
- Regularly ask clients for design feedback
- Implement rigorous quality checks for design enhancements
- KRComplete 100% of design projects before scheduled deadlines
- Prioritize projects based on due dates and complexity
- Regularly monitor progress and adjust schedule if needed
- Allocate sufficient time daily to work on designs
OKRs to implement comprehensive, multi-disciplinary colour testing
- ObjectiveImplement comprehensive, multi-disciplinary colour testing
- KRExecute colour tests for 100% of our product line adhering to the established protocol
- Record and analyze the colour test results
- Review the established protocol for colour testing
- Apply the colour tests to each product in the line
- KRAssess and document the outcomes of each colour test, establishing a improvement plan
- Conduct and record results of various colour tests
- Develop a comprehensive plan detailing proposed improvements
- Analyze test outcomes to determine areas needing improvement
- KRDevelop a standardised, reproducible colour testing protocol by collaborating with design team
- Create draft of standardized color testing protocol
- Implement, evaluate, and refine the protocol with team input
- Meet with design team to identify color testing needs and objectives
OKRs to improve stakeholder feedback incorporation through iterative design
- ObjectiveImprove stakeholder feedback incorporation through iterative design
- KRImplement at least 3 significant design changes based on collected feedback
- Propose 3 major design changes based on analysis
- Collect and analyze customer feedback on current design
- Execute and test the proposed design alterations
- KRCollect and categorize feedback from 70% of stakeholders by week 4
- KRAchieve 80% stakeholder satisfaction with the iterative design process by project end
- Monitor and measure stakeholder satisfaction periodically
- Incorporate stakeholder suggestions into design iterations
- Conduct regular feedback sessions with stakeholders
OKRs to enhance application design by solution architect review
- ObjectiveEnhance application design by solution architect review
- KRConduct in-depth analysis of current application design flaws
- Analyze identified flaws and their impacts on user experience
- Identify potential areas of improvement in the application design
- Develop a plan to address and fix noted design flaws
- KRCollaborate with development team to propose and implement design improvements
- Draft proposed design improvements for team review
- Oversee implementation of agreed-upon design changes
- Organize meeting with development team to discuss design enhancements
- KRTrack and evaluate impact of design changes on overall system performance
- Analyze and document performance variations tied to design changes
- Monitor system performance before and after design changes implementation
- Run system testing for evaluating design modifications' effectiveness
OKRs to elevate Design Through Balanced Innovation and Practicality
- ObjectiveElevate Design Through Balanced Innovation and Practicality
- KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
- Hire design consultant to improve aesthetic appeal
- Implement user-feedback system to understand client functionality needs
- Conduct regular usability testing to identify issues
- KRImplement 3 innovative design concepts into our existing product line
- Execute and evaluate the implementation of these innovative designs
- Identify 3 innovative design concepts relevant to our product line
- Collaboratively brainstorm the integration approach for each design concept
- KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
- Analyze feedback and incorporate into design
- Identify subjects for 5 practicality-focus group discussions
- Organize and conduct the focus group discussions
How to write your own Design Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Design Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Design Team OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully complete uploading of SKU on the website
- OKRs to ensure all product lines attain organic certification
- OKRs to enhance analysis and implementations of Power BI Reports
- OKRs to enhance productivity of IT Service Desk Analysts and maintain SLAs
- OKRs to upgrade System Scalability and Maturity
- OKRs to establish a thriving Community of Practice to enhance collaborative learning