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tability.ioWhat are Product Research OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Research to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Research OKRs examples
We've added many examples of Product Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to elevate productivity in academic research
ObjectiveElevate productivity in academic research
KRImplement and maintain a research schedule, ensuring minimum 5 hours of effective work daily
Draft a dedicated 5-hour daily research schedule- Regularly evaluate and adjust schedule for effectiveness
- Implement routine to follow the established research schedule
- KRSubmit two high-quality research pieces for publication review
- Conduct comprehensive research on chosen topics
- Submit papers for publication review
- Write and edit two research papers
- KRAttend at least 3 professional development workshops related to research methods or practices
- Ensure participation in each workshop attended
- Register for the chosen professional development workshops
- Identify suitable workshops focused on research methods
OKRs to enhance product research systems and procedures
- ObjectiveEnhance product research systems and procedures
- KRReduce product research errors by 15% through revamped procedures
- Establish a strict quality control protocol
- Develop a detailed research checklist
- Implement more rigorous product research training
- KRIncrease process efficiency by 25% using improved research systems
- Evaluate and restructure inefficient parts of workflow
- Train team on strategies to fully utilize advanced systems
- Implement new, innovative research systems in existing processes
- KRImplement feedback mechanism to optimize product research process by the end of the quarter
- Integrate the feedback system into the current research workflow
- Design a feedback survey tailored to the product research process
- Analyze and apply the collected feedback to improve the process
OKRs to integrate UX testing insights into decision-making
- ObjectiveImprove decision-making with UX testing insights
- KRIncrease user satisfaction rating by 10%
- KRTrain 3 non-UX team members on conducting and interpreting UX tests
- KRImplement changes based on user feedback in 100% of cases
- KRConduct 10 user tests for at least 2 features
OKRs to develop innovative pharmaceutical products
- ObjectiveDevelop innovative pharmaceutical products
- KRDevelop and test 2 prototypes with satisfactory patient outcomes
- Conduct patient outcome tests on prototypes
- Identify key components for prototype based on patient needs
- Build and refine two prototype designs
- KRConduct research to identify 3 potential active pharmaceutical ingredients
- Identify key drugs suitable for pharmaceutical component research
- Conduct thorough research on potential active ingredients
- Document findings for each potential ingredient
- KRSecure regulatory approval for 1 new pharmaceutical product
- Respond promptly to regulatory feedback and additional information requests
- Conduct rigorous clinical trials for safety and efficacy
- Develop and submit detailed dossier to regulatory authority
OKRs to maximize self-service options for private customers
- ObjectiveMaximize self-service options for private customers
- KRLaunch 3 new intuitive self-service features by the end of the quarter
- Develop and test these self-service features thoroughly
- Identify potential features through market research and user feedback
- Efficiently integrate and deploy new features into the system
- KRAchieve 25% customer usage of these new self-service features
- Implement a marketing campaign highlighting feature benefits
- Develop engaging tutorials on utilizing new self-service features
- Conduct user experience surveys to uncover usage barriers
- KRReduce customer support queries by 15% through increased self-service utilization
- Implement comprehensive FAQ section on the website
- Implement a robust chatbot for common queries
- Develop easy-to-understand user manuals
OKRs to file patent for medical device and enhance prototype functionality
- ObjectiveFile patent for medical device and enhance prototype functionality
- KRThoroughly research patents in the related field to ensure uniqueness by end of Week 4
- Identify relevant fields for patent search
- Analyze findings for potential uniqueness conflicts
- Conduct comprehensive patent search through online databases
- KRImplement three major improvements in the prototype based on testing feedback by Week 12
- KRComplete drafting a unique and detailed patent application by Week 8
- Finalize application, including all diagrams and claims
- Write a comprehensive description of the invention
- Research and analyze existing patents relevant to the invention
OKRs to innovate healthcare to improve human well-being
- ObjectiveInnovate healthcare to improve human well-being
- KREstablish partnerships with five health technology companies for collaborative research
- Identify potential health technology companies for partnership
- Send partnership proposals detailing collaborative research
- Negotiate partnership agreement terms
- KRObtain regulatory approvals for two new healthcare products designed for well-being
- Complete all documentation for the regulatory submission
- Submit the new products to regulatory bodies
- Address feedback from the regulatory bodies promptly
- KRDevelop a prototype for a healthcare app aiming at patient comfort by 20%
- Develop initial design and functionality parameters for the app prototype
- Initiate the coding and testing phases for the app prototype
- Conduct user research on existing healthcare apps for patient comfort features
OKRs to increase AliExpress purchases
- ObjectiveIncrease AliExpress purchases
- KRResearch trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- KRPlace orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- KRTrack delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
OKRs to develop a functional and user-friendly MVP
- ObjectiveDevelop a functional and user-friendly MVP
- KRRelease MVP to a test group and achieve more than 85% satisfaction rate
- Identify and organize a comprehensive, relevant test group
- Develop a fully functional MVP for the specified product
- Implement feedback collection and satisfaction measurement tools
- KRIdentify and prioritize the top 3 key features by interviewing 20 potential users
- Conduct interviews with 20 potential users
- Prepare interview questions targeting potential key features
- Analyze responses to determine top 3 features
- KRSecure commitment from a technical developer or agency for MVP development
- Finalize and sign official commitment agreement
- Present project details and expectations to potential developer
- Identify potential technical developers or agencies
OKRs to launch machine learning product on website
- ObjectiveLaunch machine learning product on website
- KRGenerate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- KRGenerate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- KRIncrease website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- KRAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
How to write your own Product Research OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Research OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Research OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Research OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a comprehensive skills marketplace
- OKRs to increase efficiency and scalability through cloud deployment
- OKRs to enhance NPS for improved user engagement and risk identification
- OKRs to develop and launch a new API for the CAD company
- OKRs to attain a score of 90 in chosen subject
- OKRs to ensure High Uptime