OKR template to successful application of double diamond strategy in a new market product creation

public-lib · Published 3 days ago

Your OKR template

This OKR focuses on using the double diamond strategy to successfully introduce a new product in the market. The end goal is to generate a robust understanding of user needs, penetrate the market swiftly and further develop effective product prototypes.

The first objective revolves around the identification of user needs, through the execution of 50 in-depth user interviews. This in-depth qualitative research approach will offer a deep insight into consumer wants and expectations.

The next goal aims at achieving a significant market penetration of 25% within the first week of product launch. A combined strategy of attractive early-bird customer incentives, collaboration with influential personalities for promotion and a strong pre-launch advertising campaign will be used to achieve this.

The last objective consists of the development of three viable product prototypes. This will rely on gathered user feedback and would be accomplished by the 8th week. This process also includes the design and analysis of the prototypes with the finalization scheduled for week 8.

ObjectiveSuccessful application of double diamond strategy in a new market product creation
KRDiscover user needs through conducting 50 in-depth user interviews by Week 6
KRAchieve 25% market penetration within launch first week
Offer launch-week incentives to attract early customers
Collaborate with high-profile influencers for product promotion
Initiate a strong advertising campaign prior to launch
KRDevelop 3 viable product prototypes based on user feedback by Week 8
Design three distinct product prototypes based on analysis
Gather and analyze relevant user feedback for product development
Complete prototype development process by Week 8

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale