What are Linkedin metrics? Developing an effective Linkedin metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Linkedin metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Linkedin metrics and KPIs 1. Daily Call Logs The number of calls made or received in a day logged for performance assessment
What good looks like for this metric: 100 calls per day
Ideas to improve this metric Set daily or hourly call targets Use scheduling tools to manage call times Incorporate script templates to shorten call times Develop listening skills to enhance understanding Regularly review call outcomes for feedback 2. LinkedIn Reach Outs The number of professional connections and messages sent over LinkedIn to potential clients or partners
What good looks like for this metric: 20 reach outs per day
Ideas to improve this metric Create personalised messages for each connection Leverage mutual connections for introductions Join relevant LinkedIn groups for expanded reach Post relevant content regularly to increase visibility Set aside dedicated time each day for LinkedIn activities 3. Cost Effectiveness The ratio of incentives offered to overall recruit expenses to ensure cost efficiency
What good looks like for this metric: Incentives below 30% of overall costs
Ideas to improve this metric Review and adjust incentive plans regularly Seek alternatives like recognition programs instead of financial incentives Analyse cost-benefit of current incentive structures Negotiate better terms with vendors or service providers Implement performance-based incentives 4. Task Completion The percentage of tasks completed on time, indicating productivity
What good looks like for this metric: 95% task completion rate
Ideas to improve this metric Prioritise tasks using a ranking system Break larger tasks into smaller, manageable steps Utilise project management tools to track progress Set tight deadlines and adhere to them Delegate tasks where possible to ensure efficiency 5. Onboarded Recruits The number of new hires successfully onboarded within a specified time frame
What good looks like for this metric: 5 new recruits onboarded per month
Ideas to improve this metric Streamline onboarding documentation processes Provide detailed training sessions for recruits Ensure all team members are prepared to support new hires Offer feedback sessions to address recruit difficulties Regularly update onboarding procedures
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1. Follower Growth Rate Percentage increase in new followers over a specific period of time
What good looks like for this metric: 5-10% monthly increase
Ideas to improve this metric Post consistently Engage with followers' content Share industry-relevant news Utilise hashtags effectively Collaborate with influencers 2. Engagement Rate Ratio of interactions (likes, comments, shares) to total followers
What good looks like for this metric: 2-5% per post
Ideas to improve this metric Ask questions in posts Respond to comments and messages Use high-quality visuals Run polls or surveys Offer valuable insights 3. Content Reach Number of unique users who have seen your posts
What good looks like for this metric: 5-15% of total followers per post
Ideas to improve this metric Share posts at optimal times Tag relevant people and companies Encourage shares from followers Leverage LinkedIn Stories Use LinkedIn ads 4. Click-Through Rate (CTR) Percentage of users who click on links in your posts
What good looks like for this metric: 0.5-1.5%
Ideas to improve this metric Craft compelling headlines Use clear calls to action Include short, engaging descriptions Utilise attention-grabbing visuals Test different link placements 5. Profile Views Number of users who visit your LinkedIn profile
What good looks like for this metric: 100-200 views per month
Ideas to improve this metric Update profile regularly Use a professional profile picture Optimise headline and summary Request endorsements and recommendations Include relevant keywords
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Tracking your Linkedin metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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