Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Product Managers OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Managers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product Managers OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product Managers OKRs examples
We've added many examples of Product Managers Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to prepare a successful product launch
ObjectiveBe on track for a successful launch of next quarter
KRBuild a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups
List on Product Hunt as an upcoming product
Create landing page with beta signup form
Share on Reddit, HackerNews, etc...
KREnroll 5 influencers to boost our profile on social media on launch day
KRSecure 10 press articles with known publications
List 25 journalists that could be interested in writing about us
Create PR kit
OKRs to achieve Product-Market fit
ObjectiveAchieve Product-Market fit
KR40% of new users are still active after 2 months
Identify and build core missing features
Talk to 20 leads and users
KRGet a 40% score on Product-Market fit survey
Send survey to existing beta users
Create a product-market fit survey on Typeform
KRGet 100 new leads every week
Build a sustainable growth channel
Establish referral program to turn successful users into advocates
OKRs to turn users into true fans
ObjectiveTurn our users into true fans
KRIncrease usage rate per account from 40% to 70%
Publish best practice guides to help onboard new users
Interview 20 customers to understand what's missing for full rollout
Create drip feed to keep users engage with the product
KRImprove NPS score from 25 to 50
Run UX debt sprint to polish the existing UI
Schedule 20 customer interviews to understand gaps in features
KRIncrease our G2 Review score from 4.2 to 4.8
Read existing reviews and summarize improvement requests
Tackle top 5 issues mentioned by users
OKRs to improve self-serve onboarding
ObjectiveOur users can onboard the product by themselves with success
KR70% of new leads complete their activation process on their first day
Add sample data to customer instances on load
Add in-product help to guide users through the onboarding
KR80% of our users are satisfied with the onboarding
Add onboarding satisfaction survey to the drip feed
KRWe have 10 tutorials covering core parts of the product
OKRs to create a successful MVP
ObjectiveCreate a successful MVP
KROur NPS is above 40 with early adopters
Identify and solve top 5 improvement requests
Sign up for Wootric to get NPS feedback
KROur 8-week retention rate is above 30%
KR60% of users complete their onboarding process
OKRs to improve development team productivity
ObjectiveIncrease development team productivity
KRReduce average time taken to complete development tasks by 20%
Provide developers with necessary training and resources to enhance productivity
Implement agile development methodologies and prioritize tasks based on importance
Encourage open communication and collaboration among team members to expedite task completion
Identify bottlenecks in the development process to streamline efficiency
KRImprove unit test coverage by 10% for critical components
KRReduce the number of production bugs reported by customers by 25%
Conduct regular code reviews to identify and fix potential bugs before deployment
Implement automated unit testing for critical components and frequently executed code
Increase the frequency of software releases to address and resolve issues more promptly
Improve communication channels with customers to encourage reporting and capturing of bugs
KRIncrease code review completion rate by 15%
Schedule regular team meetings to discuss and address code review concerns
Provide comprehensive and concise code review guidelines for reviewers
Encourage timely and constructive feedback during code review discussions
Implement a clear and streamlined code review process
OKRs to improve team collaboration and communication for increased productivity
ObjectiveEnhance team productivity through better collaboration and communication
KRReduce response time on team chat by 50%
KRAchieve 90% satisfaction rate with communication tools through surveys
KRLaunch and complete 2 cross-functional projects within the quarter
KRIncrease weekly team meetings attendance by 20%
OKRs to successfully integrate and deploy Productiv SaaS for IT management
ObjectiveSuccessfully integrate and deploy Productiv SaaS for IT management
KRTrain 90% of the IT team on Productiv SaaS application management functionalities
Identify members of IT team needing Productiv SaaS training
Secure trainings for Productiv SaaS application management
Schedule and ensure employees attend the training sessions
KRComplete Productiv SaaS integration with existing systems by 75% in the first month
Develop a comprehensive integration plan for Productiv SaaS
Initiate the integration of Productiv SaaS with existing systems
Monitor and evaluate the progress of the integration
KRIdentify and manage 70% of shadow IT instances using Productiv SaaS
Deploy Productiv SaaS tool across all company systems
Conduct a thorough inventory to identify shadow IT instances
Leverage Productiv reporting to manage identified shadow IT elements
OKRs to eliminate high-risk tech debt over the next year
ObjectiveReduce high-risk tech debt to improve system stability
KRConduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
KROutline and prioritize initiatives to eliminate each high-risk tech debt item
KRComplete the elimination of at least 50% of high-risk tech debt items
KRIdentify top 10 high-risk tech debt items
OKRs to maximize team efficiency to achieve 80,000 hours of work
ObjectiveMaximize team efficiency to achieve 80,000 hours of work
KRImplementation of productivity-enhancing tools to reduce idle time by 15%
Implement chosen tools across relevant departments
Research and select potential productivity-enhancing tools
Continuously review and monitor tool usage and efficiency
KRIncrease average weekly work hours by 10%
Encourage staff to take fewer, shorter breaks
Evaluate and adjust employee scheduling for increased efficiency
Implement mandatory, productive overtime procedures
KRTrain team on time management skills to improve work speed by 20%
Schedule training sessions for all team members
Identify a comprehensive time management training program
Monitor productivity to measure impact of training
Product Managers OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product Managers OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance website usability and comply with accessibility standards
OKRs to enhance skills to become a proficient Shopify app developer
OKRs to enhance the quality and effectiveness of postgraduate instruction
OKRs to improve ticket resolution process in DACH region
OKRs to amplify sales output in small design studio
OKRs to enhance Organization and Layout of Retail Shop