10 OKR examples for Search Engine Optimization

What are Search Engine Optimization OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Search Engine Optimization. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Search Engine Optimization OKRs examples

We've added many examples of Search Engine Optimization Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to enhance the effectiveness of search functionality through optimal weighting

OKRs to enhance search functionality through AI integration

OKRs to increase search ranking

OKRs to increase SEO by addressing all broken links

OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

OKRs to achieve a 20% upsurge in organic traffic for designated categories

OKRs to boost the website's conversation rates

OKRs to boost customer acquisition for our Marketplace Reporting App

OKRs to boost the volume of organic website traffic

OKRs to enhance inbound strategy to boost agency recruitment and VA services

How to write your own Search Engine Optimization OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Search Engine Optimization OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Search Engine Optimization OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Search Engine Optimization OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost the quantity of LEDs by 100
  led-productionwaste-reductionmanufacturing-managerwarehouse-supervisorproduction-teamprocurement-team
• OKRs to implement successful project tracking and KPI definition system
  project-managementkpi-targetsproject-managerkpi-analystproject-management-teamperformance-analysis-team
• OKRs to boost training effectiveness for improved profitability
  training-effectivenessprofitabilitytraining-manageremployee-development-specialisthuman-resources-teamtraining-and-development-team
• OKRs to maintain up-to-date security patches on our infrastructure
  security-patchesinfrastructure-maintenanceit-managersystem-administratorit-securitysystems-management-team
• OKRs to enhance efficacy of fraud detection/rules mechanism to minimize customer impact
  fraud-detectioncustomer-satisfactionfraud-detection-officercustomer-service-representativefraud-detection-teamcustomer-service-team
• OKRs to boost revenue from Student Partners
  student-partner-revenueincrease-sign-upsmarketing-directorpartner-relations-managermarketing-teamstudent-partner-management-team