A starting point for clearer priorities and measurable progress. Make the targets your own.
70% of new leads complete their activation process on their first day
80% of our users are satisfied with the onboarding
We have 10 tutorials covering core parts of the product
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Product OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Improve self-serve onboarding
objectives:
- title: Our users can onboard the product by themselves with success
outcomes:
- title: 70% of new leads complete their activation process on their first day
from: 40.0
to: 70.0
score_format: _number_%
initiatives:
- title: Add sample data to customer instances on load
- title: Add in-product help to guide users through the onboarding
- title: 80% of our users are satisfied with the onboarding
from: 0.0
to: 80.0
score_format: _number_% onboarding SAT
initiatives:
- title: Add onboarding satisfaction survey to the drip feed
- title: We have 10 tutorials covering core parts of the product
from: 0.0
to: 10.0
score_format: _number_ tutorials
initiatives: []
Get amazing improvements in our onboarding process
Create a successful MVP
Be on track for a successful launch of next quarter