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10 OKR examples for NPS

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What are NPS OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have a collection of OKRs examples for NPS to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

NPS OKRs examples

We've added many examples of NPS Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to improve customer satisfaction to boost NPS score

  • ObjectiveImprove customer satisfaction to boost NPS score
  • KRAchieve a 20% decrease in negative customer feedback
  • TaskDevelop a faster and more effective complaint resolution system
  • TaskConduct regular staff training on customer service skills
  • TaskImplement rigorous quality checks before product shipment
  • KRIncrease customer response rate to NPS surveys by 25%
  • TaskIncorporate customer incentives for completing NPS surveys
  • TaskPersonalize survey-invitations to enhance recipient engagement
  • TaskImprove survey design for easier completion and comprehension
  • KRReduce churn rate by 10% through enhanced customer service
  • TaskDevelop loyalty programs to foster customer retention
  • TaskImprove customer service training for all support staff
  • TaskImplement feedback system for continual service improvement

OKRs to improve Advisory NPS through baseline measurement and analysis

  • ObjectiveImprove Advisory NPS through baseline measurement and analysis
  • KRDevelop and implement targeted improvement strategies based on Advisory NPS insights
  • TaskImplement the planned improvement strategies systematically
  • TaskAnalyze Advisory NPS feedback to identify areas for improvement
  • TaskDevelop strategies to address identified weaknesses
  • KRConduct customer satisfaction survey to gather Advisory NPS data
  • TaskDevelop a comprehensive customer satisfaction survey
  • TaskSend survey to existing advisory customers
  • TaskAnalyze survey results for NPS data
  • KRAnalyze and compare Advisory NPS scores across different customer segments
  • TaskAnalyze Advisory NPS scores for each segment
  • TaskCategorize customers into different segments
  • TaskCompare NPS scores across all segments

OKRs to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • KRReduce churn rate by 50%
  • KRDouble our ARPC(Average revenue per customer)
  • KRIncrease NPS rating by 10
  • KRImprove results of Onboarding survey by 25%

OKRs to improve customer satisfaction

  • ObjectiveAchieve next level customer love ❤️
  • KRGet 15 new 5-star ratings on G2 Crowd
  • TaskReach out to users high NPS feedback asking for review
  • KRReduce the number of weekly support tickets by 50%
  • TaskCreate a self serve documentation portal
  • KRImprove the NPS score from 12 to 20
  • TaskCreate a list of 15 highly requested features to implement

OKRs to enhance NPS for improved user engagement and risk identification

  • ObjectiveEnhance NPS for improved user engagement and risk identification
  • KRImplement 2 new user engagement strategies based on NPS feedback evaluation
  • TaskAnalyze NPS feedback to identify areas needing improvement
  • TaskDevelop two new user engagement strategies
  • TaskImplement and test new strategies
  • KRIncrease NPS response rate by 20% through personalized, engaging survey communication
  • TaskCustomize survey wording to reflect individual customer experiences
  • TaskTrain the team on engagement and personalized communication techniques
  • TaskImplement engaging, visually appealing survey designs
  • KRConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
  • TaskConduct thorough analysis on these responses
  • TaskIdentify potential risks from these analyses
  • TaskIdentify 25% more low-scoring NPS responses

OKRs to turn users into true fans

  • ObjectiveTurn our users into true fans
  • KRIncrease usage rate per account from 40% to 70%
  • TaskPublish best practice guides to help onboard new users
  • TaskInterview 20 customers to understand what's missing for full rollout
  • TaskCreate drip feed to keep users engage with the product
  • KRImprove NPS score from 25 to 50
  • TaskRun UX debt sprint to polish the existing UI
  • TaskSchedule 20 customer interviews to understand gaps in features
  • KRIncrease our G2 Review score from 4.2 to 4.8
  • TaskRead existing reviews and summarize improvement requests
  • TaskTackle top 5 issues mentioned by users

OKRs to boost CSAT, CES, and NPS scores via chat channel

  • ObjectiveBoost CSAT, CES, and NPS scores via chat channel
  • KRIncrease CSAT score by 15% through improving chat-response efficiency
  • TaskRegularly analyze chat data to identify bottlenecks
  • TaskTrain customer service reps for faster issue resolution
  • TaskImplement a chatbot for instant, accurate responses to common queries
  • KRAchieve a 20% rise in NPS score by refining chat support quality
  • TaskRegularly review and update chat scripts for clarity
  • TaskImplement chat support training on customer service skills
  • TaskIntroduce a quality assurance process for chat interactions
  • KRDecrease CES by 10% by enhancing chat interface usability
  • TaskSimplify chat interface design for seamless navigation
  • TaskImprove response speed within the chat interface
  • TaskProvide clear instructions and tooltips on chat features

OKRs to elevate the NPS score in B2B SaaS by 5%

  • ObjectiveElevate the NPS score in B2B SaaS by 5%
  • KRReduce customer support resolution time by 20%
  • TaskTrain customer service agents regularly for efficiency
  • TaskAutomate repetitive customer inquiries using AI
  • TaskImplement live chat for instant customer inquiries resolution
  • KRImprove product feature satisfaction by 10% through software enhancements
  • TaskImplement software enhancements addressing customer issues
  • TaskEvaluate satisfaction improvement post-enhancements
  • TaskIdentify areas requiring improvements from customer feedback
  • KRIncrease the rate of customer feedback collection by 15%
  • TaskTrain staff on effective customer feedback solicitation
  • TaskOffer incentives for customers leaving feedback
  • TaskImplement a customer feedback system after each purchase

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • KROur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • KROur 8-week retention rate is above 30%
  • KR60% of users complete their onboarding process

OKRs to achieve higher NPS and CSAT ratings

  • ObjectiveAchieve higher NPS and CSAT ratings
  • KRProvide training for customer service team to improve problem-solving and communication skills
  • TaskSchedule and administer training sessions
  • TaskIdentify the skill gaps among the customer service team members
  • TaskFind or develop a suitable training programme
  • KRImplement a feedback system to address customer concerns proactively
  • TaskTrain staff on handling and implementing feedback
  • TaskDevelop a user-friendly online platform for customer feedback
  • TaskRegularly review and address customer feedback
  • KRIncrease customer satisfaction by 10% through optimizing service processes
  • TaskImplement customer feedback system for service improvement suggestions
  • TaskConduct staff training on customer relations and service efficiency
  • TaskStreamline service processes to minimize customer waiting times

How to write your own NPS OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

NPS OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your NPS OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More NPS OKR templates

We have more templates to help you draft your team goals and OKRs.

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