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Product OKR example

Achieve Product-Market fit

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Achieve Product-Market fit

  1. KR 1

    40% of new users are still active after 2 months

  2. KR 2

    Get a 40% score on Product-Market fit survey

  3. KR 3

    Get 100 new leads every week

Ideas to get you moving
  • Identify and build core missing features
  • Talk to 20 leads and users
  • Send survey to existing beta users
  • Create a product-market fit survey on Typeform
  • Build a sustainable growth channel
  • Establish referral program to turn successful users into advocates
Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Achieve Product-Market fit
objectives:
- title: Achieve Product-Market fit
  outcomes:
  - title: 40% of new users are still active after 2 months
    from: 10.0
    to: 40.0
    score_format: _number_% retention
    initiatives:
    - title: Identify and build core missing features
    - title: Talk to 20 leads and users
  - title: Get a 40% score on Product-Market fit survey
    from: 0.0
    to: 40.0
    score_format: _number_% PM Fit
    initiatives:
    - title: Send survey to existing beta users
    - title: Create a product-market fit survey on Typeform
  - title: Get 100 new leads every week
    from: 20.0
    to: 100.0
    score_format: _number_ leads/week
    initiatives:
    - title: Build a sustainable growth channel
    - title: Establish referral program to turn successful users into advocates
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