A starting point for clearer priorities and measurable progress. Make the targets your own.
Our NPS is above 40 with early adopters
Our 8-week retention rate is above 30%
60% of users complete their onboarding process
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Product OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Create a successful MVP
objectives:
- title: Create a successful MVP
outcomes:
- title: Our NPS is above 40 with early adopters
from: 0.0
to: 40.0
score_format: NPS _number_
initiatives:
- title: Identify and solve top 5 improvement requests
- title: Sign up for Wootric to get NPS feedback
- title: Our 8-week retention rate is above 30%
from: 5.0
to: 30.0
score_format: _number_% retention
initiatives: []
- title: 60% of users complete their onboarding process
from: 10.0
to: 60.0
score_format: _number_% activation
initiatives: []
Land and expand through product stickiness
Implement a robust OKR tracking tool within the organization
Enhance user satisfaction by 10%