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What are Product Management OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Management to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product Management OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product Management OKRs examples
You will find in the next section many different Product Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to improve personal productivity through effective time management
ObjectiveImprove personal productivity through effective time management
KRReduce wasted time in workday by 30% by streamlining tasks and minimizing interruptions
Establish 'Do Not Disturb' periods for focused work- Automate repetitive tasks where possible
- Implement a task management system for organized scheduling
- KRImplement and follow a personalized time management system consistently for 90% of tasks
- Follow the outlined plan consistently across 90% of your tasks
- Assess and improve your system based on productivity results
- Define your daily tasks using a personalized time management system
- KRIncrease time spent on high-priority objectives by 25% each week
- Identify and rank objectives based on their priority levels
- Continuously review and adjust your time allocation
- Allocate 25% more time weekly to top-priority tasks
OKRs to successfully launch the Minimum Viable Product for Product Information Management
- ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
- KRRelease the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- KRObtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- KRComplete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
OKRs to successful transition from Service Delivery Manager to Product Manager
- ObjectiveSuccessful transition from Service Delivery Manager to Product Manager
- KRDevelop and present a new product idea or actionable improvement to the team
- Conduct thorough market research and analyze potential customer needs
- Prepare and deliver a persuasive presentation to the team
- Develop a comprehensive product concept or improvement proposal
- KRGain foundational knowledge completing a Product Management certification by quarter-end
- Schedule study sessions to complete coursework
- Enroll in chosen Product Management course
- Research suitable Product Management certification programs
- KRShadow experienced product managers and attend at least 20 hours of PM meetings
- Schedule time blocks to observe PM meetings
- Attend minimum 20 hours of PM meetings
- Identify experienced product managers to shadow
OKRs to successfully mentor a novice product manager
- ObjectiveSuccessfully mentor a novice product manager
- KRFacilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- KRDevelop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- KRBy quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
OKRs to enhance effectiveness as a product manager
- ObjectiveEnhance effectiveness as a product manager
- KRReceive positive feedback on communication and problem-solving in 80% of stakeholder interactions
- Request constructive feedback after each interaction
- Acquire communication and conflict-resolution training
- Implement specific improvements from feedback received
- KRComplete a communication skills course with a 90% pass rate
- Consistently study to understand all course materials
- Research and enroll in a reputable communication skills course
- Aim to achieve at least 90% in all assignments and exams
- KRSolve 10 complex product issues independently and efficiently
- Develop strategic solutions for each identified problem
- Implement the solutions and monitor their effectiveness
- Analyze each product issue for effective problem identification
OKRs to improve product management efficiency
- ObjectiveImprove product management efficiency
- KRIncrease customer satisfaction rating by 10% through continuous improvement of product features and functionality
- Implement necessary product updates based on customer feedback to enhance satisfaction
- Analyze survey data to identify areas for improvement in product features and functionality
- Monitor customer satisfaction rating regularly to track progress and make further improvements
- Conduct regular customer surveys to gather feedback on product features and functionality
- KRIncrease cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
- Schedule regular cross-functional meetings to discuss and gather input on product decisions
- Create a centralized platform for stakeholders to provide feedback and suggestions on product development
- Implement a process to collect feedback from key stakeholders before finalizing product decisions
- Conduct training sessions to educate team members about the importance of cross-functional collaboration
- KRAchieve a 15% increase in product revenue by identifying and implementing new monetization strategies
- Track and measure revenue growth after implementing new monetization strategies for optimization
- Conduct market research to identify new consumer needs and preferences
- Collaborate with the product development team to create and implement new revenue-generating features
- Analyze competitor strategies to uncover potential monetization opportunities
- KRReduce average time to market by 20% through streamlined product development processes
- Conduct thorough analysis and eliminate non-essential steps from the product development workflow
- Streamline communication channels and establish clear guidelines for efficient information sharing
- Optimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
- Implement agile project management methodologies and cross-functional collaboration for faster decision-making
OKRs to enhance the product management skills of our team
- ObjectiveEnhance the product management skills of our team
- KRIncrease successful project delivery rate by 20%
- Enhance communication and collaboration between teams
- Implement clearer project timelines and benchmarks
- Regularly monitor and adjust project strategies
- KRConduct 2 comprehensive product management workshops
- Identify and reserve suitable locations for both workshops
- Develop a comprehensive curriculum for product management
- Schedule experienced speakers to present during workshops
- KRComplete 5 cross-functional team projects for product management practice
- Review, document and evaluate project results
- Identify and schedule 5 cross-functional team projects
- Assign roles and oversee project execution
OKRs to enhance Product Service Management Efficiency
- ObjectiveEnhance Product Service Management Efficiency
- KRIncrease product service team training sessions by 50%
- Schedule additional training sessions accordingly
- Identify current number of weekly training sessions
- Calculate necessary increase to achieve 50% rise
- KRImplement new software to decrease customer response time by 20%
- Purchase, install, and configure the identified software
- Identify software capable of enhancing customer service response speed
- Train customer service representatives on new software usage
- KRImprove customer satisfaction rate on product services by 30%
- Update and upgrade product based on customer feedback
- Establish a fast and effective complaint resolution procedure
- Implement regular training programs for customer service staff
OKRs to enhance productivity and task management during the workday
- ObjectiveEnhance productivity and task management during the workday
- KRReduce task overflow to the next day by 50% by improving time management
- Dedicate specific hours for unexpected tasks
- Implement Pomodoro technique for better productivity
- Prioritize tasks based on urgency and complexity
- KRComplete at least 85% of assigned tasks within the designated deadlines each week
- Regularly monitor and adjust task progress
- Allocate sufficient time daily for completing tasks
- Prioritize tasks based on deadlines and importance
- KRImplement and consistently utilize a digital task management tool to monitor daily tasks
- Research and select a suitable digital task management tool
- Create a routine for regularly updating and reviewing tasks
- Set up and personalize configurations for daily task monitoring
OKRs to enhance proficiency as a product owner
- ObjectiveEnhance proficiency as a product owner
- KRComplete two relevant industry-recognized product management certifications
- Enroll in and complete required coursework for each certification
- Schedule and pass the certification exams
- Research and select two industry-recognized product management certifications
- KRLead three cross-functional team meetings to improve collaboration and project efficiency
- Organize meeting date and agenda for cross-functional team discussion
- Facilitate effective collaboration during the cross-functional team meetings
- Review meetings' outcomes, identifying areas for increased project efficiency
- KRImplement one new feature voted top by customers for the product by the deadline
- Obtain customer feedback and identify top-voted feature
- Roll out the feature to all customers by the deadline
- Develop and test the new feature thoroughly
Product Management OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product Management OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a comprehensive Career Development Program
- OKRs to improve Team and Individual Professional Capabilities
- OKRs to attain an affordable, emissions-free vehicle
- OKRs to become better at running
- OKRs to improve service recovery time in 2024
- OKRs to boost new customer revenue on Amazon by 50%