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Product OKR example

Turn users into true fans

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE

Turn our users into true fans

  1. KR 1

    Increase usage rate per account from 40% to 70%

  2. KR 2

    Improve NPS score from 25 to 50

  3. KR 3

    Increase our G2 Review score from 4.2 to 4.8

Ideas to get you moving
  • Publish best practice guides to help onboard new users
  • Interview 20 customers to understand what's missing for full rollout
  • Create drip feed to keep users engage with the product
  • Run UX debt sprint to polish the existing UI
  • Schedule 20 customer interviews to understand gaps in features
  • Read existing reviews and summarize improvement requests
  • Tackle top 5 issues mentioned by users
Example targets. Adapt to your baseline before you start.

About this template

Turning your customers into advocates is not just about getting a better NPS score. You should also make sure you're making everyone happy in an org, instead of a small set of users.

  • Work on increasing usage rate (what percentage of the user base is active).
  • Tackle user satisfaction by first reaching out to users to identify the biggest opportunities.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Turn users into true fans
objectives:
- title: Turn our users into true fans
  outcomes:
  - title: Increase usage rate per account from 40% to 70%
    from: 40.0
    to: 70.0
    score_format: _number_% usage rate
    initiatives:
    - title: Publish best practice guides to help onboard new users
    - title: Interview 20 customers to understand what's missing for full rollout
    - title: Create drip feed to keep users engage with the product
  - title: Improve NPS score from 25 to 50
    from: 25.0
    to: 50.0
    score_format: _number_ NPS
    initiatives:
    - title: Run UX debt sprint to polish the existing UI
    - title: Schedule 20 customer interviews to understand gaps in features
  - title: Increase our G2 Review score from 4.2 to 4.8
    from: 4.2
    to: 4.8
    score_format: _number_ G2 rating
    initiatives:
    - title: Read existing reviews and summarize improvement requests
    - title: Tackle top 5 issues mentioned by users
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