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tability.ioWhat are Communication OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communication to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Communication OKRs examples
You will find in the next section many different Communication Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance employee dedication via communication optimization
ObjectiveEnhance employee dedication via communication optimization
KRReduce communication gap by achieving 85% timely response rate on internal chat platform
Implement automatic reminders for unanswered chats every two hours- Train employees on the importance of timely responses
- Monitor response rates weekly and address lapses
- KRImplement bi-weekly team meetings to increase interaction by 60%
- Track and measure meeting interaction increase
- Establish a bi-weekly team meeting schedule
- Prepare relevant discussion points to stimulate interaction
- KRAccomplish 90% positive feedback on anonymous communication satisfaction survey
OKRs to enhance communication with general contractors for increased project awards
- ObjectiveEnhance communication with general contractors for increased project awards
- KRSecure at least 10 more submittal quotes from general contractors each week
- Follow up on previously sent quote requests every week
- Post weekly inquiries on general contractor forums or job boards
- Reach out daily to at least two new general contractors for quotes
- KRRaise project award rate by 30% over the next quarter through effective negotiation
- Track and analyze negotiation outcomes regularly
- Establish robust, fair negotiation strategies and practices
- Train team members on effective negotiation techniques
- KRMaintain a 90% rate on timely, accurate responses to contractor inquiries
- Conduct regular response accuracy evaluations
- Implement a tracking system for contractor inquiries
- Schedule daily dedicated time for query responses
OKRs to improve internal company communication
- ObjectiveImprove internal company communication
- KRImplement a new communication tool addressing identified communication issues by week 8
- Select and trial run the best-fit communication tool by week 5
- Evaluate and brainstorm possible communication tool solutions by week 2
- Implement and test communication tool, addressing issues by week 8
- KRConduct a survey to identify current communication challenges by week 4
- Identify and invite relevant participants for the survey
- Draft a list of questions addressing current communication issues
- Analyze and compile survey results by week 4
- KRAchieve 10% reduction in communication-related complaints by end of quarter
- Establish a feedback system for improving communication-related issues
- Review and revise current communication protocols in place
- Implement a weekly training on effective communication skills for employees
OKRs to strengthen customer engagement through effective communication
- ObjectiveStrengthen customer engagement through effective communication
- KRIncrease positive client feedback on communication by 40%
- Organize weekly updates/meetings with all clients
- Implement a structured communication plan with clients
- Train staff in effective customer communication
- KRConduct bi-weekly virtual meetings with top 10 clients
- Prepare agenda focused on client's needs for each meeting
- Schedule recurring bi-weekly virtual meetings with each client
- Follow-up with meeting minutes and action plans after each session
- KRIncrease response rate to customer queries by 30%
- Design and implement an efficient customer query tracking system
- Initiate follow-up procedures for unresolved customer queries
- Train staff in effective and timely customer interaction methods
OKRs to align business operations towards 2030 strategic outcomes
- ObjectiveAlign business operations towards 2030 strategic outcomes
- KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
- Schedule feedback sessions for queries and discussions
- Develop easy-to-understand materials explaining 2030 stratagem
- Conduct staff workshops on 2030 strategic outcomes
- KRDefine and communicate the 2030 strategic outcomes to all departments
- Develop clear, concise 2030 strategic outcomes
- Create a comprehensive communication plan
- Disseminate material to all department heads
- KRImplement 10% of strategic initiatives related to 2030 outcomes
- Prioritize and select 10% for immediate implementation
- Identify key strategic initiatives impacting 2030 outcomes
- Develop and begin execution of implementation plans
OKRs to strengthen and maintain stakeholder relations through effective communication
- ObjectiveStrengthen and maintain stakeholder relations through effective communication
- KREstablish a regular bi-monthly virtual stakeholders meeting to update initiative progress
- Schedule bi-monthly virtual meetings
- Prepare regular initiative progress updates
- Identify relevant stakeholders for virtual meetings
- KREnsure 100% documentation and communication of all changes in initiatives to stakeholders
- Distribute changes in initiatives through emails/reports
- Develop a standardized change documentation process
- Implement regular update meetings with stakeholders
- KRAdequately prepare for and successfully review 90% of User Acceptance Testing scenarios
- Identify and understand all possible User Acceptance Testing scenarios
- Develop a detailed and comprehensive review plan
- Implement the plan and analyse each testing outcome
OKRs to implement efficient governance for internal communications and editorial
- ObjectiveImplement efficient governance for internal communications and editorial
- KRMonitor and reduce communication or editorial inconsistencies by 50%
- Provide consistent editorial training to staff
- Implement a standardized communication style guide
- Regularly assess and correct content discrepancies
- KRDevelop a comprehensive communication governance guide by end of next quarter
- Review, refine and finalize the guide
- Design and develop the preliminary guide draft
- Gather necessary communication aspects and requirements
- KRTrain 80% of internal communication and editorial staff on new governance rules
- Monitor and confirm staff participation in sessions
- Identify internal staff requiring training on new governance rules
- Organize training sessions on new governance rules
OKRs to enhance the resilience of team communication
- ObjectiveEnhance the resilience of team communication
- KRTrain 100% of team members in active listening and conflict management techniques
- Schedule training sessions for all team members
- Identify a reputable training provider for active listening and conflict management
- Follow up with assessments to ensure understanding and application
- KRImplement a weekly team check-in and feedback routine
- Encourage team members to share updates
- Prepare an agenda for feedback discussion
- Schedule a weekly recurring team meeting
- KRMeasure and improve team communication satisfaction score by 30%
- Identify current communication flaws through team feedback surveys
- Implement improved communication strategies and tools
- Regularly monitor and evaluate communication satisfaction
OKRs to craft an inspiring shared company mission, vision, and core values
- ObjectiveCraft an inspiring shared company mission, vision, and core values
- KRSuccessfully communicate new mission and values to 100% of the workforce
- Distribute written copies of the mission/values to all employees for reference
- Arrange an all-staff meeting to announce and explain the new vision
- Create a clear, engaging presentation outlining the mission and values
- KRDocument and finalize mission, vision, and core values by week 8
- Draft mission, vision, and core values statements
- Revise and finalize documents by week 8
- Gather team feedback on drafts
- KRConduct 10 brainstorming sessions with key stakeholders for idea generation
- Arrange suitable times for 10 brainstorming sessions
- Prepare materials needed for effective idea generation
- Identify and contact key stakeholders for brainstorming sessions
OKRs to communicate product support advancements by us and our partners
- ObjectiveCommunicate product support advancements by us and our partners
- KRIncrease monthly progress report releases to partners by 50%
- Boost staff resources for report creation and distribution
- Identify partners needing more frequent reports
- Implement a more efficient report-generation process
- KREstablish a bi-weekly structured feedback loop with all key partners
- Outline and communicate a bi-weekly meeting schedule
- Develop a comprehensive feedback agenda
- Implement a system for documenting and tracking feedback
- KRAchieve 25% engagement increase on shared progress updates across all platforms
- Amplify shares by creating engaging, easily shareable content
- Implement interactive elements in progress updates
- Promote user-generated content sharing
How to write your own Communication OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Communication OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Communication OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communication OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost customer interaction on the homepage
- OKRs to boost sales volumes of the specific module
- OKRs to enhance proficiency in data-driven decision making
- OKRs to encourage user referrals
- OKRs to drive significant change saturation within the organization
- OKRs to improve IT Tech retail store deployment through automation enhancements