A starting point for clearer priorities and measurable progress. Make the targets your own.
Build a mailing list of 1,0000 people
Enroll 5 influencers to boost our profile on social media on launch day
Secure 10 press articles with known publications
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Product OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Prepare a successful product launch
objectives:
- title: Be on track for a successful launch of next quarter
outcomes:
- title: Build a mailing list of 1,0000 people
from: 0.0
to: 1000.0
score_format: _number_ people
initiatives:
- title: Find relevant Facebook and LinkedIn groups
- title: List on Product Hunt as an upcoming product
- title: Create landing page with beta signup form
- title: Share on Reddit, HackerNews, etc...
- title: Enroll 5 influencers to boost our profile on social media on launch day
from: 0.0
to: 5.0
score_format: _number_ influencers
initiatives: []
- title: Secure 10 press articles with known publications
from: 0.0
to: 10.0
score_format: _number_ press articles
initiatives:
- title: List 25 journalists that could be interested in writing about us
- title: Create PR kit
Create a successful MVP
Our users can onboard the product by themselves with success
Land and expand through product stickiness