10 OKR examples for Public Relations Team

What are Public Relations Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Public Relations Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Public Relations Team OKRs examples

You will find in the next section many different Public Relations Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost our presence in significant media outlets

OKRs to boost brand awareness in large enterprise SaaS market

OKRs to boost Iranian childhood cancer charity's brand recognition

OKRs to establish myself as a thought leader in my field

OKRs to boost brand recognition in new market areas

OKRs to increase visibility and knowledge of our brand

OKRs to enhance visibility and recognition of our brand

OKRs to establish thought leadership in the B2B software product industry

OKRs to successfully lead the organization of 12 Days of Christmas event

OKRs to expand brand reach through innovative marketing practices

How to write your own Public Relations Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Public Relations Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Public Relations Team OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Public Relations Team OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to amplify our brand's unique value and differentiate from competitors
  unique-selling-pointscustomer-feedbackproduct-developersmarketing-teamsales-teamit-department
• OKRs to improve mastery of English Language
  english-proficiencyliterature-reviewenglish-language-learnercontent-writerlanguage-learning-teamcontent-development-team
• OKRs to enhance communication with general contractors for increased project awards
  communication-enhancementcontractor-engagementnegotiation-analystcommunications-officercommunications-teamnegotiation-team
• OKRs to improve financial strategies for customer satisfaction and loyalty
  customer-satisfactionloyalty-incentivescustomer-service-managerfinancial-strategistcustomer-service-teamfinance-team
• OKRs to enhance the efficiency and effectiveness of legal service delivery
  legal-service-deliveryefficiencylegal-service-providerclient-relationship-managerlegal-operations-teamclient-satisfaction-management-team
• OKRs to develop a scalable architecture for a video streaming platform
  scalable-architecturevideo-streamingsystems-architectnetwork-engineerstreaming-infrastructure-teamdata-storage-team