business growth OKRs

business growth OKR examples and templates

A clear focus. Measurable progress.

Explore business growth OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 4 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good business growth OKR?

A good business growth OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

4 matching templates

OKR example

Boost the total active customer base

Objective

Boost the total active customer base

  1. Decrease customer churn rate by 15% compared to last quarter
  2. Convert 30% of trial users into active paying customers within the quarter
  3. Achieve 20% increase in daily active customer engagement by end of quarter
OKR example

Increase business growth and client retention

Objective

Increase business growth and client retention

  1. Increase quarterly revenue by 20% through cross-selling and up-selling strategies
  2. Boost customer base by 15% through intensive marketing and customer referral program
  3. Achieve a 90% customer retention rate by optimizing customer service and support
OKR example

Secure partnerships with strategic industry leaders to drive business growth

Objective

Establish key partnerships to drive growth

  1. Identify and prioritize potential partners based on revenue and market share
  2. Track the success of each partnership by setting clear KPIs and regularly measuring progress
  3. Develop a compelling pitch deck and present to at least 10 potential partners
More objectives and key results

Establish key partnerships to drive growth

  1. Sign partnership agreements with at least 3 of the identified partners

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use business growth OKRs

How to use these templates

Choose the business growth outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs