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tability.ioWhat are Business Growth OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Business Growth OKRs examples
You will find in the next section many different Business Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to secure partnerships with strategic industry leaders to drive business growth
ObjectiveEstablish key partnerships to drive growth
KRIdentify and prioritize potential partners based on revenue and market share- KRTrack the success of each partnership by setting clear KPIs and regularly measuring progress
- KRDevelop a compelling pitch deck and present to at least 10 potential partners
- KRSign partnership agreements with at least 3 of the identified partners
OKRs to enhance in-house legal team for aggressive business growth
- ObjectiveEnhance in-house legal team for aggressive business growth
- KRReduce legal risks and issues by 30%, enhancing expansion strategy
Strengthen internal controls to prevent legal breaches- Hire legal consultant team to review existing policies
- Implement regular legal compliance training for all staff
- KRImprove legal operational efficiency by 25% using advance legal tech tools
- Monitor and evaluate the improvement in operational efficiency
- Implement advanced legal software for streamlined case management
- Train staff on utilizing new legal tech tools efficiently
- KRHire and onboard four additional experienced legal professionals
- Screen applicants and conduct interviews
- Post job listings on legal employment websites
- Design comprehensive onboarding program
OKRs to increase business growth and client retention
- ObjectiveIncrease business growth and client retention
- KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- KRBoost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- KRAchieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
OKRs to identify and assess new growth opportunities
- ObjectiveIdentify and assess new growth opportunities
- KRConduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- KRResearch and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- KRDevelop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
OKRs to foster and demonstrate out-of-box thinking
- ObjectiveFoster and demonstrate out-of-box thinking
- KRConduct 2 workshops on creativity and unconventional problem-solving strategies
- Advertise workshops to relevant audience groups
- Identify suitable topics for creativity and problem-solving workshops
- Arrange logistics such as location, materials, and guest speakers
- KRDevelop 3 unique, innovative solutions to existing business challenges
- Identify key challenges limiting business growth
- Evaluate feasibility and uniqueness of solutions
- Brainstorm innovative solutions for each challenge
- KRSuccessfully apply an unorthodox approach to improve an underperforming process by 20%
- Research unorthodox approaches to improvement
- Implement a new strategy, measure its impacts
- Identify weaknesses in the current process
OKRs to boost sustainable growth and profitability of the business
- ObjectiveBoost sustainable growth and profitability of the business
- KRReduce operational costs by 10% through efficiency improvements
- Implement energy-saving measures in all company facilities
- Streamline processes to eliminate non-value-adding activities
- Invest in cost-effective, high-efficiency equipment
- KRGrow customer base by 20% with green initiatives
- Host community events showcasing company's commitment to sustainability
- Develop a marketing campaign focusing on company's environmental efforts
- Implement a customer rewards program for eco-friendly purchasing decisions
- KRIncrease net profit margin by 15%
- Evaluate pricing strategies, increase price where appropriate
- Improve operational efficiency to reduce waste
- Implement cost-cutting measures for overhead expenses
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- ObjectiveIncrease revenue through strategic account management
- KRDevelop and execute personalized account plans for top 3 accounts
- KRConduct 5 in-person meetings with key accounts to strengthen relationships
- KRIdentify 3 new growth opportunities within key accounts
- KRIncrease key account revenue by 10% through cross-selling and upselling
OKRs to strengthen strategic partnership for maximum business growth
- ObjectiveStrengthen strategic partnership for maximum business growth
- KRIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- KREstablish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- KRImprove customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- KRAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
OKRs to increase wealth by improving income and managing spending
- ObjectiveIncrease wealth by improving income and managing spending
- KRDedicate 10% of each paycheck to investments to generate additional income
- Determine monthly income
- Transfer this amount to chosen investments
- Calculate 10% of the monthly income
- KRRaise primary income by 15% through performance at work or business growth
- Seek promotion or salary increase at the current job
- Develop and implement strategies for business sales growth
- Improve job performance through continuing education or training
- KRReduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
- Create a strategy to eliminate identified non-essential costs
- Review and categorize all expenses to identify non-essential costs
- Implement the cost-reduction strategy and track progress
OKRs to boost the total active customer base
- ObjectiveBoost the total active customer base
- KRDecrease customer churn rate by 15% compared to last quarter
- Improve customer service response times
- Analyze feedback to improve product/service quality
- Implement a customer loyalty program with rewards
- KRConvert 30% of trial users into active paying customers within the quarter
- Implement a personalized email marketing campaign for trial users
- Offer specialized discount packages for converting trial users
- Enhance customer service support during trial period
- KRAchieve 20% increase in daily active customer engagement by end of quarter
- Roll out a new loyalty rewards program
- Implement weekly email newsletters highlighting new products or features
- Increase online advertisement budget to expand reach
How to write your own Business Growth OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Business Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Growth OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance leadership abilities in developing new software functionalities
- OKRs to ensure completion of all account schedules and bank reconciliations
- OKRs to implement proficient regulatory modifications for cost and time efficiency
- OKRs to to enhance customer satisfaction, effort score, and net promoter score
- OKRs to enhance data analytics and automate reporting procedures
- OKRs to establish ourselves as cloud specialists with Atlassian