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10 OKR examples for Sales Support

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What are Sales Support OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Support to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Sales Support OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Sales Support OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Support. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to improve sales support operations for increased revenues

  • ObjectiveImprove sales support operations for increased revenues
  • KRIncrease upselling rate by 15% with enhanced support-guided recommendations
  • TaskDevelop tailored recommendation scripts for support staff to use
  • TaskTrain support team in advanced selling techniques and product knowledge
  • TaskImplement tracking metrics to monitor progress and effectiveness regularly
  • KRIncrease customer engagement by 30% through revamped sales support systems
  • TaskIntroduce incentive programs to reward loyal customers
  • TaskImplement a user-friendly interface for seamless customer interaction
  • TaskTrain sales personnel on customer connectivity and relationship building
  • KRReduce sales cycle duration by 20% through sales support optimizations
  • TaskTrain team on effective closing techniques
  • TaskStreamline sales proposal approval process
  • TaskImplement more efficient sales tracking software

OKRs to enhance team collaboration and support sales

  • ObjectiveEnhance team collaboration and support sales
  • KRDecrease team conflict incidents by 40% via conflict management training
  • TaskMonitor and track the conflict incidents post-training
  • TaskIdentify and organize a conflict management training program
  • TaskEncourage all team members to participate in the training
  • KRImprove team communication efficiency by 30% through collaboration tool implementation
  • TaskIdentify suitable collaboration tools for team needs
  • TaskArrange training sessions on tool usage
  • TaskMonitor and evaluate tool effectiveness
  • KRIncrease sales support activities by 25% to boost sales outcomes
  • TaskIdentify key areas in need of increased sales support
  • TaskUpgrade technology to expedite sales support processes
  • TaskTrain staff to enhance their sales-support capabilities

OKRs to improve sales performance across all product lines

  • ObjectiveImprove sales performance across all product lines
  • KRRaise customer retention rate by 15%
  • TaskImprove customer support and response time
  • TaskImplement loyalty programs and reward frequent customers
  • TaskCollect feedback to understand and solve customer problems
  • KRAchieve a 25% increase in overall unit sales
  • TaskEnhance distribution channels to broaden product accessibility
  • TaskImplement a marketing campaign to raise product awareness and demand
  • TaskOffer customer incentives like discounts or loyalty programs
  • KRBoost the average purchase value by 10% per customer
  • TaskIntroduce premium versions or add-ons of popular products
  • TaskImplement strategic up-selling and cross-selling techniques
  • TaskOffer discounts or incentives for bulk purchases

OKRs to increase usage of D365 Sales Hub in our organization

  • ObjectiveIncrease usage of D365 Sales Hub in our organization
  • KRAchieve a 20% increase in daily active users within the next quarter
  • TaskImplement a user referral incentive program
  • TaskOptimize product features to improve user retention
  • TaskLaunch an engaging marketing campaign to attract new users
  • KRConduct 3 interactive workshops on the benefits and features of D365 Sales Hub
  • TaskIdentify key benefits and features of D365 Sales Hub for workshop content
  • TaskPromote and schedule D365 Sales Hub workshops to target audiences
  • TaskPlan structure and activities for three interactive workshops
  • KRDecrease D365 Sales Hub related support queries by 30%
  • TaskDevelop a user guide to resolve common issues independently
  • TaskIntroduce a self-help portal with FAQ
  • TaskImplement comprehensive staff training on D365 Sales Hub usage

OKRs to increase business customer onboarding in customer support

  • ObjectiveIncrease business customer onboarding in customer support
  • KRBoost direct outreach campaigns to 20 potential business customers a week
  • TaskIdentify 20 potential business customers per week
  • TaskExecute weekly outreach through phone calls or emails
  • TaskDevelop personalized outreach materials for each target
  • KRTrain customer support team to upsell services, increasing sales by 15%
  • TaskImplement specialized upselling training for customer support team
  • TaskMonitor, evaluate, and give feedback on performance regularly
  • TaskIntroduce incentives for successful upsells
  • KRConvert 30% of potential business customer inquiries into sales
  • TaskImplement a thorough and personalized follow-up system
  • TaskDevelop a compelling sales pitch tailored to their specific business needs
  • TaskProvide potential customers with successful case studies and testimonials

OKRs to improve efficiency and success rate of the technical sales support team

  • ObjectiveImprove efficiency and success rate of the technical sales support team
  • KRIncrease customer satisfaction rate by 20%
  • TaskImplement a comprehensive customer service training program
  • TaskRegularly update product or service based on customer feedback
  • TaskLaunch a customer loyalty and rewards program
  • KRAchieve a 15% reduction in response and resolution times
  • TaskImplement automated responses for commonly raised issues
  • TaskAssign urgent cases to seasoned team members
  • TaskConduct regular team performance evaluations and feedback
  • KRBoost upselling success rate by 10%
  • TaskMonitor and reward sales team members who successfully upsell products
  • TaskIdentify top-selling products and strategically promote them
  • TaskImplement training programs focusing on upselling techniques for sales staff

OKRs to improve customer satisfaction and loyalty for Sales and Marketing

  • ObjectiveImprove customer satisfaction and loyalty for Sales and Marketing
  • KRAchieve a 10% reduction in customer complaints over the quarter
  • TaskProvide additional training for customer service staff
  • TaskUpdate and clarify product usage instructions
  • TaskImplement customer satisfaction surveys after service interactions
  • KRBoost overall customer satisfaction score by 20% on our survey
  • TaskEnhance product or service quality based on feedback
  • TaskImplement regular staff training on customer service skills
  • TaskFollow up on customer complaints efficiently
  • KRIncrease repeat sales volume by 15%
  • TaskLaunch a loyalty rewards program to incentivize repeat purchases
  • TaskImplement targeted follow-up emails with personalized deals
  • TaskEnhance customer service quality to boost customer satisfaction

OKRs to improve efficiency and profitability of lab supply store

  • ObjectiveImprove efficiency and profitability of lab supply store
  • KRIncrease sales revenue by 10% via targeted marketing campaigns
  • KRReduce inventory carrying costs by 15% through improved demand forecasting
  • TaskRegularly monitor and adjust forecasting parameters
  • TaskImplement a more accurate demand forecasting software
  • TaskTrain staff on new demand forecasting methods
  • KRImprove customer satisfaction rate to 90% through enhanced after-sales support
  • TaskImplement a 24/7 customer help desk for addressing after-sales queries
  • TaskLaunch feedback system to evaluate customer's after-sales experience
  • TaskTrain customer support staff in proactive solution-focused service

OKRs to boost sales performance significantly

  • ObjectiveBoost sales performance significantly
  • KRImprove product demonstration conversions by 10%
  • TaskTrain staff on persuasive presentation and selling techniques
  • TaskResearch audience needs for personalized product demonstrations
  • TaskIncorporate a compelling call-to-action in all demos
  • KRDrive repeat business higher by improving client retention by 20%
  • TaskPersonalize client communications to enhance engagement
  • TaskImplement a loyalty program to reward frequent customers
  • TaskImprove customer service response times by 15%
  • KRIncrease the number of customer contacts by 15%
  • TaskEnhance social media engagement strategies
  • TaskImplement a new customer outreach campaign
  • TaskOffer incentives for customer referrals

OKRs to boost invoice value for slurry pumps and spares to $800,000

  • ObjectiveBoost invoice value for slurry pumps and spares to $800,000
  • KRImprove sales closure rate by 20% through targeted sales initiatives
  • TaskDevelop specific proposals tailored for each potential customer's needs
  • TaskUtilize data analytics to identify and target high conversion rate customers
  • TaskImplement a continuous training program to sharpen sales team's closing skills
  • KRIncrease average order value to $4,000 by upselling related products
  • TaskTrain sales team on effective upselling techniques
  • TaskDevelop recommendations for related, higher-priced products
  • TaskImplement upselling strategies during post-sale follow-up
  • KRAchieve 200 customer orders for slurry pumps and spare parts
  • TaskDevelop a detailed marketing plan targeting potential customers
  • TaskBoost online presence via SEO and social media advertising
  • TaskInitiate contact with relevant industry influencers for partnerships

Sales Support OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Sales Support OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Sales Support OKR templates

We have more templates to help you draft your team goals and OKRs.

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