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tability.ioWhat are Event Marketing OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Event Marketing OKRs examples
We've added many examples of Event Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to use Event Marketing to drive outbound leads
ObjectiveHold the first annual user conference
KRRegister 250 attendees- KRDrive $500,000 in upsell/cross-sell revenue from event
- ObjectiveDrive outbound marketing efforts
- KRSecure two keynote speaking slots at industry events
- KRIncrease event-driven leads by 25%
OKRs to achieve 10% organic growth via event marketing
- ObjectiveAchieve 10% organic growth via event marketing
- KRSecure 3 new partnership deals for collaborative events to broaden audience reach
Pitch partnership idea to identified potential partners- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- KRImprove event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- KRIncrease event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
OKRs to successfully lead the organisation of online event "12 Days of Christmas"
- ObjectiveSuccessfully lead the organisation of online event "12 Days of Christmas"
- KRSecure 3 high-profile sponsors for the event by end of week 6
- KRAchieve a participant satisfaction score of >4 stars in post-event survey
- Design interactive and engaging event content
- Ensure seamless execution and logistics
- Send post-event survey promptly
- KRAttract 2,000 sign-ups from unique participants by week 9
- Offer limited-time incentives for early sign-ups
- Collaborate with influencers for promotion and spreading awareness
- Launch a compelling online marketing campaign targeting specific demographics
OKRs to boost event participation and enhance attendee satisfaction
- ObjectiveBoost event participation and enhance attendee satisfaction
- KRImprove attendee feedback scores by 15%
- Implement training for staff on customer service skills
- Enhance event content based on previous feedback
- Develop targeted surveys for attendees after the event
- KRIncrease online event registration by 20%
- Implement a robust social media marketing strategy
- Offer early registration discounts or incentives
- Improve website usability and registration process
- KRLaunch at least two new interactive activities for event attendees
- Brainstorm concepts for interactive activities
- Implement the interactive activities at the event
- Develop detailed plans for two chosen activities
OKRs to successfully orchestrate an engaging food street event
- ObjectiveSuccessfully orchestrate an engaging food street event
- KRAttract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- KRAchieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- KRSecure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
OKRs to increase performance opportunities for musicians
- ObjectiveIncrease performance opportunities for musicians
- KRSecure 3 collaborations with music festivals for musician performances
- Research and identify potential music festivals for collaboration
- Follow up on proposals and confirm collaborations
- Draft, finalize, and send performance proposal letters
- KRPartner with 10 local venues for recurring musician gigs
- Negotiate and finalize partnership agreements with selected venues
- Approach venues with partnership proposal for recurring gigs
- Research and list potentially suitable local venues for musician gigs
- KROrganize 5 live-streamed virtual concerts for global exposure
- Secure a reliable platform or service for live-streaming concerts
- Identify and book 5 artists or bands with a strong worldwide following
- Develop a global marketing and promotion strategy
OKRs to boost candidate engagement in Tech and Construction sectors
- ObjectiveBoost candidate engagement in Tech and Construction sectors
- KRHeighten candidate participation in webinars by 30%
- Develop enticing topics that match candidate career interests
- Promote webinars effectively using diverse digital platforms
- Implement rewards or incentives for webinar participation
- KRMaintain a 20% rise in social media interactions
- Run regular promotions to increase visibility
- Initiate engaging daily content to promote user interactions
- Promptly respond to comments and messages
- KRIncrease candidate networking events by 25%
- Identify potential networking event venues
- Build relationships with event coordinators
- Create and launch marketing campaigns
OKRs to boost supporter engagement via effective communication and events
- ObjectiveBoost supporter engagement via effective communication and events
- KRRaise event attendee feedback scores by 25% for improved experiences
- Improve event programming based on collected feedback
- Regularly update and improve event amenities
- Implement post-event surveys to gather attendee feedback
- KRIncrease event frequency by 20% to bolster participation
- Identify popular past events suitable for repetition
- Develop and implement promotion strategy for new events
- Secure venues and dates for added events
- KRGrow open rate for engagement emails by 30%
- Incorporate personalized content to increase relevance
- Review and improve subject lines for better initial engagement
- Segment email list for more targeted messaging
OKRs to build strong community relationships through our professional basketball team
- ObjectiveBuild strong community relationships through our professional basketball team
- KREstablish partnerships with 4 community organisations
- Reach out to organisations introducing partnership proposal
- Finalise agreements with selected organisations
- Identify potential community organisations for partnership
- KRBoost social media interaction by 15% through community-centered content
- Highlight community members weekly in feature posts
- Create weekly discussion posts centered on community topics
- Develop polls, quizzes, or contests to engage community members
- KRIncrease local event participation by 25%
- Create an engaging social media campaign targeting local audience
- Develop partnerships with local businesses for sponsorship and promotion
- Offer special discounts or incentives for early ticket purchases
OKRs to develop an engaging and results-driven events strategy
- ObjectiveDevelop an engaging and results-driven events strategy
- KRMeasure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- KRSecure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- KRBoost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
How to write your own Event Marketing OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Event Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Event Marketing OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost trading volume by 30%
- OKRs to prepare a perfect and precise financial statement
- OKRs to enhance product quality and shipment speed
- OKRs to enhance product discovery for improved client engagement
- OKRs to implement efficient cloud automation systems
- OKRs to enhance stakeholder synergy and expedite strategic initiatives