Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Lead Generation OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Lead Generation to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Lead Generation OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Lead Generation OKRs examples
You'll find below a list of Objectives and Key Results templates for Lead Generation. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance outbound lead generation for NHS prospects
ObjectiveEnhance outbound lead generation for NHS prospects
KRImplement 3 new lead generation strategies targeting NHS prospects specifically
Begin executing strategies and monitor initial results- Develop detailed plans for implementing each strategy
- Research and identify 3 relevant lead generation strategies for NHS prospects
- KRIncrease the number of NHS prospect contacts by 25%
- Enhance outreach efforts on social media platforms
- Conduct engaging networking events
- Implement a membership referral program
- KRAchieve a lead conversion rate of 10% on NHS prospects
- Develop targeted marketing content for NHS prospects
- Optimize sales pitch for NHS demographic
- Implement an effective follow-up system
OKRs to develop and implement a global lead generation strategy with banks
- ObjectiveDevelop and implement a global lead generation strategy with banks
- KRGenerate 30% increase in quality leads sourced via global banks
- Tailor marketing strategies to target bank-based clienteles
- Develop partnerships with global banking institutions for lead generation
- Improve lead qualification process between banks and our company
- KRSecure 5 partnerships agreements with global banks to facilitate lead generation
- Identify and research potential global bank partners
- Initiate meetings to present partnership proposals
- Develop tailored partnership proposals for each bank
- KRIdentify and engage with 20 potential global banking partners by quarter-end
- Reach out to each bank for initial potential partnership discussion
- Compile a list of 20 potential global banking partners
- Set and maintain follow-up meetings to build relationships
OKRs to improve lead generation through effective lead capture strategies
- ObjectiveIncrease lead generation with targeted capture strategies
- KRImplement lead magnets on website resulting in 50% increase in page conversion rate
- KRRun A/B tests on landing pages resulting in a 25% increase in lead capture
- KRLaunch paid campaigns resulting in a 20% increase in lead quantity and quality
- KRHost monthly webinars resulting in a 30% increase in leads generated
OKRs to increase generation of quality leads weekly
- ObjectiveIncrease generation of quality leads weekly
- KRImplement improved lead scoring system to enhance lead quality by 30%
- Design and programm improved lead scoring algorithms
- Test and incorporate new system into the existing company's structure
- Identify current lead scoring system's weaknesses and areas for improvement
- KRSecure 40% higher engagement in weekly networking events
- Incorporate interactive sessions in every event
- Develop a riveting agenda to keep attendees engaged
- Promote the event through engaging social media campaigns
- KRIncrease targeted marketing campaigns by 50% to generate more leads
- Boost funding towards targeted marketing campaign by 50%
- Develop new targeted advertising materials for leads
- Monitor and evaluate performance of marketing efforts
OKRs to enhance lead generation processes for more qualified leads
- ObjectiveEnhance lead generation processes for more qualified leads
- KRReduce lead acquisition costs by at least 10%
- Prioritize high-converting, low-cost acquisition sources
- Analyze current efforts to identify costliest lead acquisition methods
- Implement optimization strategies for low-converting channels
- KRIncrease conversion rate of leads from 25% to 35%
- Implement personalized email marketing campaigns to targeted leads
- Implement A/B testing to identify more effective strategies
- Optimize landing pages to improve user experience and engagement
- KRImplement a new lead scoring system to identify 20% more high-quality leads
- Research and select a high-performing lead scoring system
- Train team on new lead scoring method application
- Monitor and evaluate system efficiency regularly
OKRs to significantly boost the volume of lead generation
- ObjectiveSignificantly boost the volume of lead generation
- KRAchieve a 25% increase in website traffic through targeted digital marketing
- Implement targeted social media advertising campaigns
- Create engaging content to stimulate user sharing
- Develop a strategic SEO plan to boost organic website traffic
- KRImplement 3 new lead generation strategies to create diverse channels
- Identify potential new channels for effective lead generation
- Begin implementing these strategies across the channels
- Develop and finalize strategies for each chosen channel
- KRIncrease lead conversion rate by 15% through improved sales engagement
- Enhance sales scripts to better target and engage leads
- Implement a personalized follow-up system for potential leads
- Provide continuous sales team training on customer engagement techniques
OKRs to improve lead generation with gated content for 20% more qualified leads
- ObjectiveIncrease qualified leads with gated content
- KRIncrease website traffic by 30% with SEO optimization
- KRCreate and distribute 2 new high-value gated pieces of content
- KRAchieve a 25% conversion rate with targeted email campaigns
- KRImplement lead scoring and increase qualified leads by 20%
OKRs to maximize data enrichment and lead generation capabilities
- ObjectiveMaximize data enrichment and lead generation capabilities
- KRImplement 2 new strategies for optimizing lead generation process each month
- Research innovative lead generation strategies and techniques
- Develop and implement two new lead generation methods
- Monitor and evaluate the effectiveness of new strategies
- KRIncrease the number of accurately enriched data by 25%
- Train staff in accurate data capture and processing
- Implement advanced data enrichment tools and strategies
- Regularly monitor and evaluate data quality
- KRSuccessfully convert 15% of newly generated leads into active customers
- Offer special promotions to encourage conversion
- Develop engaging email follow-up sequences for new leads
- Launch customized ad campaigns targeting new leads
OKRs to amplify brand reputation to boost lead generation
- ObjectiveAmplify brand reputation to boost lead generation
- KRImprove net promoter score by 15% through enhanced customer experiences
- Optimize communication channels for easier customer navigation
- Implement personalized customer service to boost satisfaction levels
- Address customer complaints promptly to improve brand perception
- KRAchieve a 20% increase in positive online reviews and ratings
- Implement a post-purchase email encouraging buyers to leave a review
- Offer incentives for customers who write reviews
- Conduct a social media campaign promoting customer reviews
- KRSecure 10 impactful PR mentions in industry-related publications
- Develop a compelling press release relevant to industry trends
- Research and compile a list of industry-related publications
- Reach out to journalists and editors to pitch the story
OKRs to boost lead generation by 20% MOM
- ObjectiveBoost lead generation by 20% MOM
- KRConvert 5% more website visitors into leads through optimized landing pages
- Revise landing page design for more engaging visuals and clearer calls-to-action
- Conduct A/B testing to determine most effective page layout
- Implement SEO strategies to attract targeted traffic
- KRImplement SEO techniques to increase website traffic by 30%
- Create quality backlinks to boost website's authority
- Conduct keyword research to optimize website content
- Improve website's loading speed and mobile optimization
- KRIncrease content marketing reach by 15% to draw more potential leads
- Promote content using social media platforms and emails
- Utilize SEO strategies for higher visibility in search engines
- Create engaging content targeting customers' interests and queries
Lead Generation OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Lead Generation OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance usability and efficiency of the internal development platform
- OKRs to improve conflict handling and resolution skills
- OKRs to ensure timely submission of Financial Statements (FS)
- OKRs to enhance log analysis for reduced risk and improved security compliance
- OKRs to boost efficiency and effectiveness of Prod Support/Service desk
- OKRs to boost slurry pump and its spare parts sales