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tability.ioWhat are Sponsorship OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Sponsorship. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Sponsorship OKRs examples
You will find in the next section many different Sponsorship Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to secure high-value sponsorships for our basketball team
ObjectiveSecure high-value sponsorships for our basketball team
KRIncrease overall sponsorship revenue by 20%
Implement a referral program for current sponsors- Identify and reach out to 30% more potential sponsors
- Enhance sponsorship packages to increase value
- KRIdentify and engage with 40 potential sponsors by end of Q2
- Research and create a list of 40 potential sponsors in the relevant industry
- Draft and send personalized proposal emails to each sponsor
- Follow up with each potential sponsor regularly until engagement
- KRSecure commitments from at least 5 new sponsors with substantial value
- Prepare a compelling sponsorship proposal
- Identify potential sponsors and research their interests
- Arrange meetings to discuss and secure sponsorships
OKRs to increase the volume and quality of event sponsorships
- ObjectiveIncrease the volume and quality of event sponsorships
- KRImprove sponsorship satisfaction rate by 25% as per feedback survey
- Initiate regular update meetings on event status
- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- KRAchieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- KRSecure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
OKRs to improve promotion and sponsorship package development
- ObjectiveImprove promotion and sponsorship package development
- KRSecure sponsorship agreement with at least one new major partner
- Negotiate an agreement that aligns with both parties' goals and finalize the partnership
- Create a compelling sponsorship proposal that showcases the benefits for potential partners
- Conduct targeted outreach to the identified major partners for sponsorship opportunities
- Develop a list of potential major partners in the target industry
- KREnhance the promotion package by incorporating innovative and attractive elements
- Incorporate interactive elements in promotion package to engage target audience
- Research innovative promotional strategies and identify effective and attractive elements
- Test different promotional elements with focus groups to determine effectiveness and attractiveness
- Collaborate with design team to create visually appealing promotional materials
- KRIncrease the number of potential sponsors contacted by 20%
- Collaborate with sales team to identify and reach out to potential sponsors
- Implement a monthly email outreach campaign targeting potential sponsors
- Utilize social media platforms to engage and contact new potential sponsors
- Attend relevant industry events to network and connect with potential sponsors
- KRTrack and achieve a 15% increase in sponsorship revenue compared to the previous quarter
- Develop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
- Establish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
- Analyze and adapt sponsorship package to make it more appealing to potential sponsors
- Research and identify potential new sponsors in relevant industries
OKRs to launch a high-quality Real Estate focused newsletter
- ObjectiveLaunch a high-quality Real Estate focused newsletter
- KRPublish 12 engaging, informative articles related to Real Estate
- Research hot topics in real estate industry
- Write drafts for 12 informative articles
- Edit, proofread, and publish articles
- KRGather 250 confirmed subscribers for the newsletter within the quarter
- Design attractive subscription call-to-action buttons
- Offer exclusive content to newsletter subscribers
- Regularly promote the newsletter on social media
- KRAttract three sponsorships or advertisements specifically for this Real Estate newsletter
- Identify potential sponsors relevant to the real estate industry
- Reach out and pitch to the identified potential sponsors
- Develop a compelling sponsorship proposal for the newsletter
OKRs to successfully raise $2M at an upcoming fundraising event
- ObjectiveSuccessfully raise $2M at an upcoming fundraising event
- KRObtain corporate sponsorships adding to $750K
- Identify potential corporations interested in sponsoring your organization
- Craft a dynamic, tailored sponsorship proposal for each corporation
- Arrange meetings to pitch sponsorship opportunities and benefits
- KRSecure pledges from 10 major donors contributing $500K collectively
- Identify and list potential major donors
- Facilitate meetings to discuss pledges
- Develop personalized proposals for each donor
- KRAttract 1,000 event attendees at $500 donation per ticket
- Leverage partnerships for greater visibility and reach
- Develop targeted marketing strategies to reach potential donors
- Organize high-value perks and incentives for attendees
OKRs to successfully lead the organisation of online event "12 Days of Christmas"
- ObjectiveSuccessfully lead the organisation of online event "12 Days of Christmas"
- KRSecure 3 high-profile sponsors for the event by end of week 6
- KRAchieve a participant satisfaction score of >4 stars in post-event survey
- Design interactive and engaging event content
- Ensure seamless execution and logistics
- Send post-event survey promptly
- KRAttract 2,000 sign-ups from unique participants by week 9
- Offer limited-time incentives for early sign-ups
- Collaborate with influencers for promotion and spreading awareness
- Launch a compelling online marketing campaign targeting specific demographics
OKRs to increase funds raised by the volunteer fundraising group
- ObjectiveIncrease funds raised by the volunteer fundraising group
- KRSecure donations from at least 10 new corporate sponsors
- Develop personalized sponsorship proposals for each company
- Identify potential corporate sponsors and their philanthropic interests
- Schedule meetings to present proposals and negotiate terms
- KRExecute 3 successful fundraising events, generating 25% more revenue than last quarter
- KRGrow email list by 500 new subscribers to expand fundraising outreach
- Implement a referral system for existing subscribers
- Create attractive, engaging online content driving sign-ups
- Initiate advertising campaigns targeting potential subscribers
How to write your own Sponsorship OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Sponsorship OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Sponsorship OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sponsorship OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to reduce mobilization cost for special project set ups
- OKRs to achieve targeted design goals next quarter
- OKRs to enhance the IT support and network efficiency
- OKRs to secure leadership in POS and online payment solutions market
- OKRs to foster and demonstrate out-of-box thinking
- OKRs to secure a division one football scholarship