OKR template to generate 22 NBS marketing opportunities during live events

This leadership OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The overall objective is to generate 22 Non-Book Sales (NBS) marketing opportunities during live events. The first outcome entails the creation of engaging interactive activities to generate at least 30 potential leads. Methods to achieve this include implementing activities, tracking participant data, designing relatable interactive activities, and researching current successful lead generation strategies.

The next outcome is securing partnerships with a minimum of 10 event organizers for marketing purposes. Steps taken to achieve this would involve identifying potential event organizers for partnerships, negotiating and finalizing partnership deals, as well as crafting proposal letters to potential partners.

The final outcome is to convert 70% of the potential leads into actual marketing opportunities. Methods to achieve this conversion rate are to follow up persistently yet professionally with the leads, identify their interests and modify the marketing strategy accordingly, and provide compelling, personalized presentations of the product or service.

To sum up, this OKR is geared towards exploiting live events for NBS marketing opportunities by generating potential leads, securing partnerships, and converting leads into marketing opportunities through engaging activities and personalized follow-ups.

ObjectiveGenerate 22 NBS marketing opportunities during live events
KRDevelop engaging interactive activities to generate at least 30 potential leads
Implement activities and track participant data
Design interactive activities related to our product/service
Research current successful lead generation strategies
KRSecure partnership with at least 10 event organizers for marketing purposes
Identify potential event organizers suitable for partnership
Negotiate partnership agreements and finalize deals
Draft and send out proposal letters to targets
KRConvert 70% of these potential leads into actual marketing opportunities
Follow-up persistently but professionally with potential leads
Identify leads' interests and modify marketing strategy accordingly
Provide personalized, compelling product or service presentations

Use in Tability

Make these OKRs fit your team

Treat this template as a starting point. Keep the outcomes that match your priorities, adjust the targets and deadlines to reflect your baseline, and remove anything your team cannot influence directly.

Adapt the template or create a plan with AI

You can copy this example into Tability and refine it with your team. If you would rather start from your own context, use embedded AI Mode: describe what your team needs to achieve in a simple prompt and Tability will automatically create a structured OKR plan with objectives, measurable outcomes, and initiatives.

Before publishing, review the AI-generated plan with the people responsible for delivering it:

Replace generic outcomes with measures your team can update consistently
Set ambitious but credible targets using current performance as the baseline
Assign an owner to every outcome and agree on what success looks like
Remove duplicate or activity-based key results that do not prove meaningful progress

The best OKR platform for AI-bullish teams

Tability brings AI into the goal-setting and execution workflow instead of treating it as a separate writing assistant.

Fully agentic: use an OKR agent to review plans, suggest improvements, and monitor execution
Embedded AI Mode: create and refine goals without leaving the planning workflow
MCP server: talk to your OKRs from Claude, ChatGPT, and other MCP-compatible LLM clients

You have a plan. Now what?

Publishing the plan is the beginning of the work. Tability gives teams a simple weekly rhythm for updating outcomes, discussing confidence, and acting on problems while there is still time to change the result.

Track progress: collect focused weekly check-ins and sync updates from tools such as Jira, ClickUp, Linear, and Asana
Detect problems early: use confidence, status, and agent monitoring to surface stalled or at-risk outcomes before the end of the quarter
Communicate clearly: share dashboards and reports that explain what changed, where help is needed, and what happens next

Create a free Tability account to turn this template into a plan your team can execute. Still choosing a tool? Use the best OKR software ranking to compare verified pricing, feature coverage, and rollout fit.