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OKR template to generate 22 NBS marketing opportunities during live events

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Your OKR template

The overall objective is to generate 22 Non-Book Sales (NBS) marketing opportunities during live events. The first outcome entails the creation of engaging interactive activities to generate at least 30 potential leads. Methods to achieve this include implementing activities, tracking participant data, designing relatable interactive activities, and researching current successful lead generation strategies.

The next outcome is securing partnerships with a minimum of 10 event organizers for marketing purposes. Steps taken to achieve this would involve identifying potential event organizers for partnerships, negotiating and finalizing partnership deals, as well as crafting proposal letters to potential partners.

The final outcome is to convert 70% of the potential leads into actual marketing opportunities. Methods to achieve this conversion rate are to follow up persistently yet professionally with the leads, identify their interests and modify the marketing strategy accordingly, and provide compelling, personalized presentations of the product or service.

To sum up, this OKR is geared towards exploiting live events for NBS marketing opportunities by generating potential leads, securing partnerships, and converting leads into marketing opportunities through engaging activities and personalized follow-ups.
  • ObjectiveObjectiveGenerate 22 NBS marketing opportunities during live events
  • Key ResultKRDevelop engaging interactive activities to generate at least 30 potential leads
  • TaskImplement activities and track participant data
  • TaskDesign interactive activities related to our product/service
  • TaskResearch current successful lead generation strategies
  • Key ResultKRSecure partnership with at least 10 event organizers for marketing purposes
  • TaskIdentify potential event organizers suitable for partnership
  • TaskNegotiate partnership agreements and finalize deals
  • TaskDraft and send out proposal letters to targets
  • Key ResultKRConvert 70% of these potential leads into actual marketing opportunities
  • TaskFollow-up persistently but professionally with potential leads
  • TaskIdentify leads' interests and modify marketing strategy accordingly
  • TaskProvide personalized, compelling product or service presentations
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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