Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Event Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Marketer to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Event Marketer OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Event Marketer OKRs examples
You'll find below a list of Objectives and Key Results templates for Event Marketer. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to achieve 10% organic growth via event marketing
- ObjectiveAchieve 10% organic growth via event marketing
- KRSecure 3 new partnership deals for collaborative events to broaden audience reach
- Pitch partnership idea to identified potential partners
- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- KRImprove event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- KRIncrease event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
OKRs to successfully orchestrate an engaging food street event
- ObjectiveSuccessfully orchestrate an engaging food street event
- KRAttract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- KRAchieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- KRSecure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
Event Marketer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Event Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance academic performance for better grades OKRs to achieve fluency in English language OKRs to strengthen Coastal's relationship with the Help Desk OKRs to grow the user base via organic mobile acquisition OKRs to improve performance and efficacy of reading teachers OKRs to successfully launch a new product