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9 strategies and tactics for Event Promotion

What is Event Promotion strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Event Promotion strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Event Promotion strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Event Promotion strategy examples

We've added many examples of Event Promotion tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for utilising Organic Reach for Event Promotion

  • ⛳️ Strategy 1: Leverage social media organically

    • Create engaging posts about the event that encourage people to share
    • Regularly update your firm’s social media profiles with event teasers
    • Utilise stories and live sessions on platforms like Facebook and Instagram to create buzz
    • Engage with your audience by responding to comments and messages promptly
    • Utilise relevant hashtags to increase the event’s visibility
    • Share content related to past successful events to build credibility
    • Ask influential followers or previous clients to share their thoughts or past experiences
    • Create a countdown on your profile leading up to the event day
    • Incorporate user-generated content by encouraging shares and posts
    • Feature team members or speakers in short video clips related to the event

  • ⛳️ Strategy 2: Partner with related businesses for mutual promotion

    • Identify local businesses or partners who might align with the event’s theme
    • Reach out to potential partners to discuss cross-promotion opportunities
    • Create joint social media posts with partners to tap into new audiences
    • Offer a guest speaking opportunity or panel discussion space for partners
    • Incorporate partner logos in event-related graphics and content
    • Draft co-branded communication to jointly announce the event
    • Plan a joint giveaway or contest on social media related to the event
    • Request partners to include event information in their communications
    • Provide partners with promotional materials and graphics to use
    • Organise a joint mini-event or online session before the main event

  • ⛳️ Strategy 3: Engage through community and networking forums

    • Join law-related groups on platforms like Facebook and LinkedIn
    • Post regularly within the groups about the upcoming event
    • Engage with posts and discussions that might be related to the event theme
    • Invite group members to partake in the event through direct messaging
    • Offer an exclusive Q&A session for group members on the event topic
    • Create informative content related to the event to share within forums
    • Enlist group administrators’ help to feature the event announcement
    • Provide value-added content, such as industry insights or tips
    • Host a networking session as part of the event prelude
    • Encourage group members to invite others to the event
organic-reachevent-promotionsocial-media-managerpartnership-coordinatormarketing-teamevent-planning-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for cultivating a High-Performing Team Environment

  • ⛳️ Strategy 1: Enhance Communication

    • Schedule regular team meetings with open discussion forums
    • Conduct regular feedback sessions, including both positive and constructive feedback
    • Utilise collaborative communication tools to share updates and ideas
    • Encourage active listening and respectful dialogue among team members
    • Promote an environment of psychological safety and vulnerability
    • Implement a suggestion box for anonymous feedback
    • Provide communication skills workshops
    • Rotate meeting facilitators to involve everyone
    • Summarise meeting outcomes and distribute to the team
    • Conduct quarterly communication audits to identify areas for improvement

  • ⛳️ Strategy 2: Foster Trust and Inclusion

    • Organise on or offsite team-building exercises focusing on collaboration
    • Utilise programmes like Franklin Covey's Speed of Trust
    • Recognise individual and team contributions publicly
    • Celebrate wins and major milestones within the team
    • Encourage diverse perspectives and respect for different viewpoints
    • Run training sessions on addressing unconscious bias
    • Establish a buddy system for new team members
    • Create a diversity and inclusion committee
    • Set up monthly cultural awareness sessions
    • Collect feedback on inclusion efforts and adjust accordingly

  • ⛳️ Strategy 3: Promote Professional Development and Community Engagement

    • Offer opportunities for skill development and relevant training
    • Encourage mentorship and knowledge sharing within the team
    • Attend career days and community events to build professional relationships
    • Participate in fundraising, food or clothes drives, and donations
    • Collaborate with local law enforcement for professional development
    • Provide access to an online learning portal
    • Host monthly expert talks on career development
    • Form study groups for professional certifications
    • Sponsor participation in professional conferences
    • Develop a public service initiative linked to team goals
communicationinclusionteam-leaderdiversity-coordinatorcommunication-teaminclusion-committee
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Strategies and tactics for completing development and dissemination of the action plan

  • ⛳️ Strategy 1: Set clear deadlines for each element of the action plan

    • Define specific deadlines for documentation creation
    • Schedule regular check-ins to track progress towards each deadline
    • Assign clear responsibilities for different sections of the action plan
    • Develop an internal tracking system to ensure visibility of deadlines
    • Host a kick-off meeting to align the team on deadlines and expectations
    • Review progress against deadlines weekly with the team
    • Implement contingency plans for potential delays
    • Utilise project management software to monitor deadlines
    • Incorporate stakeholder feedback into the timeline planning
    • Adjust timelines as needed based on resource availability

  • ⛳️ Strategy 2: Engage with external partners and stakeholders

    • Identify key stakeholders and potential partners for the action plan
    • Initiate conversations and meetings to discuss potential collaboration
    • Develop a stakeholder engagement strategy
    • Gather inputs from stakeholders for the action plan
    • Align stakeholder expectations with the action plan goals
    • Negotiate terms and agreements with relevant partners
    • Secure formal agreements with partners and stakeholders
    • Provide regular updates to stakeholders on progress
    • Incorporate stakeholder feedback and amendments
    • Conduct a final review of stakeholder commitments

  • ⛳️ Strategy 3: Produce and promote the video effectively

    • Draft a storyboard aligning with the action plan objectives
    • Identify and contract a videographer or production team
    • Schedule filming dates in line with action plan timelines
    • Ensure adherence to storyboard during filming
    • Edit video content to align with messaging objectives
    • Develop a promotional strategy targeting key audiences
    • Utilise social media channels for video release
    • Leverage partner networks for video dissemination
    • Organise a launch event or press release for the video
    • Measure the video’s reach and engagement post-release
deadlinescollaborationproject-managerstakeholder-liaisondocumentation-teamvideo-production-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
rowingdevelopmentcoachevent-managerclub-development-teamevent-management-team
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Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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How to track your Event Promotion strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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