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10 strategies and tactics for Product

What is Product strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Product strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Product strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Product strategy examples

We've added many examples of Product tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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Strategies and tactics for improving User-Centric Design and Branding Consistency

  • ⛳️ Strategy 1: Implement User-Centric Design Testing Processes

    • Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
    • Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
    • Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
    • Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
    • Establish a timeline for regular usability testing to ensure ongoing user feedback integration
    • Analyse usability testing data to highlight recurring themes and areas needing improvement
    • Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
    • Deploy changes based on identified design issues and re-test to confirm resolution
    • Create follow-up surveys post-testing to gauge user satisfaction and experience
    • Document all findings and improvements as case studies to inform future design processes

  • ⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines

    • Create a comprehensive branding guide that covers all visual and messaging aspects for all products
    • Apply the branding guide to five key product interfaces by conducting iterative design updates
    • Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
    • Develop a checklist for designers to ensure adherence to branding guidelines in every project
    • Set up a review board tasked with overseeing branding consistency across ongoing projects
    • Create template assets that comply with the branding guide for easy reuse
    • Involve the marketing team in the branding guide creation to align brand messaging with design
    • Track the impact of updated interfaces on user experience and brand perception through feedback channels
    • Host quarterly workshops to revise and update the branding guidelines as necessary
    • Gather cross-team feedback to ensure the branding guide remains practical and user-focused

  • ⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency

    • Map current design processes to identify bottlenecks and inefficiencies
    • Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
    • Establish a shared asset library for design components to boost reuse and efficiency
    • Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
    • Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
    • Incorporate design tools and analytics for tracking asset utilisation and workflow progress
    • Run training sessions on advanced design tools and processes to enhance team capabilities
    • Measure and report on efficiency metrics, presenting these findings in team meetings
    • Iterate and refine processes continually based on feedback and performance data
    • Create a culture of continuous improvement through regular feedback sessions and design retrospectives
user-centric-designbranding-consistencydesignerbranding-manageroperationsmarketing
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Strategies and tactics for developing a marketing strategy for scented candles

  • ⛳️ Strategy 1: Establish a strong sales plan

    • Set clear sales targets for each quarter
    • Identify the target customer segment for scented candles
    • Develop bundled offers or seasonal packages to increase average order value
    • Establish relationships with retail stores and online marketplaces
    • Train sales staff with knowledge about the different scents and benefits
    • Utilise customer feedback to refine sales pitch and product offerings
    • Incorporate a loyalty programme for repeat customers
    • Set up sales incentives for team members to achieve targets
    • Plan for seasonal demand spikes with appropriate inventory
    • Evaluate sales performance monthly to adjust tactics

  • ⛳️ Strategy 2: Use advertising and promotion to boost awareness

    • Implement targeted social media campaigns focusing on visual platforms like Instagram and Pinterest
    • Collaborate with influencers who focus on home décor and wellness
    • Offer promotional discounts during major holidays
    • Host workshops or events that focus on the experience of candle making
    • Send out press releases to lifestyle magazines and blogs
    • Create a referral programme to encourage word-of-mouth marketing
    • Utilise search engine marketing to capture organic traffic
    • Distribute samples in spa centres or wellness events
    • Utilise email marketing to nurture leads and announce promotions
    • Gather and showcase customer testimonials and reviews

  • ⛳️ Strategy 3: Determine selling outlets and pricing strategies

    • Sell through e-commerce platforms like Etsy, Amazon, and own website
    • Explore contracts with boutique stores and home décor shops
    • Determine the preferred market outlet based on customer data
    • Become a qualified supplier by meeting specific buyer requirements
    • Apply competitive pricing by analysing the market and adjusting accordingly
    • Calculate costs accurately to set a profitable yet attractive price point
    • Utilise options and forward pricing to mitigate risks of raw material costs
    • Consider production contracting with suppliers for stable terms
    • Explore marketing contracts to assure outlet partnerships
    • Opt for liability insurance to protect against any product defects
marketingstrategysales-managermarketing-coordinatorsales-teamadvertising-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for increasing productivity and revenue

  • ⛳️ Strategy 1: Optimise workflow processes

    • Conduct a thorough analysis of current workflows
    • Identify and eliminate bottlenecks that slow down processes
    • Implement project management tools such as Trello or Asana
    • Automate repetitive tasks using software solutions
    • Create clear and detailed process documentation
    • Set SMART goals to track progress and achievements
    • Conduct regular team training to enhance skills
    • Establish a feedback loop to continuously improve processes
    • Introduce a system for regular performance reviews
    • Align team roles and responsibilities with individual strengths

  • ⛳️ Strategy 2: Enhance employee engagement

    • Develop and implement an employee recognition program
    • Encourage open communication through regular team meetings
    • Provide professional development opportunities
    • Create a supportive work environment with flexible work hours
    • Encourage a healthy work-life balance
    • Implement a mentorship program
    • Use employee surveys to gather feedback and make improvements
    • Promote team-building activities and events
    • Provide clear career progression pathways
    • Reward and recognise team achievements regularly

  • ⛳️ Strategy 3: Expand market reach and customer base

    • Conduct market research to identify potential new markets
    • Develop targeted marketing campaigns for different customer segments
    • Increase online presence through SEO and social media marketing
    • Collaborate with influencers and industry leaders
    • Offer promotions and discounts to attract new customers
    • Enhance customer service to retain existing customers
    • Expand product or service offerings to meet customer needs
    • Participate in industry trade shows and exhibitions
    • Form strategic partnerships with complementary businesses
    • Regularly analyse competitor strategies and adjust accordingly
productivityrevenueproject-managerhr-managermarketing-teamproduct-development-team
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Strategies and tactics for developing Strategic Mapping Using Diagram

  • ⛳️ Strategy 1: Compile Strategic Initiatives

    • Gather key strategic initiatives from organisational departments
    • Organise initiatives into relevant perspectives: financial, customer, internal process, and learning and growth
    • Engage stakeholders to validate and prioritise the initiatives
    • Define clear objectives associated with each strategic initiative
    • Align each initiative to the overall organisational vision
    • Identify interdependencies between different initiatives
    • Establish key performance indicators for each strategic initiative
    • Review existing strategic maps for inspiration and improvement ideas
    • Engage a diagram software specialist to assist in visual representation
    • Seek feedback from stakeholders on drafted initiative compilation

  • ⛳️ Strategy 2: Design Strategic Mapping Diagram

    • Select a diagram tool that allows for easy sharing and editing
    • Create separate layers for each strategic perspective in the map
    • Use standard shapes and colour codes to represent different elements
    • Input strategic initiatives and their key action points into the diagram
    • Connect related initiatives with lines to show relationships and dependencies
    • Incorporate arrows to indicate the flow of activities and their direction
    • Annotate the diagram to provide clarity and context for each element
    • Ensure the diagram aligns with the organisational objectives and vision
    • Make provision for regular updates and version control of the diagram
    • Seek feedback from a cross-section of employees to refine the map design

  • ⛳️ Strategy 3: Implement and Communicate the Strategic Map

    • Introduce the strategic map to all employees through a formal presentation
    • Share the diagram on a collaborative platform for continuous access
    • Instruct managers to align team goals with the strategic map
    • Develop an FAQ guide to address common questions regarding the map
    • Schedule regular review sessions for updates and improvements
    • Encourage departments to integrate the map into planning activities
    • Use the map to track progress and report on strategic initiative outcomes
    • Conduct workshops to train staff on how to utilise the strategic map
    • Implement a feedback loop for ongoing improvement of the map
    • Celebrate milestones achieved as outlined in the map with staff recognition
strategic-mappingdiagram-visualizationdiagram-specialiststakeholderorganizational-planningstrategic-development
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Strategies and tactics for supporting business growth in banking

  • ⛳️ Strategy 1: Implement scalable IT infrastructure

    • Assess current IT infrastructure capacity and identify scalability needs
    • Develop a roadmap for IT infrastructure expansion
    • Invest in cloud-based solutions to accommodate growth
    • Ensure data storage solutions are scalable and secure
    • Establish a proactive monitoring system for infrastructure capacity
    • Regularly review and update hardware and software components
    • Implement redundancy and failover systems to ensure reliability
    • Ensure seamless integration with existing IT systems
    • Train IT staff on managing and scaling tech infrastructure
    • Develop partnerships with technology providers for scalable solutions

  • ⛳️ Strategy 2: Adopt agile methodologies

    • Introduce agile training programs for staff
    • Set up cross-functional agile teams to work on projects
    • Implement iterative development processes for quick adaptation
    • Use agile tools and software for project management
    • Establish clear communication channels within agile teams
    • Evaluate and adjust agile processes regularly for improvement
    • Implement feedback loops to incorporate user input effectively
    • Encourage experimentation and learning from failures
    • Set measurable goals and track progress in agile projects
    • Share agile success stories to promote the approach internally

  • ⛳️ Strategy 3: Leverage data analytics for business expansion

    • Implement advanced data analytics tools for insight generation
    • Establish data governance policies to ensure data quality
    • Conduct market analysis to identify growth opportunities
    • Use customer data to personalize products and services
    • Analyze operational data to improve business processes
    • Hire data analysts and data scientists to interpret data efficiently
    • Regularly review data analytics outputs to refine business strategies
    • Develop a data-centric culture within the organization
    • Strategically align data capabilities with business objectives
    • Invest in technology that supports real-time data processing
scalabilityagile-developmentdata-scientistit-infrastructure-manageragile-development-teamdata-analytics-team
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Strategies and tactics for generating more leads for Legendary Productions

  • ⛳️ Strategy 1: Enhance online presence

    • Optimise the company website for SEO focusing on real estate video/photo production in Texas
    • Create a blog highlighting success stories and industry insights relevant to real estate in Texas
    • Set up a Google Business Profile with updated information and customer reviews
    • Run targeted ads on search engines and social media platforms like Facebook and Instagram
    • Regularly post on social media showcasing recent projects and client testimonials
    • Engage with potential clients on LinkedIn through sector-focused groups and discussions
    • Collaborate with local influencers or real estate agents for partnerships and shoutouts
    • Utilise email marketing campaigns targeting existing contacts with a referral program incentive
    • Implement a tracking system to monitor leads generated from online platforms
    • Test different CTAs and landing pages to improve conversion rates

  • ⛳️ Strategy 2: Network with industry professionals

    • Attend real estate networking events and seminars in Texas
    • Host a workshop or seminar for local real estate professionals focusing on the power of video marketing
    • Join local real estate associations and groups for greater exposure
    • Develop partnerships with real estate agencies to offer exclusive service rates
    • Create a referral program for real estate agents who recommend the company's services
    • Participate in local trade shows and industry exhibitions
    • Send personalised follow-up emails to connections made at events
    • Offer free consultations to key real estate stakeholders to demonstrate value
    • Organise regular meet-ups for local real estate professionals to share insights and develop relationships
    • Collect feedback from industry contacts to improve service offerings and customer relations

  • ⛳️ Strategy 3: Leverage client success stories

    • Create detailed case studies on past successful projects with quantifiable success metrics
    • Film and distribute client testimonial videos showcasing their experiences and results
    • Offer discounts or incentives to clients who agree to be part of a case study
    • Publish case studies on the company website and share through emails and newsletters
    • Pitch success stories to local media outlets and industry publications
    • Create an online portfolio to feature visually stunning work and success stories
    • Invite potential clients to live demonstrations or tours of completed projects
    • Encourage satisfied clients to leave reviews on platforms like Yelp and Google
    • Integrate success stories into sales presentations to illustrate the value provided
    • Regularly update and expand the collection of success stories to keep content fresh
online-presencenetworkingseo-specialistmarketing-managerdigital-marketing-teamsales-team
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How to track your Product strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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