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10 strategies and tactics for Social Media Manager

What is Social Media Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Social Media Manager strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Social Media Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Social Media Manager strategy examples

You'll find below a list of Social Media Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for enabling organisations to promote on social media

  • ⛳️ Strategy 1: Conduct a social media audit

    • Assess current social media profiles and engagement levels
    • Identify the primary audience using social media analytics
    • Evaluate the type of content that resonates with the audience
    • Analyse competitors' social media strategies
    • Identify strengths and weaknesses in current social media presence
    • Survey stakeholders for feedback on social media performance
    • Review brand consistency across all platforms
    • Compare social media presence with industry benchmarks
    • Examine engagement and response times to public interactions
    • Document findings and areas for improvement

  • ⛳️ Strategy 2: Create a comprehensive social media plan

    • Set clear, measurable goals for social media engagement
    • Determine the best social media platforms for the organisation
    • Outline a content calendar detailing what to post and when
    • Establish brand voice and visual guidelines for consistency
    • Plan for regular engagement activities with the audience
    • Decide on the frequency and timing of posts to maximise reach
    • Develop a toolkit of resources for producing creative content
    • Assign roles and responsibilities for social media management
    • Include plans for monitoring, reacting, and adapting strategies
    • Review and revise the plan monthly based on analytics

  • ⛳️ Strategy 3: Engage with the community effectively

    • Identify key influencers and potential partners in the industry
    • Coordinate collaborations or co-hosted events online
    • Regularly respond to comments and messages on social media
    • Create interactive content like polls and Q&As to engage users
    • Showcase user-generated content to build a community feeling
    • Host live sessions to discuss relevant topics and enhance visibility
    • Regularly thank followers and partners by highlighting their stories
    • Encourage feedback through surveys and adjust strategies accordingly
    • Monitor social media trends to stay relevant with content
    • Participate in social media groups related to the organisation’s field
social-mediaengagementsocial-media-managercontent-creatormarketing-teamcommunications-team
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Strategies and tactics for enhancing Social Media Engagement

  • ⛳️ Strategy 1: Develop a comprehensive social media plan

    • Conduct a social media audit to understand current performance
    • Identify target audience personas for more tailored content
    • Create a content calendar with a mix of posts, stories, and reels
    • Set measurable goals such as engagement rates, followers, and reach
    • Explore collaboration opportunities with influencers in the niche
    • Implement social media scheduling tools for consistent posting
    • Use analytics tools to track performance and optimise strategies
    • Develop dynamic and engaging content formats
    • Organise regular team meetings to review social media plan progress
    • Gather feedback from audiences to inform future content strategies

  • ⛳️ Strategy 2: Leverage targeted social media advertising

    • Research and identify the most suitable platforms for advertising
    • Allocate a defined budget for social media ads
    • Design compelling ad visuals and copy that align with brand values
    • Install and configure tracking pixels for performance tracking
    • Create audience segments for precise ad targeting
    • Launch ad campaigns focusing on both awareness and conversion
    • Monitor ad performance daily to ensure optimal budget usage
    • A/B test different ad versions to determine which performs better
    • Optimise underperforming ads to improve reach and conversions
    • Prepare detailed reports on ROI and campaign performance

  • ⛳️ Strategy 3: Engage in community building and outreach

    • Join and participate in relevant social media groups and forums
    • Initiate conversations with users by replying to comments and messages
    • Host regular live Q&As or webinars to address audience queries
    • Sponsor or co-host virtual events to increase visibility
    • Create a user-generated content campaign to boost engagement
    • Integrate branded hashtags to encourage social sharing
    • Develop a referral program to encourage word-of-mouth promotion
    • Collaborate with other brands for cross-promotional opportunities
    • Encourage testimonials and reviews to boost credibility
    • Analyse community interactions to identify opportunities for improvement
social-mediaengagementsocial-media-managerdigital-marketermarketing-teamcontent-creation-team
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Strategies and tactics for improving social media reach

  • ⛳️ Strategy 1: Optimise content and posting schedule

    • Analyse engagement data to determine optimal posting times
    • Develop a content calendar to maintain consistency
    • Tailor content for each social media platform
    • Utilise high-quality images and videos to enhance posts
    • Employ relevant hashtags to increase discoverability
    • Post a mix of content types, such as infographics, articles, and videos
    • Engage with your audience through comments, likes, and shares
    • Update and refine profile bios and links
    • Leverage trending topics and events
    • Use analytics tools to monitor and adjust strategies

  • ⛳️ Strategy 2: Collaborate with influencers and brands

    • Identify influencers whose audience aligns with your target market
    • Reach out to influencers with a personalised pitch
    • Develop mutually beneficial collaboration agreements
    • Create co-branded content such as giveaways or challenges
    • Feature influencers in takeovers or guest posts
    • Collaborate with complementary brands for cross-promotion
    • Plan joint campaigns with clear objectives and key performance indicators
    • Monitor influencer marketing campaign performance
    • Collect and analyse audience feedback on collaborations
    • Adjust future collaborations based on insights and results

  • ⛳️ Strategy 3: Utilise paid advertising and promotions

    • Determine the budget for social media advertising
    • Identify the target audience based on demographics, interests, and behaviours
    • Set clear objectives for advertising campaigns
    • Create compelling ad creatives with eye-catching visuals and copy
    • Choose the right social media platforms for paid campaigns
    • Run A/B tests to determine the most effective ads
    • Monitor ad performance and adjust targeting as necessary
    • Use retargeting ads to reach users who have interacted with your content before
    • Analyse conversion rates and return on investment
    • Refine future advertising strategies based on performance data
social-mediaengagementsocial-media-managercontent-creatormarketing-teamanalytics-team
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Strategies and tactics for revamping Social Media Presence for Modern Real Estate

  • ⛳️ Strategy 1: Develop a Targeted Content Plan

    • Identify target audience as young, tech-savvy Saudi buyers and renters
    • Define tone of voice as modern, approachable, and informative
    • Set content pillars as property showcases, lifestyle content, and market insights
    • Select Instagram for visually-driven property showcases with carousels and reels
    • Select TikTok for dynamic and interactive lifestyle content leveraging trends
    • Create short, engaging captions using local slang and emojis
    • Outline post objectives such as brand awareness, user engagement, and lead generation
    • Schedule posts during peak hours, late afternoon or evening for local audiences
    • Utilize Instagram stories for quick updates and TikTok for challenges
    • Include calls-to-action encouraging engagement and direct inquiries

  • ⛳️ Strategy 2: Design Sample Posts and Visual Concepts

    • Create a mockup of an Instagram carousel showcasing a trendy apartment
    • Craft a caption highlighting key features with a call-to-action to schedule a visit
    • Select relevant hashtags such as #ModernLivingKSA #RealEstateRevolution
    • Choose the best posting time as 6 PM local time
    • Design a TikTok video concept involving a property tour with trending music
    • Prepare a short and lively caption asking viewers about their dream home
    • Incorporate popular hashtags like #HomeGoals #SaudiLiving
    • Identify an appropriate posting time during the afternoon
    • Include a link to a landing page in the bio for both platforms
    • Ensure visual concepts resonate culturally and aesthetically with the Saudi market

  • ⛳️ Strategy 3: Analyze Strategic Opportunities and Measurement

    • Identify key opportunities such as leveraging growing mobile usage and social behaviours
    • Tailor content by incorporating local customs, events, and cultural elements
    • Use interactive content like polls and Q&A sessions to engage the audience
    • Cultivate partnerships with local influencers who resonate with the target audience
    • Ensure posts are visually appealing and adapt to platform trends
    • Monitor engagement metrics such as likes, comments, shares, and saves
    • Track website traffic and conversion rates via analytics tools
    • Analyse follower growth and engagement rates weekly
    • Identify high-performing content to inform future strategies
    • Adjust content themes and execution based on insights and feedback
social-mediareal-estatecontent-creatorsocial-media-managermarketing-teammedia-design-team
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Strategies and tactics for enhancing social media presence for a pet hospital

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar highlighting key pet healthcare topics
    • Post weekly tips on pet care and health
    • Share patient success stories with owner testimonials
    • Create monthly video content featuring veterinarian advice
    • Utilise Instagram stories to showcase day-in-the-life at the hospital
    • Conduct live Q&A sessions with veterinarians
    • Feature employee spotlights to introduce staff
    • Launch interactive polls to gather audience preferences
    • Share user-generated content from pet owners
    • Post behind-the-scenes content of hospital operations

  • ⛳️ Strategy 2: Leverage partnerships with influencers

    • Identify local pet influencers with a substantial following
    • Develop a pitch for collaboration in campaigns
    • Offer free or discounted services in exchange for social media mentions
    • Organise pet health awareness events and invite influencers
    • Collaborate on educational webinars with influencer participation
    • Request influencers to host hospital tours
    • Encourage influencers to partake in clinic visits and share experiences
    • Host giveaways featuring both hospital services and influencer merchandise
    • Collaborate on creating co-branded educational infographics
    • Measure and analyse the reach and engagement of influencer-driven content

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Set clear goals for each advertising campaign
    • Identify the target audience based on demographics and behaviours
    • Create compelling ad copy that resonates with pet owners
    • Design eye-catching visuals highlighting hospital offerings
    • Allocate budget for Facebook and Instagram ads
    • Utilise social media analytics to track ad performance
    • Test different ad formats to compare engagement levels
    • Refine targeting based on response rates and engagement
    • Incorporate call-to-actions that drive appointment bookings
    • Analyse conversion rates to assess return on investment
social-media-marketinginfluencer-partnershipssocial-media-managerdigital-marketing-strategistcontent-creation-teamadvertising-team
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Strategies and tactics for increasing sales of Tunisian harissa to working mothers

  • ⛳️ Strategy 1: Leverage social media engagement

    • Create a Facebook page dedicated to Tunisian harissa with engaging content
    • Post daily recipes and tips on using harissa in quick meals
    • Host weekly live cooking sessions on Facebook
    • Engage with followers by responding to comments and questions promptly
    • Run a photo contest asking customers to share their meals using harissa
    • Collaborate with popular food bloggers to feature harissa dishes
    • Utilise Facebook Stories for behind-the-scenes and customer testimonials
    • Share the health benefits of harissa in easily digestible formats
    • Use targeted hashtags to reach working mothers interested in quick meals
    • Create an FAQ post that addresses common concerns and queries

  • ⛳️ Strategy 2: Create an enticing referral programme

    • Design a referral programme where customers get discounts for bringing new buyers
    • Provide incentives like recipe cards or small gifts for first-time purchases through referrals
    • Advertise the referral programme through posts and customer emails
    • Make the referral process simple and easy to share on mobile
    • Feature success stories of customers who benefited from the programme
    • Encourage current customers to leave reviews and refer friends with a clear call-to-action
    • Reward customers visibly and promptly to encourage participation
    • Partner with local businesses for cross-promotion of the referral programme
    • Use testimonials from referred customers in your marketing materials
    • Post monthly updates on social media highlighting the most active referrers

  • ⛳️ Strategy 3: Utilise community networks

    • Connect with local community organisations and events to showcase harissa
    • Offer free samples at local markets or fairs to increase visibility
    • Collaborate with community cooking clubs for demonstrations
    • Build relationships with local chefs and restaurants for endorsements
    • Create partnerships with local markets to sell harissa
    • Organise community harissa tasting events
    • Create awareness in local neighbourhood groups online
    • Encourage customers to host harissa-themed dinner parties
    • Engage with local school events by offering samples or recipes
    • Utilize community bulletin boards to post advertisements
social-mediareferral-programsocial-media-managercommunity-managermarketing-teamsales-team
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Strategies and tactics for enhancing business communication through social networks

  • ⛳️ Strategy 1: Develop a consistent brand voice

    • Identify the core values and mission of your business
    • Create a style guide for social media communications
    • Train your team on the style guide and brand voice
    • Regularly audit social media posts for consistency
    • Use consistent visuals and logos across platforms
    • Align social media campaigns with business goals
    • Establish a cohesive tone and language
    • Engage with followers using the same voice
    • Monitor brand mentions and respond consistently
    • Review and update the style guide periodically

  • ⛳️ Strategy 2: Leverage social media analytics

    • Set measurable goals for social media communication
    • Use analytics tools to track engagement and reach
    • Analyse which types of posts generate the most interaction
    • Adjust strategies based on analytics feedback
    • Monitor competitor activities and benchmark your performance
    • Create regular reports to review progress
    • Identify peak times for audience engagement
    • Use data to personalise communication efforts
    • Track social media marketing ROI
    • Stay updated on latest analytics tools and updates

  • ⛳️ Strategy 3: Engage and interact with your audience

    • Respond promptly to comments and messages
    • Create interactive posts like polls and Q&A sessions
    • Host live sessions to facilitate real-time engagement
    • Share user-generated content to foster community
    • Use hashtags to increase discoverability
    • Create tailored content for your audience's interests
    • Run social media contests to boost engagement
    • Collaborate with influencers in your industry
    • Encourage feedback and reviews from your customers
    • Regularly update and refresh your content strategy
brand-voicesocial-media-analyticssocial-media-managerdata-analystmarketing-teamcustomer-service-team
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Strategies and tactics for generating leads on social media

  • ⛳️ Strategy 1: Optimise your Facebook presence

    • Create a compelling Facebook business page with complete and accurate information
    • Develop engaging and regular content tailored to your target audience
    • Utilise Facebook ads to specifically target potential leads
    • Engage with your audience through comments and messages promptly
    • Host Facebook live sessions to connect directly with your audience
    • Post customer testimonials and success stories regularly
    • Incorporate call-to-action buttons on your page and posts
    • Analyse Facebook insights regularly to understand audience behaviour
    • Share value-driven content like tips and insights specific to your industry
    • Run contests or giveaways to increase engagement

  • ⛳️ Strategy 2: Leverage multi-platform marketing

    • Identify and engage with other social media platforms where your audience is active
    • Repurpose successful Facebook content for other platforms like Instagram and Twitter
    • Utilise LinkedIn for B2B lead generation by joining relevant groups
    • Regularly schedule posts across platforms using a social media management tool
    • Engage with influencer collaborations to reach a wider audience
    • Create a content calendar that integrates all platforms
    • Implement hashtags strategies relevant to each platform
    • Host social media challenges that encourage sharing and tagging
    • Promote cross-platform sharing by adding links to other social media accounts
    • Monitor and analyse engagement metrics on each platform to adjust strategy

  • ⛳️ Strategy 3: Develop a lead capture strategy

    • Design and share lead magnets like ebooks or free consultations
    • Create dedicated landing pages for lead capture from social media
    • Implement a chatbot on Facebook to guide potential leads
    • Offer exclusive content to social media followers for providing contact details
    • Set up Facebook Pixel to retarget people who have shown interest
    • Collaborate with industry partners for co-branded promotions
    • Utilise Facebook groups as a platform for community building and lead generation
    • Regularly test and optimise call-to-action and landing page designs
    • Track the journey of the leads from social media to conversion
    • Follow-up with leads using personalised email campaigns
lead-generationsocial-media-marketingsocial-media-managercontent-strategistmarketing-teamdigital-engagement-team
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How to track your Social Media Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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