Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Partnerships

What is Partnerships strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Partnerships strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Partnerships strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Partnerships strategy examples

We've added many examples of Partnerships tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for establishing a 10-Year Strategic Plan for HKMH Incorporated Land Group

  • ⛳️ Strategy 1: Empower economic growth for customary landowners

    • Conduct customary landowner workshops to understand their needs and goals
    • Develop a landownership equity scheme for HKMH ILG in commercial ventures
    • Facilitate access to development finance institutions
    • Initiate projects supported by international donors
    • Implement government grant writing training for community leaders
    • Reinvest 40% of profits into local social programmes
    • Establish a community trust fund for health, education, and infrastructure
    • Collaborate with stakeholders for equitable profit sharing
    • Develop monitoring and evaluation frameworks for economic projects
    • Launch campaigns on the benefits of economic empowerment

  • ⛳️ Strategy 2: Diversify and sustainably utilise natural resources

    • Conduct feasibility studies for agriculture and fisheries
    • Initiate organic certification processes for farms and processing
    • Develop supply chains for fishery and agriculture products
    • Establish community marine conservation zones
    • Partner with research institutions for R&D in renewables and agriculture
    • Launch education campaigns on sustainable practices
    • Integrate cultural heritage into eco-tourism planning
    • Create youth agri-cooperatives to promote agriculture involvement
    • Develop infrastructure for processing and value addition
    • Ensure compliance with environmental, social, and governance policies

  • ⛳️ Strategy 3: Enhance community participation and workforce development

    • Conduct regular community meetings to involve stakeholders
    • Implement local hiring priorities for present projects
    • Design annual youth upskilling programmes
    • Collaborate with educational institutions for workforce training
    • Create public awareness campaigns about development projects
    • Establish partnerships with local businesses for community projects
    • Launch mentoring programmes for young entrepreneurs
    • Incentivise local businesses that collaborate with community projects
    • Set up feedback mechanisms to improve project engagement
    • Implement digital tools for real-time monitoring and community feedback
sustainable-developmenteconomic-empowermentcommunity-leaderproject-managerdevelopment-teamfinance-team
Implement these strategies

Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for establishing a Comprehensive Volunteer Program at Nebraska Humane Society

  • ⛳️ Strategy 1: Initiate a youth volunteer program

    • Develop a tailored curriculum and guidelines for the youth program
    • Conduct outreach to schools and youth organizations for program promotion
    • Create engaging promotional content for social media platforms
    • Recruit and train volunteer coordinators to manage the program
    • Organise an information session for interested youth and their parents
    • Launch the program with an engaging kickoff event
    • Monitor participation and collect feedback for continuous improvement
    • Recognise and reward outstanding youth volunteers to encourage retention
    • Establish a mentorship structure within the program
    • Evaluate the program's success after six months and adjust as needed

  • ⛳️ Strategy 2: Execute Volunteer Month celebrations

    • Form a planning committee including staff and community leaders
    • Develop a calendar of events for Volunteer Month
    • Plan a Volunteer Month kickoff event at the shelter
    • Organise three key recognition activities for volunteers
    • Design marketing materials to promote Volunteer Month events
    • Engage media outlets to cover the Volunteer Month celebrations
    • Offer special incentives for volunteer participation during April
    • Collect photos and testimonials during events for future promotions
    • Provide media training for volunteers to share their experiences
    • Conduct a post-event survey to assess volunteer satisfaction

  • ⛳️ Strategy 3: Forge corporate volunteer partnerships

    • Research and target local businesses with active CSR programs
    • Create a pitch presentation detailing partnership benefits
    • Arrange meetings to present partnership opportunities to potential partners
    • Designate a staff member as the corporate liaison
    • Develop a range of volunteer activities for corporate groups
    • Schedule the first corporate volunteer day within six months
    • Acknowledge corporate partners on the Humane Society's platforms
    • Seek feedback from corporate volunteers post-event
    • Identify opportunities for long-term corporate sponsorships
    • Regularly update corporate partners on volunteer impacts
volunteer-programcorporate-partnershipvolunteer-coordinatorcorporate-liaisonplanning-committeemarketing-team
Implement these strategies

Strategies and tactics for implementing Badminton Coaching Clinics

  • ⛳️ Strategy 1: Build partnerships with educational institutions

    • Research potential teaching colleges and universities for partnerships
    • Compile a list of key contacts within potential partner institutions
    • Create a compelling proposal highlighting the benefits of the clinics
    • Schedule meetings with decision-makers at the educational institutions
    • Present the proposal and emphasize the development of PE teachers as program leaders
    • Seek feedback on the proposal and make necessary adjustments
    • Negotiate terms and establish agreements with interested institutions
    • Set up a communication channel for ongoing partnership discussions
    • Develop a timeline for rolling out the clinics at partnered institutions
    • Celebrate partnerships through joint press releases and social media announcements

  • ⛳️ Strategy 2: Develop a comprehensive coaching programme

    • Identify the essential skills and knowledge areas for the coaching curriculum
    • Consult with badminton experts to validate and refine the curriculum
    • Design engaging instructional materials, including videos and handouts
    • Organize feedback sessions with pilot schools to test the curriculum
    • Create a schedule for practical and theoretical sessions
    • Train select instructors to deliver the programme effectively
    • Develop assessment tools to measure skills improvement
    • Integrate feedback mechanisms for continuous programme improvement
    • Establish a certification system for teachers who complete the training
    • Prepare reports on programme impact to use in future promotions

  • ⛳️ Strategy 3: Align programmes with school sports calendars

    • Analyse current school sports calendars to identify key periods for intervention
    • Meet with school sports coordinators to discuss the integration of clinics
    • Adapt scheduling of clinics to align with existing sports events and holidays
    • Develop promotional materials that highlight involvement in school competitions
    • Incorporate collaborative events into the sports calendar to increase visibility
    • Coordinate with schools to share clinic success stories within their networks
    • Evaluate the impact of calendar alignment on student and teacher engagement
    • Adapt the strategies based on feedback from schools and participants
    • Recognise participating schools in promotional campaigns
    • Use insights from aligned events to plan for the following year's programme
badmintoncoachingphysical-education-teacherbadminton-coachmarketing-teamcurriculum-development-team
Implement these strategies

Strategies and tactics for positioning apartment hotels in the market

  • ⛳️ Strategy 1: Utilise digital marketing

    • Create targeted social media campaigns aimed at families and business travellers
    • Use search engine optimisation to enhance online visibility
    • Develop partnerships with travel influencers to feature the apartment
    • Utilise Google Ads for targeted search and display ads
    • Create engaging video content showcasing the features of the 2-bedroom apartments
    • Set up retargeting ads for website visitors who don't book
    • Use email marketing to offer special weekday discounts to past guests
    • Run promotions on accommodation booking platforms like Booking.com or Airbnb
    • Host virtual tours of the apartments via social media stories and live sessions
    • Utilise analytics tools to track campaign performance and adjust strategies

  • ⛳️ Strategy 2: Create corporate partnerships

    • Identify local businesses in need of weekday accommodations for employees
    • Offer special corporate rates and packages tailored to business travellers
    • Host networking events at the hotel to attract business clients
    • Attend local business fairs to promote the apartment options
    • Provide value-added services like free high-speed Wi-Fi and workspaces
    • Develop a newsletter targeting corporate clients with exclusive offers
    • Collaborate with travel agencies to include the apartments in business travel packages
    • Create loyalty programmes to incentivise recurring corporate bookings
    • Partner with local transportation services for easy commuting options
    • Offer free shuttle services to and from major business centres

  • ⛳️ Strategy 3: Focus on family-friendly amenities

    • Design family-centric packages that include local attractions and meals
    • Offer amenities like cribs, board games, and kitchen essentials for families
    • Advertise the proximity to parks, schools, or family activities
    • Collaborate with local family-friendly restaurants for exclusive guest deals
    • Host family events at the property to encourage community engagement
    • Collect testimonials from families who stayed and share them on digital platforms
    • Create a guide of local family activities available during weekdays
    • Partner with local toy stores or family brands for promotions
    • Provide discounted extended stays for family guests
    • Offer a kids' welcome kit upon arrival with snacks and activity ideas
digital-marketingcorporate-partnershipsmarketing-strategistevent-coordinatormarketing-teampartnerships-team
Implement these strategies

Strategies and tactics for expanding market presence and product line while enhancing partnerships

  • ⛳️ Strategy 1: Expand market and product offerings

    • Conduct a market analysis to identify under-penetrated segments
    • Develop new product lines to meet specific market needs
    • Create marketing campaigns targeting top-level and society markets
    • Use feedback from sales and marketing teams to refine products
    • Increase brand visibility through digital and traditional marketing
    • Implement customer feedback loops for continuous improvement
    • Assess and optimise pricing strategies for new products
    • Establish a dedicated product development team
    • Collaborate with industry experts for product insights
    • Set product performance metrics and review them quarterly

  • ⛳️ Strategy 2: Strengthen strategic partnerships and technological capabilities

    • Identify potential banking and financial institution partners
    • Negotiate partnerships that offer mutual benefits
    • Develop a partnership onboarding and engagement program
    • Invest in technology that supports partnership activities
    • Implement CRM systems to manage partner relationships
    • Regularly evaluate partnership performance against KPIs
    • Use technology to streamline partner communications
    • Allocate dedicated resources for partnership management
    • Explore co-branded product opportunities with partners
    • Host partner workshops to drive collaboration and innovation

  • ⛳️ Strategy 3: Enhance branch productivity and international presence

    • Develop a strategic plan for branch expansion nationwide
    • Implement a robust branch productivity enhancement program
    • Use technology to enable efficient branch processes
    • Train branch staff on sales and customer service excellence
    • Establish key performance indicators for each branch
    • Foster relationships with local universities for talent acquisition
    • Launch a recruitment initiative for international sales reps
    • Implement mechanisms for improved renewal premium collection
    • Regularly review and update branch productivity metrics
    • Leverage open market activities to expand business reach
market-expansionstrategic-partnershipsproduct-managerpartnership-managermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for managing strategic commercial and execution partnerships for marketing

  • ⛳️ Strategy 1: Foster strong communication

    • Schedule regular meetings for progress updates
    • Establish a clear communication protocol for all stakeholders
    • Define key contacts within each partnership for efficient communication
    • Utilise collaboration tools for seamless information sharing
    • Create a shared digital workspace for all partnership documents
    • Implement a feedback mechanism to continuously improve communication
    • Ensure all communication is documented and easily accessible
    • Develop a conflict resolution process
    • Train team members on effective communication skills
    • Encourage open and transparent dialogue

  • ⛳️ Strategy 2: Align goals and objectives

    • Collaboratively set SMART objectives for the partnership
    • Identify mutual benefits and interests between partners
    • Conduct a strategic planning session with all partners
    • Create a joint accountability framework
    • Develop a shared success metrics dashboard
    • Regularly review alignment of goals and adjust as necessary
    • Set up a system to monitor progress against objectives
    • Ensure all team members understand the partnership's vision
    • Integrate partnership goals into organisational objectives
    • Facilitate workshops to align team efforts with partnership goals

  • ⛳️ Strategy 3: Leverage strengths and resources

    • Conduct a SWOT analysis for each partnership
    • Identify and map out each partner's key strengths and resources
    • Develop a strategy to complement each partner's strengths
    • Allocate resources effectively based on expertise
    • Utilise partners' strengths in specific aspects of marketing campaigns
    • Share best practices and knowledge between partners
    • Implement joint training sessions on leveraging resources
    • Create a resource-sharing framework
    • Assess the return on investment for each partnership
    • Review resource utilisation regularly for optimisation
partnershipscommunicationproject-managermarketing-coordinatormarketing-teamcommunication-team
Implement these strategies

How to track your Partnerships strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability