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2 strategies and tactics for Localization

What is Localization strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Localization strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Localization strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Localization strategy examples

You will find in the next section many different Localization tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

Strategies and tactics for internationalising company in robotic automation

  • ⛳️ Strategy 1: Build local partnerships

    • Research and identify local companies in Chile and Peru that complement your business
    • Develop a list of potential partners including integrators and distributors
    • Schedule meetings with potential partners to discuss synergies and opportunities
    • Create partnership agreements outlining mutual benefits and growth plans
    • Organise joint webinars or workshops to promote the partnership
    • Leverage partner networks to gain insights into the local market landscape
    • Co-develop customised robotic solutions tailored for the local market needs
    • Establish a feedback loop with partners for continuous improvement
    • Align marketing efforts with partners to enhance brand visibility
    • Review partnership performance quarterly to ensure alignment with goals

  • ⛳️ Strategy 2: Establish a local presence

    • Conduct a feasibility study on setting up offices in Santiago and Lima
    • Hire a local market expert who understands the industry and culture
    • Set up a legal entity to facilitate business operations in each country
    • Secure office space and ensure it meets operational requirements
    • Develop a recruitment plan to hire local talent skilled in robotics
    • Implement a localised customer support team to enhance service delivery
    • Host local launch events to build brand awareness and engage stakeholders
    • Engage with local trade associations and chambers of commerce
    • Invest in community engagement programmes to build local goodwill
    • Evaluate operational performance and make necessary adjustments annually

  • ⛳️ Strategy 3: Adapt and customise products

    • Analyse local market needs and preferences for robotic automation
    • Evaluate existing products for necessary adaptations to meet local standards
    • Work with local experts to develop region-specific solutions
    • Modify language and interfaces of products to match local languages and dialects
    • Conduct pilot projects in collaboration with local clients
    • Collect feedback from pilots and iterate product design and features
    • Develop case studies showcasing successful local implementations
    • Offer post-implementation support tailored to local customer needs
    • Regularly update product features based on local regulatory changes
    • Monitor local competitor offerings to ensure competitive advantage
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Implement these strategies

How to track your Localization strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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