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10 strategies and tactics for Business Development Team

What is Business Development Team strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Business Development Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Development Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Development Team strategy examples

You'll find below a list of Business Development Team tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for enhancing business development for a school

  • ⛳️ Strategy 1: Increase enrolment

    • Develop a comprehensive marketing plan targeting prospective students and parents
    • Host open days and tours to showcase the school's facilities and programmes
    • Leverage social media channels to reach a wider audience
    • Engage with alumni to create referral programmes and testimonials
    • Offer early bird discounts or scholarships to attract new students
    • Attend local educational fairs and events to create visibility
    • Collaborate with educational influencers for reach and credibility
    • Create engaging video content that highlights the school's strengths
    • Utilise email marketing campaigns to communicate with prospective families
    • Develop partnerships with feeder schools to create a direct pipeline

  • ⛳️ Strategy 2: Enhance partnerships

    • Identify potential local and international partners that align with the school's vision
    • Organise regular meetings and networking events to foster relationships
    • Establish joint programmes or events to leverage partner resources
    • Develop memorandums of understanding with partners for clear expectations
    • Create a regular newsletter to keep partners informed of school activities
    • Offer partner recognition opportunities within school communications
    • Conduct annual evaluations to assess the effectiveness of partnerships
    • Engage partners in the curriculum development to provide real-world insights
    • Utilize partner testimonials in school marketing initiatives
    • Host partner appreciation events to solidify relationships

  • ⛳️ Strategy 3: Improve brand recognition

    • Redesign the school's website for improved user experience
    • Implement consistent branding across all communication materials
    • Engage in public relations activities to gain media coverage
    • Participate in community events to increase local presence
    • Develop a brand ambassador programme with enthusiastic parents and students
    • Create and distribute promotional materials that highlight the school's unique offerings
    • Regularly update the school's blog with content showcasing achievements
    • Utilise search engine optimisation (SEO) to increase online visibility
    • Engage in storytelling through social media to connect emotionally with the audience
    • Launch a rebranding campaign if necessary, to refresh and modernise the school's image
marketingpartnershipsmarketing-managerbusiness-development-officermarketing-teampartnership-development-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for establishing university partnerships

  • ⛳️ Strategy 1: Identify potential university partners

    • Research and compile a list of universities that align with your goals and values
    • Identify key decision makers and contacts at these universities
    • Analyse current trends and opportunities in the academic sector
    • Evaluate each university’s reputation, capabilities, and areas of expertise
    • Attend educational conferences and events to network with university representatives
    • Reach out to your existing network for recommendations and introductions
    • Create criteria for evaluating potential university partnerships
    • Investigate the university's past partnerships and research areas
    • Monitor news and updates related to potential university partners
    • Compile a shortlist of universities to target for partnerships

  • ⛳️ Strategy 2: Develop a value proposition

    • Identify what your organisation can offer to the universities
    • Research common challenges and needs of universities in your sector
    • Align your offerings with the university’s goals and interests
    • Create case studies of similar successful partnerships
    • Draft a compelling proposal detailing mutual benefits
    • Highlight opportunities for collaborative research and development
    • Focus on long-term relationship building rather than short-term gains
    • Seek feedback from peers to refine your value proposition
    • Develop materials such as brochures and presentations for universities
    • Prepare tailored pitches for each targeted university

  • ⛳️ Strategy 3: Engage and build relationships

    • Initiate contact by reaching out to university contacts via email or LinkedIn
    • Invite university representatives to visit your facilities
    • Offer to present a guest lecture or seminar on your field of expertise
    • Organise joint events such as workshops or webinars
    • Propose a pilot project to demonstrate collaboration potential
    • Send regular updates about your organisation's activities and milestones
    • Leverage social media to interact with university departments and staff
    • Formalise the partnership through a memorandum of understanding or contract
    • Survey the university partners regularly to ensure mutual satisfaction
    • Celebrate milestones and successes together to strengthen the partnership
university-partnershipscollaborationuniversity-liaisonpartnership-managerbusiness-development-teamresearch-and-development-team
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Strategies and tactics for enhancing Efficiency, Improving Client Engagement, and Driving Business Growth

  • ⛳️ Strategy 1: Optimise internal processes

    • Conduct a comprehensive audit of current processes to identify inefficiencies
    • Implement automation tools to streamline repetitive tasks
    • Set up a centralised system for document and data management
    • Provide training sessions on process improvement for staff
    • Create a standard operating procedure manual
    • Utilise project management software to track progress and deadlines
    • Schedule regular reviews and updates to procedures
    • Incorporate feedback loops by encouraging team suggestions
    • Establish key performance indicators to measure efficiency
    • Reduce unnecessary meetings and consolidate agenda topics

  • ⛳️ Strategy 2: Enhance client interaction

    • Implement a customer relationship management system
    • Develop personalised communication plans for clients
    • Offer regular webinars and workshops tailored to client needs
    • Collect client feedback through surveys and interviews
    • Establish a dedicated client success team
    • Utilise social media platforms to engage clients
    • Send regular updates and newsletters with valuable industry insights
    • Respond promptly to client inquiries and concerns
    • Host exclusive client events and networking opportunities
    • Provide loyalty programmes or incentives for client retention

  • ⛳️ Strategy 3: Drive business growth through strategic partnerships

    • Identify potential partners within and outside the industry
    • Develop a value proposition for potential partnerships
    • Attend industry conferences and networking events
    • Reach out to potential partners with collaborative proposals
    • Establish clear communication channels with partners
    • Draft and agree on partnership agreements with mutual benefits
    • Leverage partner networks for cross-promotion
    • Set measurable goals and track the success of partnerships
    • Evaluate and renew partnerships based on performance
    • Explore opportunities for joint ventures or co-branded products
efficiencygrowthprocess-improvement-specialistclient-success-manageroperations-teambusiness-development-team
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Strategies and tactics for exploring business development opportunities for insurance premium financing

  • ⛳️ Strategy 1: Conduct market analysis

    • Research market size and growth potential for insurance premium financing
    • Identify key competitors and analyse their strengths and weaknesses
    • Evaluate customer demographics and buying behaviour
    • Assess economic and regulatory environment impact
    • Identify target customer segments
    • Gather feedback from existing insurance companies on premium financing needs
    • Analyse pricing strategies and policies adopted by competitors
    • Identify any technological advancements or digital tools
    • Understand cultural and local factors affecting insurance adoption
    • Summarise findings in a detailed market analysis report

  • ⛳️ Strategy 2: Build partnerships with insurance companies

    • Compile a list of insurance companies operating in Trinidad and Tobago
    • Reach out to potential partner companies to present collaboration ideas
    • Propose mutually beneficial terms for partnership agreements
    • Develop partnership proposal materials with value propositions
    • Organise introductory meetings or webinars with potential partners
    • Network at industry events to establish contacts and foster relationships
    • Negotiate commission structures and profit-sharing arrangements
    • Secure formal agreements and MOUs from willing partners
    • Maintain regular communication to strengthen partnership relations
    • Evaluate partnership successes and areas for improvement regularly

  • ⛳️ Strategy 3: Launch targeted marketing campaigns

    • Develop marketing materials tailored to the Trinidad and Tobago market
    • Implement social media campaigns targeting relevant audiences
    • Use data-driven approaches to identify and reach potential clients
    • Organise informational seminars and workshops for consumers
    • Collaborate with local influencers to increase awareness
    • Create educational content explaining the benefits of premium financing
    • Utilise digital advertising on Google and local platforms
    • Launch a dedicated website with localised content
    • Distribute flyers and brochures in high foot traffic areas
    • Monitor campaign performance and optimise based on results
market-analysispartnershipsbusiness-development-managermarketing-strategistmarketing-teamstrategic-partnerships-team
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Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Optimise digital marketing efforts

    • Conduct keyword research to identify top-performing search terms
    • Optimise website content for SEO to improve search engine rankings
    • Implement a pay-per-click advertising campaign with targeted keywords
    • Create engaging blog content to drive organic traffic
    • Utilise social media platforms to reach a broader audience
    • Design high-converting landing pages with clear calls-to-action
    • Implement A/B testing for digital ad campaigns to refine tactics
    • Establish a retargeting campaign to engage previous website visitors
    • Track digital marketing metrics to measure effectiveness
    • Refine digital marketing strategies based on performance data

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with a schedule for regular publications
    • Produce high-quality lead magnets such as ebooks or whitepapers
    • Engage industry influencers for guest blogging opportunities
    • Host webinars and virtual events on relevant topics
    • Create informative infographics to simplify complex information
    • Write case studies showcasing successful client stories
    • Offer exclusive access to new content for email subscribers
    • Create video content relevant to audience interests
    • Promote content on relevant online forums and discussion boards
    • Monitor and respond to comments to engage with potential leads

  • ⛳️ Strategy 3: Enhance networking and partnerships

    • Attend relevant industry conferences and trade shows
    • Join local business associations and networking groups
    • Establish partnerships with complementary businesses for joint promotions
    • Reach out to past clients for referrals and testimonials
    • Collaborate with industry experts for co-branded content
    • Organise local meetups or workshops for potential customers
    • Leverage LinkedIn for professional networking and engagement
    • Offer exclusive deals for referrals from business partners
    • Create an ambassador programme to incentivise referrals
    • Regularly update business contacts on new offerings
digital-marketingnetworkingcontent-creatordigital-marketermarketing-teambusiness-development-team
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Strategies and tactics for utilising Partnerships & Collaborations

  • ⛳️ Strategy 1: Identify and Engage Potential Partners

    • Research and create a list of potential partners aligned with organisational goals
    • Reach out to potential partners via email, phone, or LinkedIn
    • Arrange initial meetings to discuss mutual interests and objectives
    • Evaluate potential partners based on compatibility, resources, and goals
    • Formulate a partnership proposal outlining benefits and shared goals
    • Seek internal approvals and legal consultations for partnership agreements
    • Negotiate terms, roles, and responsibilities clearly
    • Sign a Memorandum of Understanding (MoU) or partnership agreement
    • Schedule regular follow-up meetings to maintain engagement
    • Establish a point of contact for each partner for seamless communication

  • ⛳️ Strategy 2: Develop Collaborative Projects

    • Identify key areas where the collaboration can add value
    • Propose joint projects and initiatives that benefit both parties
    • Create a detailed project plan with clear milestones and timelines
    • Assign roles and responsibilities conducive to each partner's strengths
    • Develop a budget and resource allocation plan
    • Hold kickoff meetings to align on project objectives and steps
    • Monitor project progress through regular updates and reviews
    • Track performance metrics to measure the project's impact
    • Address any challenges or changes collaboratively
    • Document and share success stories and best practices

  • ⛳️ Strategy 3: Leverage Marketing and Promotional Opportunities

    • Co-create marketing content such as blogs, case studies, and whitepapers
    • Coordinate joint events like webinars, seminars, and conferences
    • Promote the partnership on websites, social media, and newsletters
    • Leverage each partner’s audience for cross-promotion and increased reach
    • Share and exchange PR opportunities to build brand credibility
    • Launch joint campaigns to amplify messaging and engagement
    • Offer exclusive discounts or deals to each other’s customers
    • Celebrate milestones and success stories publicly
    • Attend and participate in industry events together
    • Gather and use feedback to improve future collaboration efforts
partnershipscollaborationsproject-managermarketing-coordinatormarketing-teambusiness-development-team
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Strategies and tactics for developing a B2B go-to-market strategy for an insurance broking company in India

  • ⛳️ Strategy 1: Conduct extensive market research

    • Identify key competitors in the group life and group health segment
    • Analyse customer needs and preferences specific to the Indian market
    • Understand the regulatory environment and compliance requirements
    • Determine pricing trends and comparative analysis
    • Study success stories and failures of similar companies
    • Segment the market to identify high-potential areas
    • Gauge the technology adoption level within the industry
    • Interview industry experts for insights and recommendations
    • Analyse economic conditions that may impact insurance uptake
    • Compile data and insights into actionable reports

  • ⛳️ Strategy 2: Build strategic partnerships

    • Identify potential local partners such as banks, fintechs, and HR firms
    • Evaluate potential partners' market reputation and reach
    • Approach potential partners with tailored partnership proposals
    • Negotiate mutually beneficial partnership terms
    • Develop a comprehensive partnership agreement
    • Launch joint initiatives with partners to raise brand awareness
    • Co-create marketing materials and insurance packages
    • Organise joint events for brand promotions and customer engagement
    • Set KPIs for partnership performance and regularly review
    • Adjust partnership strategies based on feedback and results

  • ⛳️ Strategy 3: Implement a targeted marketing campaign

    • Define clear value propositions tailored to Indian businesses
    • Create a strong brand identity focussing on trust and reliability
    • Develop multilingual marketing materials to cater to diverse audiences
    • Leverage digital marketing channels such as LinkedIn and industry-specific forums
    • Organise industry seminars and webinars to showcase expertise
    • Utilise testimonials and case studies from existing satisfied clients
    • Implement an email marketing campaign targeting key decision-makers
    • Design promotional offers to incentivise early adopters
    • Engage local PR firms to enhance media visibility and credibility
    • Set regular review meetings to assess campaign performance and impact
market-researchstrategic-partnershipsmarket-analystpartnership-managermarketing-teambusiness-development-team
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Strategies and tactics for developing Industrial Platforms

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current industrial platform trends and key players in the market
    • Identify technological advancements relevant to industrial platforms
    • Analyse customer needs and pain points in the industry
    • Evaluate competitors' strengths and weaknesses
    • Assess opportunities for differentiation and unique value propositions
    • Determine potential market demand and growth forecasts
    • Analyse regulatory constraints and compliance requirements
    • Identify potential risks and barriers to entry
    • Investigate partnerships with existing industrial platforms
    • Compile a comprehensive market analysis report

  • ⛳️ Strategy 2: Design robust platform architecture

    • Define core functionalities and features needed for the platform
    • Select suitable technology stack and tools for platform development
    • Ensure scalability and flexibility of platform architecture
    • Design an intuitive user interface for ease of use
    • Incorporate security measures to protect data and operations
    • Implement reliable data storage and management systems
    • Plan for integration with existing systems and applications
    • Develop a thorough documentation of the platform architecture
    • Establish performance metrics and benchmarks
    • Create a roadmap for future updates and enhancements

  • ⛳️ Strategy 3: Establish partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Reach out to stakeholders with shared interests and values
    • Draft clear and mutually beneficial partnership agreements
    • Organise joint workshops and brainstorming sessions
    • Develop co-marketing strategies and promotional activities
    • Leverage partners' networks for wider market reach
    • Ensure seamless technological integration with partners' systems
    • Design specialised training sessions for partner teams
    • Foster continuous communication and feedback loops
    • Review and evaluate partnership performance regularly
market-analysisplatform-designmarket-analystplatform-architectengineering-teambusiness-development-team
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Strategies and tactics for establishing a drone cleaning service in Jordan

  • ⛳️ Strategy 1: Conduct market research

    • Research existing building cleaning services in Jordan
    • Identify key government and public companies with large glass facades
    • Analyse demand for drone cleaning services in urban areas of Jordan
    • Assess competitor offerings and prices
    • Evaluate legal and regulatory requirements for drone usage in Jordan
    • Interview stakeholders for insights on current cleaning challenges
    • Prepare a SWOT analysis to identify opportunities and threats
    • Estimate the potential financial viability of the business
    • Determine target demographic and decision-makers
    • Compile findings into a comprehensive market research report

  • ⛳️ Strategy 2: Develop robust business and marketing plan

    • Define the unique selling proposition of the drone cleaning service
    • Create a detailed business plan outlining service scope, pricing, and financial projections
    • Identify and document operational processes for efficient service delivery
    • Design a brand identity, including logo and brand guidelines
    • Plan a marketing and promotional strategy focused on digital marketing
    • Consider partnerships with existing cleaning companies and real estate firms
    • Create engaging marketing content including testimonials and case studies
    • Implement a public relations strategy to highlight innovative approach
    • Establish an online presence through a website and social media
    • Draft a launch plan for the service, including promotions and offers

  • ⛳️ Strategy 3: Ensure operational readiness

    • Acquire necessary equipment and latest drone technology
    • Hire skilled drone operators and train them in cleaning techniques
    • Develop safety protocols and procedures for drone operation
    • Procure liability insurance to cover potential operational risks
    • Set up a maintenance schedule for regular drone checks
    • Build a customer service protocol for effective client communication
    • Implement a pilot program for testing and feedback collection
    • Develop a system for booking and managing cleaning appointments
    • Create a tracking system to monitor service delivery and results
    • Establish partnerships with suppliers for equipment and materials
market-researchdrone-technologydrone-operatormarketing-specialistbusiness-development-teamoperations-team
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How to track your Business Development Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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