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10 strategies and tactics for Content Marketer

What is Content Marketer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Marketer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Marketer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Marketer strategy examples

You will find in the next section many different Content Marketer tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing next month's SEO strategy for Be a Little

  • ⛳️ Strategy 1: Optimise website content for target keywords

    • Conduct keyword research to identify high-traffic terms relevant to the site
    • Prepare a list of primary and secondary keywords to target for each page
    • Update existing page content to include identified keywords naturally
    • Ensure keyword placement in headings, meta descriptions, and alt texts
    • Write new blog posts targeting long-tail keywords
    • Include internal links to related content throughout the site
    • Ensure all images are optimised with descriptive alt text and filenames
    • Create an editorial calendar for regular content updates
    • Review and update older blog content for current SEO standards
    • Monitor keyword rankings weekly to inform content adjustments

  • ⛳️ Strategy 2: Enhance technical SEO for better site performance

    • Perform a technical SEO audit to identify existing issues
    • Ensure all page URLs are clean, short, and user-friendly
    • Fix any broken links and conduct regular link health checks
    • Implement a fast-loading mobile-friendly design for better user experience
    • Optimise page speed using tools like Google PageSpeed Insights
    • Ensure proper use of canonical tags to avoid duplicate content
    • Create and submit an XML sitemap to Google Search Console
    • Ensure the website is secured with HTTPS
    • Regularly update the site’s robots.txt file as needed
    • Monitor and improve site structure and navigation

  • ⛳️ Strategy 3: Build high-quality backlinks

    • Research popular and authoritative sites within the niche for backlink opportunities
    • Create shareable content such as infographics or detailed guides for other sites to link to
    • Engage in guest blogging on relevant websites
    • Use outreach to contact webmasters of authoritative sites for link placements
    • Monitor competitors’ backlinks for new link building ideas
    • Submit the website to online directories relevant to the industry
    • Engage with content on social media for natural backlink opportunities
    • Monitor and disavow any toxic backlinks using Google Search Console
    • Leverage partnerships with related businesses for mutual backlink sharing
    • Use HARO (Help A Reporter Out) for opportunities to be quoted and build backlinks
seobacklinksseo-specialistcontent-marketercontent-teamtechnical-seo-team
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Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
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Strategies and tactics for making Money on Pinterest

  • ⛳️ Strategy 1: Leverage Affiliate Marketing

    • Identify popular affiliate programmes related to your niche
    • Create a Pinterest business account to access analytics
    • Design visually appealing pins linking back to affiliate products
    • Use keywords and hashtags to enhance discoverability of pins
    • Join affiliate marketing group boards to expand reach
    • Use Pinterest analytics to track pin performance and optimise content
    • Promote affiliate pins through Pinterest Ads to amplify reach
    • Develop a consistent pinning schedule to stay active
    • Interlink affiliate product pins with related blog content
    • Engage with followers by responding to comments and messages

  • ⛳️ Strategy 2: Sell Digital Products

    • Create a digital product such as eBooks, courses, or printables
    • Set up an online shop or use platforms like Etsy to sell products
    • Design high-quality pins showcasing your digital products
    • Incorporate compelling call-to-action text on pins
    • Use rich pins for enhanced visibility and product details
    • Pin regularly and at optimal times to maximise exposure
    • Engage with Pinterest communities related to your product
    • Collaborate with Pinterest influencers to review and share products
    • Offer periodic discounts or promotions through pins
    • Analyse which pins drive the most traffic and sales and iterate

  • ⛳️ Strategy 3: Drive Traffic to a Monetised Blog

    • Create valuable blog content that aligns with Pinterest audience interests
    • Develop attractive graphics for each blog post, optimised for sharing on Pinterest
    • Implement SEO best practices in both blog content and pin descriptions
    • Use group boards to increase your blog post pin visibility
    • Host or join Pinterest webinars to increase audience reach
    • Integrate Pinterest widgets on your blog for easy pinning
    • Utilise email marketing to convert visitors into subscribers from Pinterest traffic
    • Offer exclusive content upgrades on the blog to encourage pinning
    • Analyse blog traffic sources and conversion rates through analytics tools
    • Continuously update and repurpose evergreen content to keep pins relevant
pinterest-marketingaffiliate-marketingcontent-creatordigital-marketermarketing-teamcontent-team
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Strategies and tactics for enhancing Digital Marketing for Protons Software Development

  • ⛳️ Strategy 1: Increase brand visibility through content marketing

    • Conduct a content audit to identify gaps and opportunities
    • Create a content calendar with weekly blog posts on industry trends and insights
    • Develop and share whitepapers and eBooks on software development and digital marketing best practices
    • Leverage guest posting opportunities on industry-related websites and blogs
    • Utilise SEO tactics to optimise content for search engines
    • Distribute content through various channels including social media and industry forums
    • Engage with audiences by responding to comments and starting discussions on posts
    • Collaborate with influencers in the industry for content co-creation
    • Incorporate video content to complement written materials
    • Monitor and analyse content performance using analytics tools

  • ⛳️ Strategy 2: Generate quality leads through targeted advertising

    • Define target audience segments based on demographics and interests
    • Develop a series of targeted ads for social media platforms like LinkedIn and Facebook
    • Utilise Google Ads to capture users searching for software development and digital marketing services
    • Create landing pages tailored to ad campaigns with clear calls to action
    • Set up retargeting ads to re-engage users who previously interacted with the brand
    • Analyse ad performance regularly and make data-driven adjustments
    • Test different ad formats and creative to find the most effective options
    • Incorporate lead magnets such as free trials or consultations in ad campaigns
    • Use A/B testing on ads to refine strategies over time
    • Evaluate conversion rates and return on investment on lead generation activities

  • ⛳️ Strategy 3: Establish thought leadership in digital channels

    • Host webinars and online workshops on relevant industry topics
    • Create a thought leadership series highlighting company innovations and case studies
    • Participate in online panels and discussions within industry networks
    • Develop a podcast series to discuss trends and future of the digital marketing and software development industry
    • Publish articles and insights in respected industry publications
    • Set up a knowledge centre on the website with resources and learning materials
    • Engage in social media activities to share insights and knowledge frequently
    • Develop a Thought Leaders' corner on the blog dedicated to insights from the top management
    • Network with other industry leaders to form strategic partnerships
    • Measure the impact of thought leadership content through engagement metrics
visibilitylead-generationdigital-marketercontent-creatormarketing-teamcontent-team
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
content-marketingonline-presencedigital-marketercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for monetising a food blog

  • ⛳️ Strategy 1: Develop sponsored content partnerships

    • Identify potential food brands and companies that align with your blog's niche
    • Create a media kit detailing your blog traffic, audience demographics, and engagement rates
    • Reach out to brands with a tailored pitch highlighting the benefits of collaboration
    • Negotiate terms for sponsored posts, ensuring alignment with your brand values
    • Incorporate brand messaging authentically within your content
    • Provide analytics and feedback to brands after sponsored content goes live
    • Offer package deals that include blog posts, social media shoutouts, and email mentions
    • Keep track of income generated from sponsored content for future reference
    • Utilise feedback from partners to improve next proposals
    • Maintain relationships with brands for repeat collaborations

  • ⛳️ Strategy 2: Implement affiliate marketing

    • Research and sign up for affiliate programmes relevant to your blog's focus
    • Create dedicated sections on your blog for affiliate links or products
    • Write product review posts including affiliate links, ensuring transparency with readers
    • Use a plugin to manage and track affiliate links across your blog
    • Analyse top-performing content to identify opportunities for affiliate link placement
    • Regularly update affiliate links to include using current deals or promotions
    • Promote affiliate content through email newsletters to your subscriber list
    • Enhance SEO to improve visibility of posts with affiliate links
    • Join affiliate marketing communities to stay informed on best practices
    • Monitor affiliate earnings and optimise strategies for increased revenue

  • ⛳️ Strategy 3: Offer exclusive membership or subscriptions

    • Identify unique content that can be turned into exclusive offerings for members
    • Use a subscription platform to manage memberships and payments
    • Create tiered membership levels with different benefits and pricing
    • Develop a launch campaign to promote the new membership or subscription programme
    • Regularly update and inform members of exclusive content, recipes, or events
    • Organise live cooking demonstrations or Q&A sessions for subscribers
    • Offer downloadable content such as e-books or meal plans as subscriber incentives
    • Provide a community platform for members to interact and exchange ideas
    • Collect feedback from subscribers to improve the membership offering
    • Analyse subscriber retention rates and adapt strategies to increase renewal
sponsored-contentaffiliate-marketingcontent-creatormarketerpartnership-developmentsales-and-promotion
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Strategies and tactics for implementing a Comprehensive Project Marketing Timeline

  • ⛳️ Strategy 1: Establish a structured foundation

    • Define specific target audience demographics and behaviours
    • Set clear and measurable goals with associated KPIs
    • Assign roles to marketing team members and project manager
    • Conduct a competitor analysis to understand market positioning
    • Establish a baseline for current website traffic metrics
    • Create a project plan outline including timeline and resources
    • Conduct a SWOT analysis for the marketing strategy
    • Set up a project management tool for better coordination
    • Schedule regular team meetings for planning and feedback
    • Prepare a risk management plan for potential bottlenecks

  • ⛳️ Strategy 2: Create and optimise engaging content

    • Develop persuasive website content with clear calls to action
    • Craft engaging social media posts tailored to target audience
    • Design appealing visuals and multimedia for digital platforms
    • Conduct an audit on existing Google Ads performance
    • Create a calendar for email campaigns targeting segmented audiences
    • Review and refine all marketing materials for brand consistency
    • Incorporate SEO best practices into website and content
    • Develop a content strategy for ad copies and landing pages
    • Include testimonials and case studies on the website
    • A/B test different content formats to evaluate effectiveness

  • ⛳️ Strategy 3: Launch, monitor, and adjust campaigns

    • Initialize Google Ads campaigns based on keyword research
    • Deploy marketing materials across all selected channels
    • Utilise analytics tools to track and measure key performance indicators
    • Monitor website traffic and user engagement on a weekly basis
    • Adjust bids and budgets in Google Ads for optimal performance
    • Analyse lead generation and conversion rates regularly
    • Use feedback to improve customer satisfaction initiatives
    • Conduct regular check-ins to assess KPI target progress
    • Identify underperforming areas and implement corrective actions
    • Report results and insights to stakeholders at regular intervals
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Strategies and tactics for generating leads effectively

  • ⛳️ Strategy 1: Optimise your website for lead conversion

    • Ensure your website has a clear and compelling call-to-action
    • Create dedicated landing pages for specific offers or campaigns
    • Implement A/B testing to refine website elements for better conversion
    • Include contact forms on all key pages of your website
    • Improve page loading speed to decrease bounce rates
    • Add testimonials and case studies to build trust and credibility
    • Utilise live chat tools to engage visitors in real-time
    • Include exit-intent popups to capture departing visitors' information
    • Optimise the website for mobile devices
    • Incorporate analytics to track visitor behaviour and conversions

  • ⛳️ Strategy 2: Leverage content marketing

    • Create valuable, in-depth blog posts tailored to your target audience
    • Use lead magnets like eBooks, whitepapers, or checklists to capture leads
    • Regularly update and promote evergreen content
    • Utilise SEO best practices to increase content visibility
    • Promote content via social media channels
    • Collaborate with industry influencers for guest posts
    • Repurpose popular content into different formats like videos or infographics
    • Host webinars to engage audiences and capture leads
    • Publish customer success stories demonstrating tangible results
    • Utilise gated content to capture audience details

  • ⛳️ Strategy 3: Implement a targeted email marketing campaign

    • Segment your email list based on customer demographics and behavior
    • Craft personalised and engaging email content
    • Create a series of automated drip campaigns to nurture leads
    • Use attention-grabbing subject lines to improve open rates
    • Include strong, clear calls-to-action within emails
    • Utilise customer testimonials and case studies in email content
    • Monitor and analyse email campaign metrics to refine strategies
    • Offer exclusive deals or promotions to incentivise engagement
    • Integrate social sharing buttons in emails
    • Regularly clean and update your email list to maintain quality
lead-generationconversion-optimizationcontent-marketerseo-specialistmarketing-teamweb-development-team
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Strategies and tactics for improving the reachability and performance of an FMCG HoReCa website

  • ⛳️ Strategy 1: Optimise website content for SEO

    • Conduct keyword research to identify the most relevant keywords for the FMCG HoReCa sector
    • Incorporate identified keywords naturally into website content, titles, and meta descriptions
    • Create high-quality, informative, and engaging content that addresses the needs and queries of your target audience
    • Ensure website content is regularly updated to maintain relevance and freshness
    • Improve website loading speed by optimising images and utilising browser caching
    • Add internal links to connect related content within your website, enhancing user navigation and search engine indexing
    • Obtain backlinks from reputable sources within the industry to boost domain authority
    • Optimise your website for mobile users to ensure a seamless experience on all devices
    • Implement structured data markup to help search engines understand the content better
    • Utilise analytics tools to monitor traffic patterns and adjust SEO strategies accordingly

  • ⛳️ Strategy 2: Increase website traffic through targeted marketing

    • Identify and define your target audience based on demographics, behaviour, and preferences
    • Create targeted advertising campaigns on platforms like Google Ads and Facebook to reach potential customers
    • Collaborate with influencers in the FMCG and HoReCa sectors to reach a broader audience
    • Offer exclusive deals or special promotions on your website to attract visitors and encourage sharing
    • Utilise email marketing campaigns to engage with subscribers and drive them to your website
    • Launch a referral program to incentivise current users to bring in new visitors
    • Host webinars or live events that provide value and direct attendees to your website
    • Create a blog featuring industry insights and trends to position your website as a thought leader
    • Participate in online forums and communities related to HoReCa to share expertise and promote your website
    • Utilise retargeting ads to re-engage visitors who have shown interest in your website in the past

  • ⛳️ Strategy 3: Enhance social media engagement

    • Identify the most suitable social media platforms for the FMCG HoReCa audience
    • Develop a consistent posting schedule with engaging and visually appealing content
    • Create custom graphics and videos tailored to each platform to captivate your audience
    • Utilise social media analytics to understand which content resonates most with your audience
    • Engage with followers by responding to comments and messages promptly
    • Use hashtags strategically to increase visibility and attract new followers
    • Run social media contests or giveaways to encourage engagement and sharing
    • Collaborate with other brands or influencers by hosting joint campaigns or takeovers
    • Regularly share customer testimonials and user-generated content to build credibility
    • Implement paid social media advertising to reach a broader, targeted audience
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Strategies and tactics for expanding Platform Viewage and Referrals

  • ⛳️ Strategy 1: Optimise SEO and content marketing

    • Conduct a comprehensive SEO audit of the website
    • Identify and integrate high-traffic keywords into existing content
    • Create new high-quality, keyword-focused blog posts and articles
    • Revise old content to ensure it's up-to-date and optimised
    • Utilise meta tags and descriptions for better search visibility
    • Implement a regular posting schedule for content publication
    • Collaborate with industry influencers for guest posts
    • Promote content across social media platforms
    • Analyse website traffic data to refine content focus
    • Implement an internal linking strategy to enhance user navigation

  • ⛳️ Strategy 2: Enhance social media presence

    • Identify key social media platforms where your audience is active
    • Develop a content calendar for consistent posting
    • Create engaging visual content tailored for each platform
    • Run targeted social media ad campaigns to increase reach
    • Engage with audience through comments, replies, and messages
    • Collaborate with social media influencers to boost visibility
    • Utilise social media analytics to measure engagement and adjust strategies
    • Host live sessions or webinars to engage directly with the audience
    • Encourage user-generated content and share it on platforms
    • Create and promote platform-specific hashtags to boost engagement

  • ⛳️ Strategy 3: Implement a referral program

    • Define clear incentives for users to refer others to the platform
    • Create easy-to-share referral links for users
    • Develop a landing page explaining the referral program and its benefits
    • Promote the referral program on all communication channels
    • Send email campaigns to existing users about the referral program
    • Use analytics to track referral sources and conversion rates
    • Adjust incentives based on user engagement and feedback
    • Offer special rewards for top referrers monthly or quarterly
    • Provide users with regular updates about their referral status
    • Encourage users to share reviews and testimonials to enhance credibility
seoreferralscontent-marketersocial-media-specialistmarketing-teamanalytics-team
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How to track your Content Marketer strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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