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10 strategies and tactics for SEO

What is SEO strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect SEO strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own SEO strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

SEO strategy examples

You'll find below a list of SEO tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
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Strategies and tactics for implementing SEO Strategy for a New Cosmetic Brand in India

  • ⛳️ Strategy 1: Conduct keyword research

    • Identify high-traffic keywords related to cosmetics in India
    • Use tools like Google Keyword Planner to explore keyword options
    • Analyse competitors’ websites to identify keywords they rank for
    • Focus on long-tail keywords specific to cosmetic products
    • Assess the relevance of selected keywords to your target audience
    • Categorise keywords based on product lines and categories
    • Regularly update the keyword list based on trends and performance
    • Incorporate localised keywords to target regional audiences
    • Identify seasonal keyword opportunities for promotional periods
    • Evaluate search intent behind chosen keywords for alignment

  • ⛳️ Strategy 2: Optimise website content

    • Craft engaging product descriptions using target keywords
    • Ensure all website pages have unique meta titles and descriptions
    • Incorporate relevant keywords into headings and subheadings
    • Optimize image alt texts with descriptive, keyword-rich language
    • Create a blog section to publish content related to cosmetic tips
    • Utilise internal linking to guide users through related pages
    • Improve site speed for better user experience and SEO ranking
    • Ensure website is mobile-friendly and responsive
    • Use structured data to enhance search engine understanding
    • Develop a content calendar to sustain regular content updates

  • ⛳️ Strategy 3: Build high-quality backlinks

    • Reach out to beauty bloggers for guest blogging opportunities
    • Submit your website to Indian beauty and fashion directories
    • Collaborate with influencers to write about your products
    • Engage in relevant online forums and discussions linking back to your site
    • Create shareable infographic content for external linking
    • Utilise social media to promote content and generate links
    • Participate in industry events and share insights via press releases
    • Establish relationships with online publications in the beauty niche
    • Monitor competitors' backlink strategies for inspiration
    • Regularly assess backlink profile and disavow toxic links
seoorganic-trafficseo-specialistcontent-strategistdigital-marketing-teamweb-development-team
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Strategies and tactics for improving the reachability and performance of an FMCG HoReCa website

  • ⛳️ Strategy 1: Optimise website content for SEO

    • Conduct keyword research to identify the most relevant keywords for the FMCG HoReCa sector
    • Incorporate identified keywords naturally into website content, titles, and meta descriptions
    • Create high-quality, informative, and engaging content that addresses the needs and queries of your target audience
    • Ensure website content is regularly updated to maintain relevance and freshness
    • Improve website loading speed by optimising images and utilising browser caching
    • Add internal links to connect related content within your website, enhancing user navigation and search engine indexing
    • Obtain backlinks from reputable sources within the industry to boost domain authority
    • Optimise your website for mobile users to ensure a seamless experience on all devices
    • Implement structured data markup to help search engines understand the content better
    • Utilise analytics tools to monitor traffic patterns and adjust SEO strategies accordingly

  • ⛳️ Strategy 2: Increase website traffic through targeted marketing

    • Identify and define your target audience based on demographics, behaviour, and preferences
    • Create targeted advertising campaigns on platforms like Google Ads and Facebook to reach potential customers
    • Collaborate with influencers in the FMCG and HoReCa sectors to reach a broader audience
    • Offer exclusive deals or special promotions on your website to attract visitors and encourage sharing
    • Utilise email marketing campaigns to engage with subscribers and drive them to your website
    • Launch a referral program to incentivise current users to bring in new visitors
    • Host webinars or live events that provide value and direct attendees to your website
    • Create a blog featuring industry insights and trends to position your website as a thought leader
    • Participate in online forums and communities related to HoReCa to share expertise and promote your website
    • Utilise retargeting ads to re-engage visitors who have shown interest in your website in the past

  • ⛳️ Strategy 3: Enhance social media engagement

    • Identify the most suitable social media platforms for the FMCG HoReCa audience
    • Develop a consistent posting schedule with engaging and visually appealing content
    • Create custom graphics and videos tailored to each platform to captivate your audience
    • Utilise social media analytics to understand which content resonates most with your audience
    • Engage with followers by responding to comments and messages promptly
    • Use hashtags strategically to increase visibility and attract new followers
    • Run social media contests or giveaways to encourage engagement and sharing
    • Collaborate with other brands or influencers by hosting joint campaigns or takeovers
    • Regularly share customer testimonials and user-generated content to build credibility
    • Implement paid social media advertising to reach a broader, targeted audience
seosocial-mediadigital-marketercontent-creatormarketing-teamseo-team
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Strategies and tactics for navigating customer retention post first year

  • ⛳️ Strategy 1: Optimise onboarding process

    • Create a welcome email series that guides new customers through the Yoast SEO academy
    • Develop beginner-friendly tutorials and resources specifically for first-year customers
    • Offer personalised onboarding webinars to address new customers’ unique needs
    • Implement a customer success team to provide support during the first year
    • Collect feedback regularly from new customers to identify pain points
    • Develop a customer onboarding checklist to ensure nothing is missed
    • Create a dedicated onboarding section on the website for easy access to resources
    • Utilise video content to make onboarding more engaging
    • Create an FAQ resource based on common questions new customers have
    • Schedule follow-up calls or emails at key points during the first year to check in on progress

  • ⛳️ Strategy 2: Enhance engagement through continuous learning

    • Provide exclusive access to advanced courses in the Yoast SEO academy for first-year customers
    • Host monthly webinars on different aspects of SEO tailored to new customers
    • Create a community forum for peer support and knowledge sharing
    • Develop a rewards programme for customers who complete courses in the academy
    • Offer one-on-one mentoring sessions with SEO experts for first-year customers
    • Introduce a customer blog where success stories and tips can be shared
    • Send out regular newsletters with the latest SEO trends and academy updates
    • Provide certificates of completion for courses to add a sense of achievement
    • Run periodic assessment quizzes to gauge learning progress and tailor further content
    • Create short, engaging quizzes and challenges to reinforce learning in a fun way

  • ⛳️ Strategy 3: Build strong customer relationships

    • Implement a loyalty programme with rewards for continued subscription
    • Conduct regular check-ins through personalised emails or calls
    • Invite first-year customers to exclusive events or online meet-ups
    • Offer personalised service and tailored recommendations based on customer behaviour
    • Send out personalised anniversary messages and offers on their subscription renewal
    • Encourage customers to provide feedback and publicly acknowledge their contributions
    • Utilise Customer Relationship Management (CRM) software to keep track of interactions
    • Address customer complaints swiftly and effectively with a dedicated team
    • Provide discounts or incentives for customers who refer new users
    • Create a recognition programme for loyal customers to publicly celebrate their milestones
customer-retentionyoast-seo-academycustomer-success-teamseo-expertsonboarding-teamcustomer-relationship-management-team
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Strategies and tactics for achieving incremental growth with SEO for Citi Cards and Bank

  • ⛳️ Strategy 1: Enhance content creation and publication

    • Conduct a comprehensive content audit to identify gaps and opportunities
    • Develop a content calendar with topics and keywords tailored to target audiences
    • Utilise search engine optimisation (SEO) best practices in all content creation
    • Collaborate with industry experts to create authoritative guest posts
    • Implement a robust internal linking strategy to boost page authority
    • Ensure all content is easily accessible and mobile-friendly
    • Monitor performance metrics to refine content strategies continuously
    • Incorporate visual and interactive content types to engage users
    • Regularly update existing content to maintain relevance and accuracy
    • Utilise social media platforms to promote and distribute content effectively

  • ⛳️ Strategy 2: Optimise homesite page load speed

    • Conduct a site speed analysis using tools like Google PageSpeed Insights
    • Optimise images by compressing them without losing quality
    • Minimise HTTP requests by simplifying the design and structure
    • Enable browser caching to enhance user experience and load times
    • Implement content delivery network (CDN) solutions to reduce server load
    • Minimise CSS and JavaScript files to decrease size and improve speed
    • Reduce server response time by choosing efficient hosting solutions
    • Regularly monitor and remove unnecessary plugins or extensions
    • Utilise lazy loading for images and videos to improve initial load time
    • Regularly test and update site speed performance as new content is added

  • ⛳️ Strategy 3: Improve user engagement and conversion

    • Design intuitive and clear navigation structures to guide users
    • Implement clear calls-to-action (CTAs) throughout the website
    • Incorporate customer testimonials and case studies to build trust
    • Utilise A/B testing to optimise landing page components
    • Enhance user experience through personalisation and recommendation engines
    • Monitor user behaviour with tools like Google Analytics for insights
    • Continuously test and refine the user journey to reduce bounce rates
    • Encourage user feedback and implement improvements based on responses
    • Implement chatbots or live chat features to assist users in real-time
    • Regularly update FAQs and support content to meet emerging user needs
seocontent-optimizationseo-specialistcontent-strategistmarketing-teamweb-development-team
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Strategies and tactics for improving SEO and Lead Generation for WellnessOfferz

  • ⛳️ Strategy 1: Optimise on-page SEO

    • Conduct keyword research to identify relevant terms for your niche
    • Update meta tags for all pages to include target keywords
    • Ensure all images have alt text with keywords for better indexing
    • Create SEO-friendly URLs using keywords
    • Use heading tags appropriately to structure and optimise content
    • Improve website load speed by optimising images and leveraging browser caching
    • Ensure mobile responsiveness for better ranking
    • Create and submit an XML sitemap to search engines
    • Regularly update content with relevant and high-quality blog posts
    • Implement structured data markup for better visibility in search results

  • ⛳️ Strategy 2: Enhance content marketing

    • Develop a content calendar for regular blog posting
    • Create informative and keyword-rich articles that answer common questions in your industry
    • Produce infographics and videos to accompany blog content
    • Share content across social media platforms to expand reach
    • Engage with followers and influencers to increase content distribution
    • Guest post on related blogs to gain backlinks and increase authority
    • Include calls-to-action in blog posts to guide visitors towards lead generation forms
    • Repurpose content into different formats such as podcasts or webinars
    • Set up an email newsletter to distribute curated content
    • Regularly review content performance via analytics to refine strategy

  • ⛳️ Strategy 3: Implement lead generation tactics

    • Design compelling landing pages with clear value propositions
    • Utilise lead magnets like e-books or webinars in exchange for visitor information
    • Place contact forms strategically on high-traffic pages
    • Create a referral program to incentivise word-of-mouth marketing
    • Run targeted advertising campaigns on social media channels
    • A/B test forms and calls-to-action to improve conversion rates
    • Implement a live chat feature to engage visitors in real-time
    • Regularly analyse visitor behaviour using heatmaps
    • Streamline the user journey from discovery to conversion
    • Offer exclusive discounts or free trials to capture leads
seolead-generationcontent-creatorseo-specialistmarketinganalytics
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Strategies and tactics for developing a digital marketing strategy for a B2B IT company

  • ⛳️ Strategy 1: Optimise website and SEO

    • Conduct a full website audit and identify areas for improvement
    • Optimise website for speed and mobile responsiveness
    • Implement on-page SEO, including meta tags, headers, and keyword optimisation
    • Create high-quality, SEO-friendly content for the blog and service pages
    • Acquire backlinks from reputable sources through guest posts and partnerships
    • Implement technical SEO, including XML sitemaps and schema markup
    • Regularly update content to keep it fresh and relevant
    • Utilise tools like Google Analytics and Search Console to monitor performance
    • Set up goal tracking to measure conversions and user engagement
    • Assign a dedicated SEO specialist to continuously monitor and optimise

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content marketing strategy focusing on informative, high-value content
    • Identify key topics and keywords relevant to your target audience
    • Create a content calendar to ensure regular posting
    • Produce a mix of content types, including blogs, whitepapers, case studies, and infographics
    • Distribute content through various channels like social media, email, and guest blogs
    • Use marketing automation tools to segment the audience and deliver personalised content
    • Measure content performance using metrics like engagement, shares, and lead generation
    • Encourage team members to contribute their expertise and insights
    • Collaborate with industry influencers to expand reach
    • Assign a content manager to oversee content creation and distribution

  • ⛳️ Strategy 3: Implement targeted advertising

    • Use data analytics to identify the most effective channels for advertising
    • Create targeted ad campaigns on LinkedIn, Google Ads, and industry-specific platforms
    • Develop compelling ad copy and creatives that speak to the pain points and needs of your audience
    • Segment audiences based on job roles, industries, and company size for personalised messaging
    • Use retargeting ads to re-engage website visitors
    • Monitor ad performance and optimise campaigns based on data insights
    • Set up conversion tracking to measure the effectiveness of ads
    • Conduct A/B testing on ad copy and creatives to find the best performers
    • Allocate budget based on channel performance and ROI
    • Assign a dedicated paid advertising specialist to manage and optimise campaigns
seocontent-marketingseo-specialistcontent-managermarketing-teamit-team
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Strategies and tactics for acquiring new customers

  • ⛳️ Strategy 1: Optimise online presence

    • Conduct a comprehensive website audit to identify areas for improvement
    • Implement SEO best practices to improve search engine rankings
    • Create high-quality, targeted content for blogs and social media
    • Utilise pay-per-click (PPC) advertising to drive targeted traffic
    • Optimise website for mobile users to improve user experience
    • Use social media channels to engage with potential customers
    • Implement A/B testing on landing pages to increase conversion rates
    • Leverage Google My Business to enhance local search visibility
    • Collaborate with influencers to reach a broader audience
    • Monitor and analyse website analytics to continuously refine strategies

  • ⛳️ Strategy 2: Host and attend events

    • Organise webinars on topics relevant to your target audience
    • Participate in industry trade shows and conventions
    • Host local meetups or networking events
    • Sponsor events where your target audience is likely to attend
    • Offer free workshops or educational seminars
    • Collaborate with other businesses to co-host events
    • Collect attendee contact information for follow-up marketing
    • Promote events through social media and email marketing
    • Provide exclusive event offers to attendees
    • Analyse event feedback to improve future gatherings

  • ⛳️ Strategy 3: Utilise referral and loyalty programmes

    • Design a customer referral programme with enticing rewards
    • Promote the referral programme through email and social media
    • Create a loyalty programme with tiers and exclusive benefits
    • Use email campaigns to keep customers informed about their rewards
    • Offer double rewards for customers who refer friends during promotional periods
    • Highlight success stories of current loyal customers in marketing materials
    • Use point-of-sale systems to track and manage loyalty points
    • Provide easy and intuitive methods for customers to refer others
    • Regularly review and improve the referral and loyalty programme based on feedback
    • Incentivise employees to encourage customers to join the programmes
seoreferralsmarketing-managerseo-specialistmarketing-teamevent-planning-team
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How to track your SEO strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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