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8 strategies and tactics for General Manager

What is General Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right General Manager strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own General Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

General Manager strategy examples

You'll find below a list of General Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for creating a Strategic Plan for Pro Waterblasting Auckland Limited

  • ⛳️ Strategy 1: Expand the Technician Team

    • Conduct a workforce analysis to determine the demand for an additional four technicians
    • Develop a recruitment plan targeting local job fairs and online job portals
    • Implement a referral programme to incentivise current employees for successful hires
    • Coordinate with recruitment agencies specializing in technical placements
    • Schedule training and certifications for all technicians, including rope access qualifications for two technicians
    • Establish an onboarding programme for new technicians to ensure quality and consistency
    • Review compensation packages to ensure competitiveness in the industry
    • Create a development and career progression plan for technicians to enhance retention
    • Conduct regular performance appraisals to identify training needs and area improvements
    • Track recruitment and onboarding progress using a gantt chart for timeline management

  • ⛳️ Strategy 2: Grow Current Client Engagement

    • Perform an analysis of current client satisfaction through surveys and direct feedback
    • Identify clients with the highest revenue and explore potential for expanding services offered
    • Develop tailored marketing campaigns for upselling additional services to current clients
    • Enhance communication frequency and transparency with clients via newsletters and progress reports
    • Organise client appreciation events to strengthen relationships and gather informal feedback
    • Create a client advisory group to provide consultation on service improvements and innovations
    • Identify and reward loyal clients through a loyalty programme
    • Introduce service packages that encourage more frequent usage and engagement
    • Schedule regular account review meetings with key clients to address their changing needs
    • Use analytics to measure engagement levels, focusing on metrics such as service frequency and revenue growth

  • ⛳️ Strategy 3: Secure Long-term Contracts with Current Clients

    • Compile a list of top existing clients to target for long-term contract discussions
    • Research and benchmark industry standards for long-term contracts and client retention
    • Develop flexible long-term contract options that appeal to different client needs and sizes
    • Offer incentives such as locked rates or service bonuses to encourage contract signings
    • Draft personalized proposals and business cases for long-term engagements with key clients
    • Engage a legal advisor to ensure all contracts are beneficial and legally sound
    • Conduct face-to-face meetings with decision-makers to discuss long-term partnership benefits
    • Utilise a CRM system to track all client interactions and follow-up activities systematically
    • Provide a dedicated account manager for each long-term client to ensure excellent service delivery
    • Measure contract success by tracking retention rate, renewal numbers, and overall client satisfaction
workforce-expansionclient-engagementtechnician-recruiteraccount-managertechnical-teamclient-relations-team
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Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
rowingdevelopmentcoachevent-managerclub-development-teamevent-management-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for generating a five-year strategic plan for Omotic General Trading

  • ⛳️ Strategy 1: Enhance operational efficiency

    • Conduct an operational audit to identify inefficiencies in all sectors
    • Implement lean management practices in manufacturing and mining operations
    • Invest in automation technologies for agriculture and automotive engineering
    • Streamline logistics and distribution processes for import/export and beer distribution
    • Introduce performance management systems across all departments
    • Regularly train employees on best practices in hospitality and customer service
    • Optimise supply chain management for improved cost-effectiveness
    • Utilise data analytics to monitor and improve operational performance
    • Develop a cross-departmental task force to identify areas for operational synergy
    • Establish key performance indicators and benchmarks for all business units

  • ⛳️ Strategy 2: Expand market presence and diversify offerings

    • Conduct market research to identify new opportunities in existing and adjacent markets
    • Develop a marketing plan to enhance brand visibility in Ethiopia and neighbouring countries
    • Expand product lines in beer distribution and commodities based on consumer demand
    • Form strategic partnerships with local and international players to enter new markets
    • Explore opportunities to introduce premium and niche products in agriculture and manufacturing
    • Launch targeted promotions to boost occupancy in hospitality operations
    • Evaluate and invest in emerging sectors such as renewable energy and technology
    • Strengthen online presence through digital marketing and e-commerce platforms
    • Allocate resources for research and development to innovate and diversify offerings
    • Assess the feasibility of acquiring complementary businesses to enhance market share

  • ⛳️ Strategy 3: Enhance sustainability and corporate social responsibility

    • Implement sustainable farming practices and invest in eco-friendly technologies
    • Introduce energy-efficient solutions in manufacturing and mining operations
    • Set up community engagement programmes to support local development
    • Encourage sustainable tourism practices in hospitality operations
    • Create a corporate social responsibility plan with measurable targets
    • Collaborate with local NGOs to contribute to education and healthcare initiatives
    • Monitor and report on environmental impact and carbon footprint reduction
    • Develop a sustainability task force to drive continuous improvement initiatives
    • Increase transparency through regular sustainability and CSR reporting
    • Align business goals with the UN Sustainable Development Goals
operational-efficiencymarket-diversificationstrategy-consultantoperations-managermarketing-teamresearch-and-development-team
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Strategies and tactics for developing a Partner and Distribution Marketing Strategy

  • ⛳️ Strategy 1: Conduct a future-focused partner programme overhaul

    • Review and update the partner programme to integrate AI and security components
    • Develop educational materials for partners on infrastructure modernisation
    • Establish a new funding model for partners, emphasising value-driven incentives
    • Create a support model that includes technical training for partners on product offerings
    • Identify and engage with potential new ecosystem partners to broaden reach
    • Define clear roles and responsibilities for distributors in the new programme
    • Organise workshops with partner managers to communicate programme changes
    • Set measurable goals and KPIs for partner engagement and sales performance
    • Develop a communication plan to regularly update partners on programme advancements
    • Gather feedback from partners and iterate on programme elements based on input

  • ⛳️ Strategy 2: Strengthen distributor collaboration to drive market growth

    • Map current distributor coverage to identify areas for improvement
    • Design collaborative workshops focused on AI and security for distributors
    • Align distributor incentives with growth goals in SMB and mid-size markets
    • Provide distributors with marketing collateral to enable robust sales efforts
    • Develop joint marketing campaigns with distributors targeting SMB sectors
    • Enhance distributor support systems, ensuring immediate assistance when needed
    • Monitor distributor performance and adjust strategies to maintain high engagement
    • Create a feedback loop with distributors for continuous improvement of efforts
    • Set up regular check-ins with distributors to assess marketing strategy effectiveness
    • Foster networking opportunities between distributors and ecosystem partners

  • ⛳️ Strategy 3: Drive engagement through innovative marketing techniques

    • Develop targeted marketing campaigns that highlight AI and security initiatives
    • Utilise digital marketing channels to reach SMB and mid-size businesses effectively
    • Host webinars and virtual events to engage potential and current partners
    • Leverage social media to boost visibility of new product and programme offerings
    • Create case studies showcasing successful partner collaborations
    • Implement CRM tools to track partner engagement and identify areas for intervention
    • Personalise marketing messages based on partner and distributor profiles
    • Organise in-person events to foster community and share valuable insights
    • Utilise data analytics to drive decisions and optimise marketing strategies
    • Evaluate marketing outcomes regularly to refine campaigns and maximise impact
aisecuritypartner-managerdistributor-managermarketingbusiness-development
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for developing a Strategic Framework for Improving Operational Performance of Low-Cost Housing

  • ⛳️ Strategy 1: Enhance design parameters

    • Utilise locally available materials for sustainable design solutions
    • Implement passive architectural strategies for natural lighting and ventilation
    • Incorporate renewable energy technologies like solar panels to enhance energy efficiency
    • Design flexible floor plans and multifunctional rooms for improved spatial efficiency
    • Prioritise thermal comfort through insulation and energy-efficient heating and cooling systems
    • Integrate local architectural elements and public art to enhance cultural relevance
    • Ensure soundproofing through the use of double-glazed windows and acoustic insulation
    • Create large windows and skylights to minimise reliance on artificial lighting
    • Include operable vents to improve natural ventilation and air quality
    • Conduct participatory design sessions to reflect actual needs and preferences

  • ⛳️ Strategy 2: Improve construction quality

    • Use high-quality and durable construction materials to ensure longevity
    • Establish rigorous quality control mechanisms during construction phases
    • Ensure the ability to detect and prevent leakages through effective waterproofing
    • Incorporate fire-resistant design elements like alarms and extinguishers
    • Address moisture and mold issues with proper construction techniques
    • Enhance communication and management during the construction process
    • Use sound construction practices to prevent poor workmanship
    • Provide training for construction workers on best building practices
    • Ensure timely interventions in case of deviations from quality standards
    • Facilitate collaboration between stakeholders to share best practices

  • ⛳️ Strategy 3: Optimise maintenance protocols

    • Implement proactive and routine maintenance schedules to ensure longevity
    • Address maintenance cost challenges by budgeting and planning effectively
    • Prioritise cleaning and maintenance to ensure indoor air quality
    • Ensure reliable water and power supply access, especially on upper floors
    • Engage residents in self-management and upkeep of properties
    • Develop a system for timely response to repair requests and issues
    • Facilitate workshops to educate residents on personal maintenance practices
    • Ensure regular inspections to detect potential issues early
    • Establish partnerships with service providers for reliable maintenance support
    • Create a community maintenance fund to manage and finance upkeep
operational-performancesustainable-designconstruction-managermaintenance-coordinatordesign-teamquality-control-team
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How to track your General Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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