Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Brand Strategist

What is Brand Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Strategist strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Strategist strategy examples

You'll find below a list of Brand Strategist tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating a vodka brand

  • ⛳️ Strategy 1: Research the market

    • Identify target consumer demographics
    • Analyze competitors’ strengths and weaknesses
    • Research current vodka market trends
    • Understand local and international regulations for alcohol production
    • Gather consumer preferences on flavor profiles
    • Assess the pricing strategies in the market
    • Investigate distribution channels and their effectiveness
    • Conduct surveys to gather consumer insights
    • Study successful marketing campaigns in the industry
    • Research raw material availability and sourcing options

  • ⛳️ Strategy 2: Develop a unique product

    • Experiment with different grain types for vodka base
    • Develop a distinct flavour profile using natural ingredients
    • Ensure product quality through rigorous testing
    • Create a compelling brand story and message
    • Design an attractive and unique bottle and packaging
    • Develop a strong brand name and logo
    • Establish a clear differentiation point from competitors
    • Consider eco-friendly production and packaging options
    • Conduct taste tests with target consumer group
    • Register trademarks and secure intellectual property

  • ⛳️ Strategy 3: Launch and promote the brand

    • Develop a comprehensive marketing and PR strategy
    • Leverage social media platforms for brand awareness
    • Collaborate with influencers and brand ambassadors
    • Plan and host launch events or tastings
    • Provide samples to key retailers and distributors
    • Develop strategic partnerships with bars and restaurants
    • Implement a loyalty or rewards program for early customers
    • Utilise digital marketing to reach a broader audience
    • Secure media coverage and reviews from industry experts
    • Monitor sales and consumer feedback to refine strategies
vodka-marketbrand-developmentbrand-strategistproduct-developermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for achieving brand visibility for Lumina Energy

  • ⛳️ Strategy 1: Develop a compelling brand narrative

    • Conduct market research to understand target audience
    • Define the unique selling propositions of Lumina Energy
    • Craft a brand story that resonates with environmental values
    • Create a consistent brand message across all channels
    • Design a visually appealing brand logo and visuals
    • Produce educational content about solar energy benefits
    • Develop a brand tagline that highlights renewable energy
    • Host informational webinars and workshops
    • Collaborate with environmental organisations for co-branding
    • Gather customer testimonials for authentic storytelling

  • ⛳️ Strategy 2: Implement a digital marketing campaign

    • Set up a responsive and user-friendly website
    • Enhance SEO with relevant keywords on the website
    • Launch targeted online ads using Google Ads
    • Create and maintain social media profiles on key platforms
    • Develop a content calendar for regular social media posting
    • Utilise video marketing for product demonstrations
    • Engage with followers and potential customers on social media
    • Run social media ads focused on brand awareness
    • Collaborate with influencers in the sustainability niche
    • Track and analyse digital campaign performance metrics

  • ⛳️ Strategy 3: Create targeted promotional events

    • Organise virtual events to showcase solar technologies
    • Participate in renewable energy trade shows and fairs
    • Partner with local businesses for joint promotions
    • Offer limited-time discounts to new customers
    • Create an email marketing campaign for event announcements
    • Develop loyalty programs for repeat customers
    • Engage with community through sponsorship of eco-friendly events
    • Host a launch event for new product releases
    • Distribute branded merchandise at events
    • Collect feedback from event participants to improve strategies
solar-energybrand-awarenessmarketing-managerbrand-strategistsales-teamsocial-media-team
Implement these strategies

Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
brand-repositioningmarket-researchbrand-managermarketing-strategistcommunications-teammarketing-team
Implement these strategies

Strategies and tactics for improving product branding

  • ⛳️ Strategy 1: Identify and analyse target audience

    • Conduct market research to define the target demographic
    • Analyse the buying habits and preferences of the target audience
    • Create customer personas to represent key segments
    • Survey existing customers for feedback on the product
    • Assess competitors and their branding strategies
    • Determine the values and benefits that resonate with your audience
    • Identify the most effective marketing channels for your audience
    • Segment the audience based on key characteristics
    • Conduct focus groups to gather in-depth insights
    • Translate the gathered data into actionable branding strategies

  • ⛳️ Strategy 2: Develop a unique brand identity

    • Create a compelling brand story that aligns with the company's values
    • Design a memorable logo that stands out and resonates with the brand
    • Choose a colour palette that evokes the desired emotions
    • Develop a consistent typography style for all brand materials
    • Craft a distinctive brand voice and tone
    • Design packaging that reflects the brand identity
    • Create brand guidelines to ensure consistency
    • Develop a tagline that captures the essence of the brand
    • Incorporate brand elements into all marketing materials
    • Regularly review and update the brand identity to stay relevant

  • ⛳️ Strategy 3: Leverage digital marketing channels

    • Develop a user-friendly and visually appealing website
    • Optimise the website for search engines to increase visibility
    • Create engaging and branded content for social media
    • Utilise influencer marketing to reach wider audiences
    • Invest in online advertising to target specific demographics
    • Implement email marketing campaigns with branded templates
    • Use analytics tools to measure the effectiveness of digital efforts
    • Engage with customers on social media to build community
    • Regularly update digital content to keep it fresh and relevant
    • Host webinars or live events to connect with the audience in real time
brandingtarget-audiencemarketing-managerbrand-strategistmarketing-teamdesign-team
Implement these strategies

Strategies and tactics for fusing sports with entertainment

  • ⛳️ Strategy 1: Develop immersive sports entertainment events

    • Identify key sports events and partner with event organisers
    • Design unique entertainment elements to integrate with sports events
    • Collaborate with popular athletes and entertainers for appearances
    • Use technology like AR and VR to enhance the audience experience
    • Create interactive zones for fans to engage with the brand
    • Develop themed merchandise that enhances the event experience
    • Organise promotional campaigns leading up to the event
    • Set up loyalty programs to reward attendees
    • Gather feedback from participants for future improvements
    • Evaluate event success through attendance and engagement metrics

  • ⛳️ Strategy 2: Leverage social media and influencer partnerships

    • Identify sports influencers who align with brand values
    • Create a content calendar for promoting events and experiences
    • Launch teaser campaigns on multiple social media platforms
    • Develop branded hashtags to encourage user-generated content
    • Organise live Q&A sessions and behind-the-scenes content
    • Run contests and challenges to increase audience participation
    • Use video content to highlight key moments from events
    • Partner with influencers to host joint giveaways
    • Monitor social media engagement and adjust strategies accordingly
    • Analyse influencer impact through reach and conversion rates

  • ⛳️ Strategy 3: Create unique branded sports content

    • Research popular sports trends to inspire content creation
    • Produce engaging short videos and documentaries linked to sports
    • Develop a podcast series featuring interviews with sports figures
    • Collaborate with local sports community for exclusive content
    • Utilise customer testimonials to create authentic stories
    • Implement targeted email campaigns to distribute content
    • Craft blog articles that resonate with your core audience
    • Engage with fans through interactive online content
    • Optimise content for SEO to increase organic reach
    • Assess content performance through analytics and audience feedback
sports-entertainmentbrand-activationmarketing-strategistevent-coordinatorcreative-teamdigital-marketing-team
Implement these strategies

Strategies and tactics for increasing Awareness of Zimbabwe Stanbic Bank Private & Executive Banking Offering

  • ⛳️ Strategy 1: Leverage Digital Marketing Strategies

    • Develop targeted social media campaigns on platforms like Facebook, Instagram, and LinkedIn to reach affluent audiences
    • Utilise search engine marketing (SEM) to ensure visibility on search platforms like Google with high-intent keywords related to private banking
    • Create engaging and informative content focused on the benefits of private banking tailored for affluent customers
    • Implement email marketing campaigns targeting existing and potential high-net-worth clients
    • Use programmatic advertising to serve personalised ads on websites frequently visited by affluent individuals
    • Collaborate with influencers or thought leaders in finance to amplify brand messaging
    • Host virtual webinars on wealth management and private banking services
    • Utilise web analytics to segment affluent audiences for personalised retargeting
    • Invest in video marketing campaigns on prominent video platforms with high reach among target demographics
    • Optimise mobile experience to cater to the growing number of mobile-first affluent customers

  • ⛳️ Strategy 2: Engage in Out-of-Home and Print Advertising

    • Place advertisements in well-regarded national and local newspapers frequented by the target audience
    • Utilise billboards in high-traffic affluent neighbourhoods and premium locations
    • Sponsor events and exhibitions popular among the affluent to enhance brand presence
    • Place ads in lifestyle and luxury magazines such as those focusing on travel, homes, and investments
    • Create eye-catching posters and flyers for distribution in select premium hotels and lounges
    • Advertise in golf club publications and other niche segments attended by affluent individuals
    • Partner with airline and airport publications to reach business and first-class travellers
    • Launch a series of podcasts or radio segments on finance-related topics on channels popular with professionals
    • Use train and public transport advertising strategically in areas with high-income demographic commuters
    • Employ print inserts in financial newspapers or magazines targeting professionals in business districts

  • ⛳️ Strategy 3: Establish Strategic Partnerships and Networking

    • Initiate partnerships with luxury brands to co-host exclusive events for high-net-worth individuals
    • Collaborate with leading real estate firms to offer banking services to property investors and homeowners
    • Create referral schemes with existing high-value customers to encourage word-of-mouth marketing
    • Engage with professional associations and clubs to provide specialised banking seminars or workshops
    • Offer bespoke financial planning sessions in collaboration with top consultancy firms
    • Sponsor charity events or galas favoured by affluent communities to increase brand visibility
    • Work with wealth and asset management firms to cross-promote services to their client base
    • Organise networking events focused on business growth and investment opportunities
    • Leverage local chambers of commerce for introductions to potential premium clients
    • Develop collaborations with educational institutions for financial literacy programs aimed at affluent families
digital-marketingstrategic-partnershipsdigital-marketerbrand-strategistmarketing-teampartnership-development-team
Implement these strategies

Strategies and tactics for improving product positioning

  • ⛳️ Strategy 1: Conduct market research

    • Identify key market segments and target audiences
    • Analyse competitors' product positioning strategies
    • Conduct surveys and focus groups to understand customer perceptions
    • Utilise online tools to gather market data and customer feedback
    • Evaluate current positioning and identify gaps
    • Determine customer pain points and needs
    • Create customer personas based on research findings
    • Assess trends and changes in the industry
    • Identify key features and benefits that resonate with customers
    • Summarise findings into actionable insights

  • ⛳️ Strategy 2: Revise brand messaging

    • Develop a clear value proposition
    • Craft messaging that highlights unique selling points
    • Create a consistent brand voice and tone
    • Align messaging with customer pain points and needs
    • Test messaging with target audiences through A/B testing
    • Revise marketing materials and website content
    • Ensure alignment of sales and marketing teams
    • Update social media profiles with revised messaging
    • Develop storytelling elements that resonate with customers
    • Train the team on the updated messaging

  • ⛳️ Strategy 3: Leverage marketing channels

    • Identify the most effective channels for reaching target audiences
    • Develop a content marketing strategy
    • Utilise social media platforms to build brand awareness
    • Collaborate with influencers relevant to your market
    • Create targeted advertising campaigns
    • Implement email marketing strategies
    • Host webinars and workshops relevant to your product
    • Engage in public relations efforts to gain media coverage
    • Utilise SEO techniques to improve search engine rankings
    • Measure and analyse the performance of each marketing channel
market-researchbrand-messagingmarketing-strategistproduct-managerresearch-teammarketing-team
Implement these strategies

Strategies and tactics for becoming well known within your region

  • ⛳️ Strategy 1: Engage with the local community

    • Join local clubs or associations related to your interests
    • Attend community events and network with attendees
    • Volunteer for local charities or non-profit organisations
    • Organise a community event or workshop highlighting your skills
    • Collaborate with local businesses for mutual promotion
    • Create or contribute to a community newsletter or blog
    • Participate in local forums and online groups
    • Offer free local talks or webinars on topics you are knowledgeable about
    • Sponsor or support a local sports team or event
    • Establish a regular presence at a local café or co-working space

  • ⛳️ Strategy 2: Leverage social media platforms

    • Create engaging content that resonates with your local audience
    • Utilise location-based hashtags and geotags in your posts
    • Engage with local influencers and share content
    • Join or create community groups on social media platforms
    • Run targeted social media ads focusing on the local area
    • Share updates about significant events and news in the region
    • Host Instagram/Facebook live Q&A sessions
    • Encourage local followers by running giveaways or contests
    • Post reviews or interviews with local businesses
    • Collaborate with local content creators to amplify reach

  • ⛳️ Strategy 3: Build a strong personal brand

    • Define a clear personal brand message and identity
    • Develop a professional website with a blog or portfolio
    • Network with influential figures in your area of expertise
    • Seek out speaking engagements in your community
    • Publish articles or opinion pieces in local publications
    • Gather testimonials from local clients or collaborators
    • Consistently update your LinkedIn profile with achievements
    • Create a referral network with local professionals
    • Host a webinar or live event showcasing your expertise
    • Offer to mentor or guide local aspiring professionals
recognitionpresencecommunity-organizersocial-media-strategistmarketing-teambranding-team
Implement these strategies

Strategies and tactics for scaling Audience Segments for Cruise Bookings

  • ⛳️ Strategy 1: Expand lookalike audiences

    • Create lookalike audiences based on high-value past customers
    • Adjust similarity percentage to balance reach and relevance
    • Utilise data from CRM to identify characteristics of frequent cruisers for refined lookalike audiences
    • Test different geographic locations to find new potential interest areas
    • Refine social media targeting by setting up different lookalike campaigns for Facebook, Instagram, etc.
    • Leverage competitor analysis to identify lookalike audiences
    • Continuously analyse lookalike audience performance metrics and adjust accordingly
    • Integrate data from programmatic ads to further refine lookalike profiles
    • A/B test different lookalike audience strategies and optimise as necessary
    • Align marketing communication to resonate with identified lookalike preferences

  • ⛳️ Strategy 2: Leverage interest-based audiences

    • Identify related travel interests such as beach, luxury, and adventure to create interest-based segments
    • Utilise data on popular destinations and create targeting strategies around them
    • Target audiences interested in dining experiences, wellness, and other cruise activities
    • Incorporate insight from travel bloggers or influencers to determine relevant interests
    • Focus on leisure and vacation planning sites to target relevant interests
    • Utilise social listening tools to track emerging trends and interests in travel
    • Create dynamic ads that align with specific interests identified
    • Partner with travel forums to gather insights on audience interests
    • Cross-promote with complementary brands to refine interest-based targeting
    • Monitor and adjust interest-based campaign performance for better precision

  • ⛳️ Strategy 3: Utilise behavioural data

    • Create segments based on previous browsing behaviours like visiting cruise-related websites
    • Target users based on frequent searches for travel bookings online
    • Leverage audience data from online travel agency partnerships
    • Identify behaviours such as frequent flyer points usage and travel loyalty programs
    • Analyse historical purchase data to predict and target potential bookers
    • Incorporate data from travel review sites to understand user behaviours
    • Optimise targeting based on cart abandonment data and second-chance offers
    • Engage with audiences demonstrating patterns of seasonal or impulse travel purchases
    • Assess lifetime value and tailor ads for high-value behaviour segments
    • Execute retargeting campaigns for users showing purchase intent
segmentationtargetingmarketing-strategistdata-analystmarketing-teamdata-analytics-team
Implement these strategies

Strategies and tactics for streamlining social media and branding efforts

  • ⛳️ Strategy 1: Initiate a targeted social media outreach

    • Identify and define your target audience across all social media platforms
    • Create a content calendar aligning with brand values and audience interests
    • Utilise social media analytics to assess current engagement metrics
    • Invest in social media advertising to reach a wider audience
    • Develop a strategy for user-generated content to increase engagement
    • Collaborate with influencers for a broader reach on selected platforms
    • Utilise scheduling tools to maintain consistent post frequency
    • Engage with audience by responding to comments and messages promptly
    • Analyse competitors' social media strategies for potential insights
    • Conduct monthly reviews to assess social media outreach effectiveness

  • ⛳️ Strategy 2: Strengthen branding and awareness

    • Conduct a branding audit to assess current brand perception
    • Develop clear and consistent brand messaging across all channels
    • Redesign logos and visual assets for a modern, cohesive look
    • Create and distribute branded content that tells your brand story
    • Engage with community through brand-focused events and partnerships
    • Utilise paid campaigns to boost brand visibility on social media
    • Create a brand guideline document for internal consistency
    • Develop case studies showcasing brand success stories
    • Implement customer feedback for continuous brand improvement
    • Track brand perception using surveys and online reviews monthly

  • ⛳️ Strategy 3: Enhance online presence continuously

    • Launch a blog or podcast aligned with audience interests
    • Optimise the website for SEO to drive organic traffic
    • Update the website regularly with fresh content and news
    • Claim and optimise local listings to improve search visibility
    • Utilise multimedia content like videos and infographics
    • Conduct monthly website performance audits
    • Set up Google Alerts for mentions of the brand online
    • Encourage satisfied customers to leave online reviews
    • Promote events or launches through virtual webinars
    • Analyse monthly web analytics for actionable insights
social-mediabrandingsocial-media-managerbrand-strategistmarketing-teamdesign-team
Implement these strategies

How to track your Brand Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability