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10 strategies and tactics for Digital Marketing

What is Digital Marketing strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Digital Marketing strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketing strategy examples

You'll find below a list of Digital Marketing tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for creating Informative AI Tool Images for Instagram

  • ⛳️ Strategy 1: Research and organise content

    • Identify popular and relevant AI tools in digital marketing
    • Gather comprehensive information on each AI tool's features and benefits
    • Organise the content into a concise format for easy understanding
    • Determine the target audience's interests and needs
    • Study hashtags and trending topics related to AI and digital marketing
    • Create a content calendar for regular posting
    • Prepare a list of credible sources for regular updates
    • Monitor competitor accounts for content ideas
    • Set goals for follower growth and engagement
    • Collect user questions and feedback for continuous improvement

  • ⛳️ Strategy 2: Design visually engaging images

    • Choose a consistent and appealing colour scheme for images
    • Use a design tool like Canva or Adobe Spark to create images
    • Incorporate AI tool logos and relevant icons into the design
    • Ensure text is clear and legible for each post
    • Include a call-to-action in each post for engagement
    • Create templates to streamline image creation
    • Use infographics to convey complex information simply
    • Highlight key features of AI tools visually
    • Ensure each image aligns with Instagram's optimal size guidelines
    • Use alt text for accessibility and improved searchability

  • ⛳️ Strategy 3: Promote and engage with content

    • Post consistently according to the content calendar
    • Use a mix of hashtags to reach new audiences
    • Engage with followers by responding to comments and messages
    • Collaborate with influencers or brands in the AI and marketing niche
    • Use Instagram Stories for behind-the-scenes content
    • Hold Q&A sessions to address follower queries
    • Analyse Instagram Insights to track content performance
    • Adjust strategies based on follower engagement levels
    • Encourage users to share posts with friends or colleagues
    • Host giveaways offering AI tool trials or digital marketing resources
ai-toolsdigital-marketingcontent-creatordigital-marketersocial-media-teamcreative-design-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for recovering Sales

  • ⛳️ Strategy 1: Identify and target your key customer segments

    • Conduct market research to identify key customer segments
    • Analyse current sales data to find top-performing customer groups
    • Create detailed customer personas for these segments
    • Develop targeted marketing messages tailored to these segments
    • Allocate marketing budget towards these key segments
    • Organise focus groups or interviews to gather feedback from these segments
    • Refine products or services based on customer feedback
    • Engage with these segments on their preferred social media platforms
    • Offer exclusive deals or discounts to these customer groups
    • Monitor performance and adjust strategy accordingly based on sales data

  • ⛳️ Strategy 2: Enhance online presence and digital marketing efforts

    • Revamp the website for better user experience and conversion optimisation
    • Optimise website for search engines with updated SEO practices
    • Increase online advertising spend on platforms that reach your audience
    • Develop engaging content that addresses customer needs and interests
    • Implement retargeting campaigns to reach previous website visitors
    • Leverage email marketing with personalised and automated campaigns
    • Use social media analytics to target ads effectively
    • Host virtual events or webinars to showcase products
    • Collaborate with influencers or bloggers to boost brand visibility
    • Track digital marketing KPIs to refine and improve strategies

  • ⛳️ Strategy 3: Improve product offerings and customer experience

    • Conduct a competitor analysis to benchmark product features
    • Solicit feedback from recent customers on product and service improvements
    • Enhance after-sales support with quick response systems
    • Implement loyalty programs to reward repeat customers
    • Offer bundled products or services at a discounted rate
    • Train sales staff on delivering exceptional customer service
    • Introduce new product versions or services to meet market demands
    • Simplify the purchase process to increase conversion rates
    • Ensure stock availability and timely delivery to avoid customer dissatisfaction
    • Measure customer satisfaction regularly and act on insights
customer-engagementdigital-marketingmarketing-managersales-analystproduct-development-teamdigital-marketing-team
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for becoming a freelancer in graphic designing and digital marketing

  • ⛳️ Strategy 1: Build a strong portfolio

    • Create a collection of your best graphic design and digital marketing work
    • Include a variety of projects to showcase different skills and styles
    • Design a user-friendly website to display your portfolio
    • Write detailed descriptions for each project explaining your role and the techniques used
    • Include client testimonials to build credibility
    • Keep your portfolio updated with the latest projects
    • Promote your portfolio on social media platforms
    • Seek feedback from peers and make improvements accordingly
    • Use portfolio platforms like Behance and Dribble to reach a wider audience
    • Prepare a PDF version of your portfolio for sharing in emails

  • ⛳️ Strategy 2: Network and market yourself

    • Create professional profiles on freelancing platforms like UpWork, Fiverr, and Freelancer
    • Join online communities and forums related to graphic design and digital marketing
    • Attend industry events, webinars, and workshops to meet potential clients
    • Use social media to showcase your work and engage with followers
    • Offer to do a few projects for free or at a reduced rate to build relationships
    • Ask satisfied clients for referrals and recommendations
    • Create a monthly newsletter to keep your contacts updated on your work
    • Collaborate with other freelancers to expand your network
    • Participate in online challenges and contests to gain visibility
    • Create and share valuable content such as tutorials and articles on graphic design and digital marketing

  • ⛳️ Strategy 3: Enhance your skills and knowledge

    • Enroll in online courses and certifications for graphic design and digital marketing
    • Follow industry blogs and podcasts to stay updated with trends
    • Practice new techniques and tools regularly to improve your skillset
    • Subscribe to design and marketing magazines
    • Join professional organisations such as AIGA or the Chartered Institute of Marketing
    • Seek feedback from clients and peers to identify areas for improvement
    • Read books on graphic design, digital marketing, and freelancing
    • Experiment with different software and tools
    • Take on challenging projects to push your boundaries
    • Set aside time weekly for personal development and learning
portfolionetworkinggraphic-designerdigital-marketerfreelancersmarketing-agencies
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Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for positioning apartment hotels in the market

  • ⛳️ Strategy 1: Utilise digital marketing

    • Create targeted social media campaigns aimed at families and business travellers
    • Use search engine optimisation to enhance online visibility
    • Develop partnerships with travel influencers to feature the apartment
    • Utilise Google Ads for targeted search and display ads
    • Create engaging video content showcasing the features of the 2-bedroom apartments
    • Set up retargeting ads for website visitors who don't book
    • Use email marketing to offer special weekday discounts to past guests
    • Run promotions on accommodation booking platforms like Booking.com or Airbnb
    • Host virtual tours of the apartments via social media stories and live sessions
    • Utilise analytics tools to track campaign performance and adjust strategies

  • ⛳️ Strategy 2: Create corporate partnerships

    • Identify local businesses in need of weekday accommodations for employees
    • Offer special corporate rates and packages tailored to business travellers
    • Host networking events at the hotel to attract business clients
    • Attend local business fairs to promote the apartment options
    • Provide value-added services like free high-speed Wi-Fi and workspaces
    • Develop a newsletter targeting corporate clients with exclusive offers
    • Collaborate with travel agencies to include the apartments in business travel packages
    • Create loyalty programmes to incentivise recurring corporate bookings
    • Partner with local transportation services for easy commuting options
    • Offer free shuttle services to and from major business centres

  • ⛳️ Strategy 3: Focus on family-friendly amenities

    • Design family-centric packages that include local attractions and meals
    • Offer amenities like cribs, board games, and kitchen essentials for families
    • Advertise the proximity to parks, schools, or family activities
    • Collaborate with local family-friendly restaurants for exclusive guest deals
    • Host family events at the property to encourage community engagement
    • Collect testimonials from families who stayed and share them on digital platforms
    • Create a guide of local family activities available during weekdays
    • Partner with local toy stores or family brands for promotions
    • Provide discounted extended stays for family guests
    • Offer a kids' welcome kit upon arrival with snacks and activity ideas
digital-marketingcorporate-partnershipsmarketing-strategistevent-coordinatormarketing-teampartnerships-team
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Strategies and tactics for growing e-commerce coffee business

  • ⛳️ Strategy 1: Enhance online marketing

    • Increase social media presence with consistent posts on popular platforms
    • Utilise email marketing campaigns to engage and inform customers
    • Collaborate with influencers to promote coffee products
    • Implement search engine optimisation for product pages
    • Run targeted online ads towards coffee enthusiasts
    • Create blog content focusing on coffee culture and products
    • Optimise website for improved user experience and navigation
    • Use analytics tools to monitor and evaluate traffic sources and conversions
    • Organise online competitions to boost customer engagement
    • Develop a referral programme to encourage word-of-mouth promotion

  • ⛳️ Strategy 2: Expand product offerings

    • Introduce new coffee flavours and blends based on customer feedback
    • Offer subscription services for regular coffee deliveries
    • Provide sample packs for customers to try different products
    • Collaborate with local artisans to create exclusive coffee gifts
    • Introduce merchandise such as mugs and brewing equipment
    • Partner with organic and fair-trade coffee suppliers
    • Bundle products to offer customers value deals
    • Offer seasonal and limited edition coffee ranges
    • Create customisable gift sets for special occasions
    • Survey customers to discover desired product additions

  • ⛳️ Strategy 3: Improve customer service and experience

    • Implement a live chat service to handle customer inquiries promptly
    • Offer loyalty programmes to reward repeat customers
    • Provide clear and easy options for returns and refunds
    • Utilise customer feedback for continuous service improvement
    • Ensure swift and reliable delivery services
    • Train staff in advanced customer relations skills
    • Utilise automated emails for order confirmations and updates
    • Master packaging to enhance unboxing experience
    • Publish detailed product descriptions and usage guides
    • Regularly update FAQs based on common customer queries
online-marketingcustomer-engagementmarketing-specialistcustomer-service-representativedigital-marketing-teamproduct-development-team
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How to track your Digital Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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