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10 strategies and tactics for Event Manager

What is Event Manager strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Event Manager strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Event Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Event Manager strategy examples

You will find in the next section many different Event Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for generating Leads at Slush Event

  • ⛳️ Strategy 1: Leverage targeted digital marketing

    • Conduct audience analysis to identify key personas among Slush attendees
    • Create a targeted advertising campaign on LinkedIn and Twitter to reach potential leads
    • Develop engaging content related to the event to share on social media
    • Set up a landing page dedicated to capturing leads from the campaign
    • Utilise retargeting ads to re-engage visitors who interact with your posts or webpage
    • Allocate $10,000 towards paid social media promotions to ensure visibility
    • Use interactive content such as polls or quizzes to engage the audience
    • Schedule daily updates and reminders leading up to the event
    • Encourage registrations with a special offer or downloadable content
    • Analyse campaign performance daily and adjust strategies as necessary

  • ⛳️ Strategy 2: Enhance on-site presence and networking

    • Design an engaging booth with clear calls to action and capture mechanisms
    • Train event staff to effectively engage and qualify leads
    • Distribute promotional materials that encourage future interaction
    • Organise mini-events or demos at your stand to attract attention
    • Utilise a lead capture app to efficiently collect attendee information
    • Create a networking schedule for key team members to engage targeted attendees
    • Offer exclusive meet-and-greet sessions with industry leaders at your booth
    • Incorporate a creative giveaway linked to lead capture criteria
    • Set a daily lead generation goal for the event team
    • Prepare follow-up communication templates for swift post-event outreach

  • ⛳️ Strategy 3: Conduct engaging pre-event and post-event webinars

    • Identify relevant topics that align with the interests of Slush attendees
    • Secure notable speakers or partners for the webinars to increase attendance
    • Promote webinars via email invitations to pre-registered Slush attendees
    • Use social media to create buzz around the upcoming webinars
    • Host a pre-event webinar to provide valuable insights and capture registration details
    • Encourage webinar participants to book meetings at Slush or visit your booth
    • Collect and analyse participant data to identify high-potential leads
    • Plan a post-event webinar to deepen engagement and nurture captured leads
    • Ensure webinars are interactive, offering Q&A sessions to engage participants
    • Follow up with webinar participants with tailored offers and content
digital-marketinglead-generationmarketing-managerevent-coordinatormarketing-teamsales-team
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Strategies and tactics for executing efficient event planning

  • ⛳️ Strategy 1: Set clear objectives

    • Define the purpose of the event
    • Determine the target audience
    • Establish the event budget
    • Set the event date and time
    • Outline key activities and agenda
    • Identify success metrics
    • Assign roles and responsibilities
    • Create a timeline of tasks
    • Schedule regular progress meetings
    • Communicate objectives to the team

  • ⛳️ Strategy 2: Organise logistics effectively

    • Secure a venue that fits the event requirements
    • Arrange necessary permits and insurance
    • Coordinate with vendors and suppliers
    • Organise transport and parking facilities
    • Ensure adequate seating and layout arrangements
    • Set up audiovisual and lighting equipment
    • Prepare event signage and décor
    • Organise catering and refreshments
    • Plan for accessibility needs
    • Develop an emergency and backup plan

  • ⛳️ Strategy 3: Promote and engage attendees

    • Create an event marketing plan
    • Develop a comprehensive communication strategy
    • Utilise social media platforms for promotion
    • Send out invitations and reminders
    • Engage with attendees through newsletters
    • Create event-specific content (e.g., videos, blogs)
    • Provide value-oriented advertisements
    • Incentivise early registration
    • Partner with influencers or relevant entities
    • Collect feedback and adjust plans accordingly
event-planninglogisticsevent-coordinatormarketing-managerlogistics-teammarketing-team
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Strategies and tactics for implementing a fundraising and event strategy

  • ⛳️ Strategy 1: Develop a comprehensive fundraising calendar

    • Research potential fundraising events best suited for your audience
    • Set timeframes for each fundraising activity throughout the year
    • Coordinate with stakeholders to align on event dates
    • Include diversifying fundraising events to reach different audience segments
    • Create a plan for pre-event, event, and post-event communications
    • Estimate projected revenue for each event
    • Determine necessary resources and budget for event execution
    • Assign responsibilities to team members for each event
    • Set attendance and fundraising goals for each activity
    • Evaluate outcomes after each event to improve future planning

  • ⛳️ Strategy 2: Identify and engage key sponsors and partners

    • Create a target list of potential sponsors and partners
    • Research the values and interests of each potential partner
    • Develop a sponsorship package with various levels of participation
    • Reach out with a customised pitch that aligns with their interests
    • Leverage existing relationships for introductions and support
    • Negotiate mutual benefits, including brand visibility and networking opportunities
    • Secure sponsorship commitments and formal agreements
    • Maintain open communication and regular updates with sponsors
    • Recognise and thank sponsors publicly in communications and at events
    • Discuss ongoing partnership possibilities post-events

  • ⛳️ Strategy 3: Maximise attendee engagement and participation

    • Utilise social media and digital marketing to promote events
    • Implement early bird registration incentives to boost attendance
    • Create engaging content such as speaker sessions or entertainment for events
    • Encourage participant interaction through interactive activities or competitions
    • Develop a seamless check-in process for events
    • Send reminders and updates to registered attendees leading up to the event
    • Provide networking opportunities during events for participants
    • Offer personalised experiences such as VIP packages or exclusive access
    • Collect real-time feedback to improve attendee experience
    • Follow up with participants post-event with thank you messages and future event information
fundraisingengagementevent-plannerrelationship-managermarketing-teamsponsorship-team
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Strategies and tactics for recognising achievements and contributions at employee appreciation events

  • ⛳️ Strategy 1: Create a structured recognition programme

    • Develop clear criteria for what constitutes an achievement or contribution
    • Set up a nomination process where colleagues can recommend peers
    • Establish a review committee to evaluate submissions
    • Create a timeline for regular recognition intervals
    • Design awards or tokens of appreciation that align with company values
    • Communicate the programme criteria to all employees
    • Announce nominations and recognitions during events
    • Incorporate feedback mechanisms for improvements
    • Regularly update the programme to ensure relevance
    • Celebrate recognitions company-wide through newsletters or announcements

  • ⛳️ Strategy 2: Implement a peer recognition system

    • Introduce a digital platform for peers to submit recognition messages
    • Set guidelines for what qualifies as noteworthy recognitions
    • Promote the platform through internal communication channels
    • Highlight peer recognitions during appreciation events
    • Encourage managers to participate actively in the process
    • Share inspiring peer recognition stories at events
    • Provide incentives for participating in the peer recognition process
    • Analyse data from recognitions to identify frequent contributors
    • Include peer recognition statistics in event presentations
    • Review and update the system based on employee feedback

  • ⛳️ Strategy 3: Incorporate creative recognition techniques

    • Organise themed appreciation events to make them memorable
    • Use multimedia presentations to highlight achievements
    • Invite external speakers to emphasise the value of recognition
    • Create personalised thank you notes from management
    • Develop a recognition wall or board in the office space
    • Record video messages from leaders acknowledging contributions
    • Arrange for employee spotlights in company newsletters or online
    • Implement a travelling trophy or symbol for various accomplishments
    • Host surprise recognition announcements during events
    • Incorporate interactive activities celebrating achievements
employee-recognitionappreciation-eventscommittee-membermanagerhuman-resourcesevent-planning
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Strategies and tactics for creating a comprehensive marketing plan

  • ⛳️ Strategy 1: Conduct a thorough market analysis

    • Identify key demographics and target audience for the events
    • Analyse competitor marketing strategies to identify opportunities and threats
    • Assess current market trends specific to the event industry
    • Gather feedback from past event attendees to understand their preferences
    • Use online tools to measure brand sentiment and awareness
    • Research potential new markets for events
    • Analyse sales data to identify peak and low periods
    • Evaluate the effectiveness of past marketing campaigns
    • Identify emerging marketing channels that could be leveraged
    • Summarise findings in a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a coordinated marketing communications plan

    • Create a master timeline of events to align marketing efforts
    • Define clear messaging and branding guidelines for consistency
    • Identify key marketing channels including social media, print, and digital
    • Develop promotional materials tailored to each event
    • Plan a content calendar to ensure consistent communication
    • Set measurable goals and KPIs for each marketing campaign
    • Segment the target audience for tailored messaging and outreach
    • Partner with influencers relevant to the event industry
    • Coordinate regular meetings with the events team for alignment
    • Use digital marketing tools to schedule and automate outreach

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify potential local business partners with aligned interests
    • Negotiate partnerships for cross-promotion opportunities
    • Host joint events to leverage shared audiences
    • Create co-branded marketing materials with partners
    • Utilise partners' marketing channels for broader reach
    • Establish strong relationships with media outlets
    • Offer sponsorship packages to businesses for events
    • Organise networking sessions to enhance partner relationships
    • Develop joint social media campaigns with partners
    • Evaluate partnership success metrics post-events
marketingpartnershipsmarketing-managerevent-coordinatormarketing-teamevents-team
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Strategies and tactics for enhancing fan engagement for a sports tech federation

  • ⛳️ Strategy 1: Leverage digital platforms

    • Develop a user-friendly mobile app that offers live updates and exclusive content
    • Create interactive polls and quizzes on social media to engage fans
    • Host live Q&A sessions with athletes and tech experts on online platforms
    • Launch a fan forum where enthusiasts can share ideas and suggestions
    • Deploy a chatbot on the website for instant fan interaction and support
    • Utilise augmented reality to create virtual meet-and-greet experiences
    • Regularly update fans with newsletters featuring tech advancements
    • Offer personalised content based on fan preferences and interaction history
    • Promote user-generated content using specific hashtags on social media
    • Implement a rewards program for digital engagement activities

  • ⛳️ Strategy 2: Organise offline events

    • Host tech-driven sports workshops for community engagement
    • Organise fan meet-ups and conventions featuring sports tech demos
    • Collaborate with local schools for tech-focussed sports events
    • Offer behind-the-scenes tours of events and facilities for fans
    • Create pop-up experience zones with virtual reality sports simulations
    • Initiate sports tech hackathons inviting fans to innovate
    • Conduct charity sporting events to bridge community gaps
    • Offer discounts for live events or matches to loyal fans
    • Partner with influential fans to co-organise local events
    • Facilitate autograph sessions with sports personalities

  • ⛳️ Strategy 3: Enhance content strategy

    • Produce a web series documenting the intersection of sports and technology
    • Feature fan stories and harness them in promotional content
    • Highlight athlete-tech collaborations in regular video content
    • Develop tech tutorials related to sports for educational purposes
    • Stream tech-driven sports events on multiple platforms
    • Create a podcast discussing innovations in sports technology
    • Engage fans with a 'Tech Throwback' showcasing sports tech evolution
    • Utilise infographics to present complex tech subjects simply
    • Interview fans for their predictions on new sports tech trends
    • Regularly post behind-the-scenes content from tech labs and events
fan-engagementdigital-platformssocial-media-managerevent-coordinatordigital-engagement-teamcontent-creation-team
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Strategies and tactics for creating a Hotel Food and Beverage Annual Strategic Plan

  • ⛳️ Strategy 1: Enhance customer experience across all outlets

    • Conduct a customer satisfaction survey to gather feedback on current offerings
    • Implement training programs for staff to improve service quality
    • Introduce seasonal menus at restaurants to keep offerings fresh and exciting
    • Develop signature cocktails for bars to attract new patrons
    • Redesign conference space layouts to maximize comfort and efficiency
    • Introduce customised packages for banqueting to cater to diverse client needs
    • Foster partnerships with local vendors for fresh produce and exclusive ingredients
    • Utilise social media to actively engage with customers and promote special events
    • Implement a loyalty program to reward repeat customers
    • Regularly monitor and evaluate customer feedback to identify areas for improvement

  • ⛳️ Strategy 2: Increase revenue through innovative offerings

    • Host themed nights at restaurants and bars to attract niche markets
    • Develop and promote unique catering packages for corporate events
    • Offer early bird booking incentives for conference and banqueting spaces
    • Introduce weekend brunches to draw in a broader audience
    • Utilise underutilised spaces for pop-up events or special occasions
    • Expand outside catering services to include private gatherings and community events
    • Partner with local businesses to host joint events in conference spaces
    • Create curated tasting events to showcase the talents of the culinary team
    • Launch a series of workshops or classes to encourage guest participation
    • Plan seasonal or holiday-specific events to boost foot traffic

  • ⛳️ Strategy 3: Improve operational efficiencies and cost management

    • Conduct a comprehensive audit of current operations and identify inefficiencies
    • Implement an inventory management system to reduce wastage
    • Negotiate better terms with suppliers to lower costs
    • Introduce energy-saving equipment and practices to reduce overheads
    • Streamline staffing schedules to optimise labour costs
    • Utilise data analytics to forecast demand and manage stock levels effectively
    • Set up a cross-training program to increase staff flexibility and coverage
    • Standardise processes across all outlets for consistency and efficiency
    • Monitor financial performance closely to identify trends and adjust strategies
    • Implement a continuous improvement program focused on operational excellence
customer-experiencerevenue-growthoperations-managerevent-plannerculinary-teammarketing-team
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Strategies and tactics for building relationships with the community

  • ⛳️ Strategy 1: Organise community events

    • Host regular meet-and-greet sessions with players at community centres
    • Arrange basketball clinics for local schools hosted by team players
    • Facilitate a community family day with fun activities and games
    • Create an annual charity basketball tournament involving local teams
    • Invite local community leaders to team practices and events
    • Collaborate with local organisations to host themed community nights at games
    • Organise autograph signing sessions and photo opportunities with players
    • Initiate a community open house at the team’s training facility
    • Plan cultural exchange events to celebrate local history and diversity
    • Host a community appreciation night, offering discounted tickets to residents

  • ⛳️ Strategy 2: Implement community outreach programs

    • Set up mentorship programs for youth with players and coaches
    • Launch a basketball scholarship fund for aspiring athletes
    • Partner with schools for educational visits by team members
    • Create a volunteer group consisting of players for local projects
    • Implement a recycling or environmental awareness initiative
    • Host regular health and wellness workshops with team nutritionists
    • Coordinate with hospitals for player visits to children’s wards
    • Provide support for community sports leagues with team resources
    • Establish a community feedback channel to improve engagement
    • Develop a youth ambassador program to inspire involvement in sports

  • ⛳️ Strategy 3: Enhance digital and social media engagement

    • Develop a dedicated section on the team’s website for community news
    • Initiate community-focused social media campaigns highlighting local stories
    • Create behind-the-scenes content showcasing players in community activities
    • Engage with local influencers to share team initiatives
    • Utilise user-generated content by encouraging fans to share their experiences
    • Host online contests and giveaways with community-centric themes
    • Conduct live Q&A sessions with players focusing on interacting with fans
    • Share monthly newsletters updating on team and community engagements
    • Implement polls and surveys to gather community feedback on social media
    • Collaborate with local media to broadcast community-focused team segments
community-engagementsports-teamcommunity-managerevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for developing a Marketing Plan for the Artificial Intelligence Conference 2025

  • ⛳️ Strategy 1: Leverage influential partnerships and sponsorships

    • Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
    • Collaborate with AI-focused organisations for media partnerships and broader conference reach
    • Secure sponsorship deals with leading AI companies to enhance credibility
    • Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
    • Involve high-profile main speakers in the marketing campaigns
    • Utilise sponsorship logos across all promotional materials
    • Create a dedicated webpage listing all sponsors and partners with links to their profiles
    • Produce joint press releases with sponsors and partners to announce the event
    • Highlight partnership benefits and testimonials on social media campaigns
    • Organise pre-event webinars or interviews featuring sponsors and partners

  • ⛳️ Strategy 2: Target AI researchers and academic institutions

    • Compile a list of major universities and academic institutions with strong AI departments
    • Craft and send formal invitation letters to department heads and influential professors
    • Offer special early-bird registration discounts for first 50 researcher sign-ups
    • Promote conference participation via academic journals and newsletters
    • Host an online information session about conference opportunities for researchers
    • Coordinate with universities for potential research paper presentations
    • Facilitate a digital platform for researchers to submit abstracts and papers
    • Engage student ambassadors to promote the conference at their universities
    • Use LinkedIn groups and academic forums to disseminate information
    • Feature accepted research titles on the conference website

  • ⛳️ Strategy 3: Execute a multi-channel digital marketing campaign

    • Develop a visually engaging conference website with registration capabilities
    • Implement a countdown timer and regularly update the website content
    • Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
    • Create a series of email newsletters to update and engage potential attendees
    • Use pay-per-click advertising to reach AI professionals globally
    • Implement search engine optimisation strategies to increase conference visibility
    • Design and distribute digital flyers and banners across AI forums and communities
    • Develop engaging content such as blogs and videos about AI trends and the conference
    • Engage influential AI bloggers and vlogs for endorsements
    • Establish a conference hashtag for social media engagement and tracking
marketing-planai-conferencemarketing-managerevent-coordinatormarketing-teamconference-organizing-team
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Strategies and tactics for becoming a thought leader and ensuring sustainability

  • ⛳️ Strategy 1: Build a strong content platform

    • Conduct research to understand trending topics in women's professional and personal development
    • Develop an editorial calendar that includes blogs, videos, and podcasts
    • Invite industry experts to contribute guest content on the platform
    • Host monthly webinars with thought leaders in the field
    • Create downloadable resources like e-books or templates
    • Leverage social media to share insights and content highlights
    • Collaborate with influencers to co-create content pieces
    • Engage the audience with regular Q&A sessions or live interactions
    • Repurpose content for different formats like infographics or slideshares
    • Collect and analyse audience feedback to refine content strategy

  • ⛳️ Strategy 2: Expand community engagement

    • Create a community forum for discussions and networking
    • Regularly feature success stories from community members
    • Host challenges or contests to encourage active participation
    • Offer mentorship programmes connecting members with industry veterans
    • Set up focus groups to gather insights on community needs and interests
    • Organise virtual or in-person events for networking and learning
    • Develop a rewards system for active community contributors
    • Facilitate peer-to-peer learning opportunities within the community
    • Send personalized newsletters showcasing community achievements
    • Establish partnerships with relevant organisations to expand reach

  • ⛳️ Strategy 3: Develop a sustainable revenue model

    • Identify potential products or services to offer such as courses or workshops
    • Analyse competitor offerings and pricing strategies
    • Establish strategic partnerships with brands aligned to our vision
    • Implement a membership or subscription model for premium content
    • Offer personalised coaching or consulting services
    • Develop a scalable online shop featuring relevant products
    • Explore sponsorship opportunities for events and content
    • Create a donation or crowdfunding initiative to support the mission
    • Leverage affiliate marketing for complementary products
    • Continuously evaluate and refine the revenue model based on performance metrics
thought-leadershipsustainabilitycontent-creatorcommunity-managermarketing-teamevent-planning-team
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How to track your Event Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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