The strategy titled "Utilising Organic Reach for Event Promotion" aims to effectively promote an upcoming event without relying on paid advertising. It emphasizes leveraging social media organically by creating engaging posts, using hashtags, and featuring content related to previous successful events. For example, companies can post event teasers on platforms like Instagram to build excitement. Another key component is forming partnerships with related businesses to extend reach and create joint promotional content, such as co-branded social media posts.
Engaging through community and networking forums is also crucial, where businesses can join groups on platforms like LinkedIn and Facebook to share event announcements and informative content. By actively participating in discussions and hosting exclusive sessions, the strategy aims to attract and engage potential attendees organically.
The strategies
⛳️ Strategy 1: Leverage social media organically
- Create engaging posts about the event that encourage people to share
- Regularly update your firm’s social media profiles with event teasers
- Utilise stories and live sessions on platforms like Facebook and Instagram to create buzz
- Engage with your audience by responding to comments and messages promptly
- Utilise relevant hashtags to increase the event’s visibility
- Share content related to past successful events to build credibility
- Ask influential followers or previous clients to share their thoughts or past experiences
- Create a countdown on your profile leading up to the event day
- Incorporate user-generated content by encouraging shares and posts
- Feature team members or speakers in short video clips related to the event
⛳️ Strategy 2: Partner with related businesses for mutual promotion
- Identify local businesses or partners who might align with the event’s theme
- Reach out to potential partners to discuss cross-promotion opportunities
- Create joint social media posts with partners to tap into new audiences
- Offer a guest speaking opportunity or panel discussion space for partners
- Incorporate partner logos in event-related graphics and content
- Draft co-branded communication to jointly announce the event
- Plan a joint giveaway or contest on social media related to the event
- Request partners to include event information in their communications
- Provide partners with promotional materials and graphics to use
- Organise a joint mini-event or online session before the main event
⛳️ Strategy 3: Engage through community and networking forums
- Join law-related groups on platforms like Facebook and LinkedIn
- Post regularly within the groups about the upcoming event
- Engage with posts and discussions that might be related to the event theme
- Invite group members to partake in the event through direct messaging
- Offer an exclusive Q&A session for group members on the event topic
- Create informative content related to the event to share within forums
- Enlist group administrators’ help to feature the event announcement
- Provide value-added content, such as industry insights or tips
- Host a networking session as part of the event prelude
- Encourage group members to invite others to the event
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
