Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Real Estate

What is Real Estate strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Real Estate strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Real Estate strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Real Estate strategy examples

You'll find below a list of Real Estate tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for implementing Innovative Real Estate Technologies

  • ⛳️ Strategy 1: Incorporate virtual reality tours

    • Research popular virtual reality platforms for real estate
    • Invest in 360-degree cameras for property photography
    • Train staff on using virtual reality technology
    • Create virtual reality tours for high-priority listings
    • Promote VR tours on marketing channels
    • Set up VR kiosks in the office for walk-in clients
    • Collect feedback from users of VR tours
    • Continuously update VR content with new listings
    • Partner with VR technology providers for latest updates
    • Evaluate impact of VR tours on sales conversion rates

  • ⛳️ Strategy 2: Utilise AI for data analysis and decision-making

    • Identify areas in real estate operations needing optimisation
    • Research AI tools tailored for real estate analytics
    • Implement AI software for market trend analysis
    • Train the analytics team on AI and data interpretation
    • Integrate AI with existing customer management systems
    • Use AI to personalise customer interactions and follow-ups
    • Automate client data entry processes with AI
    • Regularly review the outcomes of AI-driven insights
    • Ensure compliance with data protection regulations
    • Track the ROI of AI implementation in business processes

  • ⛳️ Strategy 3: Adopt blockchain for secure and transparent transactions

    • Conduct workshops on blockchain technology for the team
    • Identify blockchain platforms focused on real estate
    • Collaborate with experts for blockchain integration
    • Develop a strategy for using blockchain in property sales
    • Secure partnerships with tech firms providing blockchain solutions
    • Implement blockchain for property deed transactions
    • Train the team on maintaining blockchain secured records
    • Promote the transparency and security benefits to clients
    • Monitor the blockchain system regularly for efficiency
    • Evaluate customer satisfaction post blockchain adoption
real-estate-technologyinnovationreal-estate-agenttechnology-specialistmarketing-teamanalytics-team
Implement these strategies

Strategies and tactics for outreaching to companies interested in GCCs setup

  • ⛳️ Strategy 1: Leverage existing networks

    • Identify current contacts who have affiliations with multinational companies
    • Attend industry-specific networking events and conferences
    • Connect with international chambers of commerce in India
    • Set up meetings with contacts to introduce our services
    • Request referrals from existing clients
    • Develop partnerships with international business consultants
    • Join industry-related LinkedIn and professional groups
    • Host a webinar to showcase expertise in real estate advisory for GCCs
    • Offer free initial consultations to potential partners
    • Maintain regular follow-up with network connections

  • ⛳️ Strategy 2: Utilise targeted digital marketing

    • Create an informative landing page tailored to GCC decision-makers
    • Research and define the target audience and their digital habits
    • Invest in search engine optimisation targeted at GCC-related queries
    • Launch a Google Ads campaign targeting keywords related to GCC setup
    • Create informative blog posts about the benefits of setting up GCCs in India
    • Engage with potential clients on LinkedIn through direct messaging
    • Utilise email marketing to reach decision-makers within target companies
    • Advertise in industry-focused online publications
    • Develop an informative whitepaper about the Indian real estate market for GCCs
    • Use retargeting ads to engage website visitors who didn’t convert

  • ⛳️ Strategy 3: Develop a tailored value proposition

    • Research the common challenges faced by companies setting up GCCs
    • Identify unique strengths and services that solve these challenges
    • Create case studies that highlight previous successful GCC setups
    • Develop a unique selling proposition focusing on cost advantages and market insights
    • Create tailored presentations for different industry sectors
    • Highlight key local market insights in all marketing materials
    • Train sales team on how to effectively communicate our value proposition
    • Offer flexible pricing packages tailored to the needs of GCC setups
    • Highlight customer testimonials that support our expertise
    • Prepare data-driven reports to showcase potential cost savings
global-capability-centresreal-estate-advisoryreal-estate-advisorsales-representativemarketing-teamsales-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

Strategies and tactics for enhancing Developer Compliance and Efficiency

  • ⛳️ Strategy 1: Ensure developer compliance with real estate board regulations

    • Launch the developer compliance portal for real-time registration and monitoring
    • Expand mandatory training programmes for developers on legal standards
    • Increase the number of on-site and surprise inspections
    • Develop and implement an incentive-based compliance rating system
    • Conduct periodic workshops to update developers on regulatory changes
    • Increase collaboration with legal entities to enforce penalties for non-compliance
    • Create informative materials on compliance standards for developers
    • Conduct quarterly compliance audits to ensure adherence
    • Expand the reach of compliance workshops through digital platforms
    • Strengthen internal compliance teams with regular training

  • ⛳️ Strategy 2: Improve internal departmental processes

    • Digitise all document management and approval workflows
    • Enhance staff training in investigative techniques and customer service
    • Develop and implement a standardized compliance checklist
    • Introduce an inter-departmental feedback mechanism to identify and resolve bottlenecks
    • Utilise software tools to track workflow efficiency and identify areas for improvement
    • Monitor and evaluate team performance regularly with KPIs
    • Conduct gap analysis to identify inefficiencies in current workflows
    • Streamline communication between departments with digital platforms
    • Encourage staff suggestions for process improvements through an open forum
    • Develop a recognition programme for staff who propose successful changes

  • ⛳️ Strategy 3: Enhance visibility and communication with developers

    • Implement an SMS and email alert system for compliance updates and deadlines
    • Expand online resources with video tutorials and FAQs
    • Host an annual developer compliance forum for feedback and updates
    • Collaborate regularly with industry associations and financial institutions
    • Develop an active social media presence to share compliance news
    • Create newsletters to update stakeholders on compliance developments
    • Offer online webinars to explain new protocols
    • Increase accessibility to department heads through open office hours
    • Enhance the department's website for easier navigation of compliance info
    • Develop an application for mobile devices to track compliance in real-time
complianceefficiencycompliance-officertraining-coordinatorcompliance-teamit-support-team
Implement these strategies

Strategies and tactics for flipping houses for profit

  • ⛳️ Strategy 1: Research the market

    • Identify target neighbourhoods with high potential for appreciation
    • Analyse recent sales data to understand market trends
    • Consult with local real estate agents for insights
    • Attend open houses to gauge market conditions
    • Evaluate the average time houses stay on the market
    • Research local zoning laws and regulations
    • Review local economic factors impacting property prices
    • Identify potential buyer demographics
    • Check for any planned infrastructure developments
    • Join local real estate investment groups

  • ⛳️ Strategy 2: Acquire suitable properties

    • Set a budget for purchasing houses
    • Secure financing through banks or private lenders
    • Attend real estate auctions
    • Look for distressed properties that need renovation
    • Network with wholesalers and real estate agents
    • Use online real estate platforms to find deals
    • Conduct thorough property inspections before buying
    • Evaluate the potential ROI for each property
    • Negotiate purchase prices with sellers
    • Prepare and submit purchase offers quickly

  • ⛳️ Strategy 3: Renovate effectively

    • Create a detailed renovation plan and budget
    • Hire reliable contractors through referrals
    • Secure necessary permits for renovation
    • Focus on high-impact areas like kitchens and bathrooms
    • Update outdated electrical and plumbing systems
    • Enhance curb appeal with landscaping and exterior improvements
    • Use cost-effective and durable materials
    • Regularly monitor the renovation progress
    • Solve any issues promptly during renovation
    • Stage the property to attract potential buyers
real-estaterenovationreal-estate-agentcontractoracquisition-teamrenovation-team
Implement these strategies

Strategies and tactics for transforming the real estate office into the largest exchange and partnership centre

  • ⛳️ Strategy 1: Strengthen local partnerships

    • Identify key local real estate players and initiate partnership discussions
    • Develop a partnership value proposition that highlights mutual benefits
    • Create joint promotional events with local businesses and developers
    • Organise quarterly networking events for local real estate professionals
    • Offer partnership incentives like shared listings or referral bonuses
    • Create a digital platform for easy collaboration and partnerships
    • Regularly review partnership success and look for improvement opportunities
    • Educate the team on relationship building with current and potential partners
    • Utilise social media to announce new partnerships and collaborative opportunities
    • Monitor partnership activities and adjust strategies based on performance data

  • ⛳️ Strategy 2: Expand digital presence and capabilities

    • Enhance the company's website to include a partner and exchange portal
    • Invest in SEO and SEM campaigns to increase online visibility
    • Launch a mobile app to facilitate easier access for partners
    • Integrate AI tools to better match buyers and partners to properties
    • Conduct webinars and online workshops on real estate exchange processes
    • Regularly update digital content with market insights and news
    • Develop virtual reality tours for properties to attract remote partners
    • Implement an online booking system for consultations and property viewings
    • Analyse website traffic and user behaviour to optimise the digital platform
    • Create a content calendar for consistent engagement with online audiences

  • ⛳️ Strategy 3: Diversify service offerings

    • Conduct market research to identify potential new services
    • Develop a comprehensive business plan for new service offerings
    • Offer property management services to enhance partnerships
    • Introduce a training program for aspiring real estate professionals
    • Expand into commercial and industrial real estate segments
    • Implement a customer feedback system for service improvements
    • Promote expanded services through targeted marketing campaigns
    • Hire or train staff with the skills needed for new service areas
    • Establish a dedicated team to manage service diversification
    • Continuously monitor market trends and adjust services accordingly
collaborationinnovationpartnership-managerdigital-strategistmarketingdevelopment
Implement these strategies

Strategies and tactics for positioning Walia Group as a Top Business Leader in East Africa

  • ⛳️ Strategy 1: Enhance operational efficiency in steel manufacturing

    • Invest in advanced and energy-efficient manufacturing technology
    • Implement lean manufacturing processes to reduce waste
    • Train staff on new technologies and operational best practices
    • Regularly maintain and upgrade facilities to ensure optimal performance
    • Establish a robust supply chain for raw material sourcing
    • Develop key performance indicators for manufacturing output
    • Monitor quality assurance at every stage of production
    • Increase production capacity to meet growing demand
    • Create partnerships with local suppliers to improve resource allocation
    • Implement a recycling program to minimise material waste

  • ⛳️ Strategy 2: Diversify and grow real estate and hospitality businesses

    • Conduct market research to identify emerging real estate trends
    • Develop strategic partnerships with local and international investors
    • Invest in sustainable building practices and green technologies
    • Expand property offerings in high-demand areas
    • Promote tourism through innovative hospitality services
    • Enhance guest experience with personalised services and offerings
    • Leverage technology for online booking and customer engagement
    • Implement customer feedback systems for continuous improvement
    • Create loyalty programs to encourage repeat business
    • Explore franchising opportunities to expand hospitality reach

  • ⛳️ Strategy 3: Expand coffee export operations in regional markets

    • Conduct market analysis to identify target export markets
    • Strengthen relationships with local coffee farmers and cooperatives
    • Ensure high quality standards throughout the supply chain
    • Develop a strong brand presence in international markets
    • Leverage digital marketing strategies to reach global consumers
    • Participate in international trade shows and expos
    • Establish compliance with international trade regulations
    • Utilize green packaging solutions to appeal to eco-conscious consumers
    • Explore direct-to-consumer sales channels online
    • Build a network of distributors in target countries
operational-efficiencymarket-diversificationsupply-chain-managerreal-estate-developermanufacturing-teammarketing-team
Implement these strategies

Strategies and tactics for creating a Real Estate One Year Goal Plan

  • ⛳️ Strategy 1: Conduct market research

    • Identify key areas of interest for real estate investment
    • Analyse past market trends and current economic indicators
    • Assess supply and demand dynamics in target areas
    • Evaluate potential risks associated with investing in specific locations
    • Research target demographic for property marketing
    • Attend real estate seminars and networking events
    • Consult with real estate experts for insights and advice
    • Determine seasonality impacts on the real estate market
    • Utilise online tools and databases for market data gathering
    • Regularly update market knowledge to adapt to changes

  • ⛳️ Strategy 2: Set specific and measurable goals

    • Define clear short-term and long-term real estate objectives
    • Set a target number of properties to acquire or sell
    • Determine a specific budget for investments and stays within it
    • Set a timeline for the acquisition or sale process
    • Identify key performance indicators to track progress
    • Establish a contingency plan for market fluctuations
    • Align personal and professional goals with real estate objectives
    • Break down larger goals into smaller, measurable tasks
    • Review and adjust goals quarterly based on market conditions
    • Celebrate the achievement of milestones to maintain motivation

  • ⛳️ Strategy 3: Build a strong support network

    • Create partnerships with real estate agents and brokers
    • Collaborate with mortgage advisors for financing options
    • Develop relationships with contractors for property improvements
    • Network with other real estate investors for shared insights
    • Engage with local community members for neighbourhood insights
    • Join real estate investment groups and forums
    • Hire a mentor to provide guidance and advice
    • Establish a relationship with a real estate attorney for legal matters
    • Use social media to connect with industry professionals
    • Maintain regular communication with support network members
market-researchgoal-settingreal-estate-investormarket-analystinvestment-teamresearch-team
Implement these strategies

Strategies and tactics for enhancing real estate agency performance

  • ⛳️ Strategy 1: Develop a strong online presence

    • Create a professional and user-friendly website
    • Optimise the website for search engines (SEO) to improve visibility
    • Develop content marketing strategies, including blogs and videos, to engage potential clients
    • Utilise social media platforms to reach and interact with a wider audience
    • Encourage satisfied clients to leave positive reviews online
    • Implement online chat tools to provide immediate assistance to website visitors
    • Regularly update online listings to keep them accurate and current
    • Utilise digital advertising, such as Google Ads, to reach targeted demographics
    • Analyse web traffic data to improve marketing strategies
    • Facilitate virtual tours and walkthroughs of properties on the website

  • ⛳️ Strategy 2: Enhance client relationships and networking

    • Implement a customer relationship management (CRM) system for better client tracking
    • Organise regular networking events for potential clients and business partners
    • Send personalised follow-up messages to clients after viewings
    • Create a referral programme to incentivise word-of-mouth marketing
    • Actively engage in local community events and sponsorships
    • Arrange regular team training on customer service skills
    • Regularly ask for and act on client feedback to improve services
    • Build partnerships with local businesses for cross-promotions
    • Publish a monthly newsletter with updates and market insights
    • Host webinars or seminars on real estate trends and tips for clients

  • ⛳️ Strategy 3: Streamline operations and improve productivity

    • Adopt project management tools to organise team tasks
    • Conduct weekly meetings to discuss goals, challenges, and client feedback
    • Implement a standardised onboarding process for new clients
    • Automate administrative tasks such as scheduling and reminders
    • Continuously update team with latest real estate market trends and regulations
    • Encourage continuous learning through workshops and real estate courses
    • Develop a system for regular performance reviews and feedback
    • Facilitate open communication within the team to address concerns promptly
    • Set shared team goals with clear metrics to evaluate success
    • Review and optimise commission structures to motivate the team
online-presenceclient-relationshipsdigital-marketerreal-estate-agentmarketing-teamclient-relations-team
Implement these strategies

Strategies and tactics for growing a small real estate agency in Dubai

  • ⛳️ Strategy 1: Enhance online presence

    • Create and maintain a professional website showcasing properties and services
    • Utilise social media platforms to showcase listings and engage with potential clients
    • Implement SEO tactics to increase website visibility in search engines
    • Produce engaging blog content about Dubai real estate trends and market insights
    • Leverage Google Ads and Facebook Ads to target local and international buyers
    • Utilise professional photography and virtual tours to enhance property listings online
    • Harness client testimonials to build trust and credibility online
    • Participate in online real estate forums and groups to expand network
    • Regularly update online listings with new properties and market information
    • Monitor and analyse online traffic and engagement to continually refine approach

  • ⛳️ Strategy 2: Expand networking and partnerships

    • Join local real estate groups and attend networking events in Dubai
    • Collaborate with other real estate agencies for cross-promotion opportunities
    • Build relationships with local developers to gain exclusive listings
    • Partner with relocation services to provide property solutions to new residents
    • Engage with property management services for joint ventures
    • Organise monthly meet-ups with local clients and investors to discuss market opportunities
    • Sponsor or participate in real estate expos in Dubai
    • Develop a referral program to incentivise satisfied clients to promote the agency
    • Build strategic alliances with financial institutions to support client financing
    • Create a database of local businesses and industries to target potential corporate clients

  • ⛳️ Strategy 3: Enhance agent productivity and skillset

    • Conduct regular training sessions on sales techniques and customer service
    • Encourage agents to take courses on negotiation and closing deals
    • Implement a mentorship program pairing experienced agents with newer team members
    • Utilise CRM software to manage client interactions and follow-up efficiently
    • Set clear sales targets and regularly review agent performance
    • Encourage agents to specialise in specific areas or property types
    • Organise team-building activities to strengthen collaboration among agents
    • Implement a rewards system for achieving sales targets and providing exceptional service
    • Encourage agents to stay informed about Dubai’s real estate regulations and market trends
    • Schedule regular feedback sessions to discuss challenges and celebrate successes
online-presencenetworkingdeveloperreal-estate-agentsales-teammarketing-team
Implement these strategies

How to track your Real Estate strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability