The strategy focuses on promoting neurology consultation services at Balasore Medical Hall. By leveraging digital marketing channels, the strategy seeks to boost Dr. Ranjan Kumar Mohanty’s visibility online. For example, creating a dedicated webpage and running a Google Ads campaign can effectively spread the word. Engaging with local community groups online and offline helps reach a broader audience. This includes hosting free health seminars and partnering with local schools for awareness programs.
Providing an exceptional patient experience is crucial. By training reception staff and ensuring a welcoming consultation area, patients feel valued and informed. Implementing a feedback system and introducing loyalty programs demonstrate a commitment to patient care.
The strategies
⛳️ Strategy 1: Leverage digital marketing channels
- Create a dedicated webpage detailing Dr. Mohanty’s qualifications and consultation schedule
- Use social media platforms to regularly post about upcoming consultation dates
- Engage with local community groups online to spread the word
- Design digital flyers and distribute them via local healthcare forums and websites
- Encourage satisfied patients to leave reviews on Google and healthcare websites
- Launch a Google Ads campaign targeting search terms related to neurology in Balasore
- Send out monthly email newsletters to existing patients with consultation reminders
- Collaborate with local health influencers to promote the service
- Share educational content related to neurology to build credibility and engage audience
- Offer online appointment booking for convenience
⛳️ Strategy 2: Engage with local community
- Organise free health seminars in local community centres to raise awareness about neurological conditions
- Distribute printed flyers and posters in local markets and public places
- Partner with local schools and colleges for health awareness programs
- Collaborate with local general practitioners for referral programs
- Sponsor local events and sports activities to increase visibility
- Set up a booth at local community events to answer health-related queries
- Offer special discounts for first-time consultations to attract new patients
- Network with pharmacists to share information about neurology services on offer
- Initiate word-of-mouth campaigns by incentivising existing patients for referrals
- Engage with local health committees for community-focused health discussions
⛳️ Strategy 3: Provide exceptional patient experience
- Ensure the consultation area is welcoming and informative
- Implement a feedback system to gather patient insights for improvement
- Provide complimentary educational materials on neurology
- Train reception staff to provide detailed and friendly assistance
- Offer flexible consultation hours to accommodate more patients
- Follow up with patients post-consultation for continued care
- Introduce a loyalty program for repeat patients
- Utilize patient management software to streamline consultations
- Ensure communication through SMS and email for appointment reminders
- Regularly update patients on neurology-related health tips and news
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
