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7 OKR examples for Saas Development

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What are Saas Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Saas Development to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Saas Development OKRs examples

You'll find below a list of Objectives and Key Results templates for Saas Development. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance SaaS product development in our Tribe team

  • ObjectiveEnhance SaaS product development in our Tribe team
  • KRReduce client-reported bugs by 15%
  • TaskIncrease staff training on bug prevention and detection
  • TaskReview current client bug reporting system for improvements
  • TaskImprove software testing methods before releasing
  • KRIncrease new feature releases by 20%
  • TaskPrioritize features based on user demand and feasibility
  • TaskImplement more efficient project management strategies
  • TaskBoost development team's productivity through trainings
  • KRImprove customer retention rate by 10%
  • TaskEnhance customer service training for staff
  • TaskImprove response times to customer inquiries
  • TaskImplement a loyalty program rewarding regular customers

OKRs to develop a cloud-based SAAS loyalty product

  • ObjectiveDevelop a cloud-based SAAS loyalty product
  • KRComplete backend development process meeting 95% of the defined specifications
  • TaskDevelop and test backend according to specifications
  • TaskFinalize defined specifications for backend development process
  • TaskConduct reviews and adjust code to meet 95% specification accuracy
  • KRSuccessfully launch a beta version with less than 3% defects reported
  • TaskPrioritize and swiftly address reported defects
  • TaskDevelop comprehensive testing procedures for beta version
  • TaskProvide effective channels for reporting software defects
  • KRFinalize system specifications and required features by interviewing 20 potential users
  • TaskIdentify and contact 20 potential system users for interviews
  • TaskConduct interviews to finalize system specifications
  • TaskFinalize required features based on user feedback

OKRs to develop an efficient IT Audit SaaS system

  • ObjectiveDevelop an efficient IT Audit SaaS system
  • KRImplement core functionality with a minimum of 95% uptime by end of period
  • TaskDevelop robust core functionality with fail-safe mechanisms
  • TaskImplement rigorous system testing and debugging
  • TaskSet up reliable 24/7 system monitoring
  • KRMaintain a customer satisfaction score of at least 80%
  • TaskRespond promptly to all customer inquiries and complaints
  • TaskSolicit customer feedback to identify potential improvements
  • TaskRegularly inspect products/services for quality assurance
  • KRAcquire 100 early adopter clients to actively use our platform
  • TaskOrganize product demonstration webinars for interested users
  • TaskOffer exclusive benefits for early adopter commitments
  • TaskDevelop a targeted marketing campaign for potential early adopters

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • KRAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • KRDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • KRObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to accelerate user growth for SaaS product

  • ObjectiveAccelerate user growth for SaaS product
  • KRGrow active user base by 20%
  • TaskEnhance product features based on user feedback
  • TaskImprove user experience to increase retention rates
  • TaskImplement targeted marketing campaigns to attract new users
  • KRIncrease monthly recurring revenue by 25%
  • TaskImplement a customer referral program
  • TaskDevelop upselling strategies for existing customers
  • TaskImprove product or service pricing strategies
  • KRDecrease user churn rate by 15%
  • TaskImplement a user feedback system to identify common issues
  • TaskEnhance product features based on user preferences
  • TaskDevelop a personalized customer engagement strategy

OKRs to boost SaaS product activation rates

  • ObjectiveBoost SaaS product activation rates
  • KRReduce time to activation by 30% through user journey optimization
  • TaskSimplify onboarding process with clear, step-by-step instructions
  • TaskImprove user interface for easy and quick navigation
  • TaskEliminate non-essential steps in the user journey
  • KREnsure 90% of all trials convert to full activations
  • TaskAdminister follow-up emails post-trial period
  • TaskImplement user-friendly tutorials for trial products
  • TaskEnhance customer service for trial users
  • KRAchieve a 15% increase in new user activations
  • TaskStreamline the user onboarding process
  • TaskOffer incentives for new user sign-ups
  • TaskDevelop and implement a comprehensive marketing strategy

OKRs to elevate the NPS score in B2B SaaS by 5%

  • ObjectiveElevate the NPS score in B2B SaaS by 5%
  • KRReduce customer support resolution time by 20%
  • TaskTrain customer service agents regularly for efficiency
  • TaskAutomate repetitive customer inquiries using AI
  • TaskImplement live chat for instant customer inquiries resolution
  • KRImprove product feature satisfaction by 10% through software enhancements
  • TaskImplement software enhancements addressing customer issues
  • TaskEvaluate satisfaction improvement post-enhancements
  • TaskIdentify areas requiring improvements from customer feedback
  • KRIncrease the rate of customer feedback collection by 15%
  • TaskTrain staff on effective customer feedback solicitation
  • TaskOffer incentives for customers leaving feedback
  • TaskImplement a customer feedback system after each purchase

How to write your own Saas Development OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Saas Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Saas Development OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Saas Development OKR templates

We have more templates to help you draft your team goals and OKRs.

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