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10 OKR examples for Service Design Team

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What are Service Design Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Design Team. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Service Design Team OKRs examples

You will find in the next section many different Service Design Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to develop comprehensive KPIs for service design enhancement

  • ObjectiveDevelop comprehensive KPIs for service design enhancement
  • KRIdentify and categorize 15 potential KPIs critical to service design by next month
  • TaskCategorize selected KPIs based on importance
  • TaskAnalyze and select the top 15 KPIs
  • TaskConduct research on potential service design KPIs
  • KRMeasure and achieve 25% improvement in service design efficiency using new KPIs
  • TaskIdentify new KPIs relevant to service design efficiency
  • TaskTrain staff in measuring and improving these new KPIs
  • TaskImplement changes, monitor progress and adjust as necessary
  • KRImplement at least 10 newly defined KPIs in ongoing service design projects
  • TaskMonitor and adjust KPIs based on project outcomes
  • TaskIdentify 10 key performance indicators for service design projects
  • TaskIncorporate the defined KPIs into ongoing projects

OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • KRIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • KRTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • KRCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

OKRs to streamline service requests via self-service platform

  • ObjectiveStreamline service requests via self-service platform
  • KRDecrease manual service requests by 70% through successful self-service implementation
  • TaskDevelop comprehensive, user-friendly online self-service tools
  • TaskTrain customers to utilize self-service effectively
  • TaskMonitor and improve self-service system constantly
  • KRTrain 80% of clients on the new self-service request system within 30 days
  • TaskSchedule and conduct training sessions for clients
  • TaskTrack and follow up with untrained clients
  • TaskDevelop a comprehensive training plan for the new system
  • KRImplement a user-friendly self-service portal with all service request features by 60 days
  • TaskDesign layout and structure for self-service portal
  • TaskDevelop portal with all service request features
  • TaskTest portal usability and implement improvements

OKRs to boost IDV completion success for business clientele

  • ObjectiveBoost IDV completion success for business clientele
  • KRAchieve a 20% increase in successful IDV attempts by end of next quarter
  • KRImprove user experience leading to a 25% increase in client satisfaction survey scores
  • TaskEnhance customer service response times and quality
  • TaskInitiate regular customer feedback loops for continuous improvement
  • TaskRevamp website layout for easy navigation and quick access
  • KRReduce by 15% the errors in the IDV process in the next quarter
  • TaskImplement targeted training to address identified issues
  • TaskReview and analyze errors in current IDV process
  • TaskMonitor and adjust the IDV process regularly

OKRs to boost engagement among existing customers by 20%

  • ObjectiveBoost engagement among existing customers by 20%
  • KRIncrease average session duration by 10% through user experience personalisation
  • TaskDevelop interactive elements to engage users longer
  • TaskEnhance site navigation for easier usability
  • TaskImplement AI-based content personalization on the website
  • KRCut customer churn rate by 5% by enhancing customer service response
  • TaskTrain agents in problem-solving and communication
  • TaskIncrease availability hours of customer service
  • TaskImplement customer feedback system for service improvements
  • KRImplement 15% more frequently updated, engaging content on the platform
  • TaskDevelop a weekly content update schedule
  • TaskTrain team on producing interactive content
  • TaskIdentify popular topics for fresh, engaging content creation

OKRs to to enhance customer satisfaction, effort score, and net promoter score

  • ObjectiveTo enhance customer satisfaction, effort score, and net promoter score
  • KRIncrease net promoter score by 8% via effective customer feedback mechanisms
  • TaskDevelop a robust system for addressing complaints
  • TaskTrain staff in effective customer service techniques
  • TaskImplement regular customer satisfaction surveys
  • KRBoost customer satisfaction index by 10% through improved service quality
  • TaskImplement comprehensive staff training to improve customer service skills
  • TaskMonitor and fix identified service quality issues in a timely manner
  • TaskDevelop a robust customer feedback system to identify service quality issues
  • KRReduce customer effort score by 15% by simplifying user journeys
  • TaskStreamline user interface for simplicity and comfort
  • TaskIdentify complex steps in current user journeys
  • TaskImplement effective user feedback mechanisms

OKRs to enhance overall user experience on our platform

  • ObjectiveEnhance overall user experience on our platform
  • KRDecrease user complaint rate by 10%
  • TaskEnhance user interface for easier navigation
  • TaskImplement proactive customer service training
  • TaskImprove product quality testing processes
  • KRImprove user satisfaction score by 20%
  • TaskImplement regular customer feedback and survey sessions
  • TaskOffer prompt and effective customer support service
  • TaskEnhance product features based on user suggestions
  • KRIncrease average session duration by 15%
  • TaskProduce engaging, high-quality content
  • TaskImplement effective CTAs on pages
  • TaskImprove site speed for enhanced user experience

OKRs to boost trial and subscription activations for TTC audience

  • ObjectiveBoost trial and subscription activations for TTC audience
  • KREnhance conversion rate from trials to subscriptions by 15% with improved user experience
  • TaskImprove user interface and navigational ease
  • TaskStreamline checkout process for trial to subscription conversion
  • TaskTailor promotional offers to trial users
  • KRIncrease trial signups by 25% through targeted marketing strategies
  • TaskEnhance visibility of trial signups in all marketing channels
  • TaskIdentify target audience's interests and common behavior patterns
  • TaskDevelop personalized marketing materials based on audience analysis
  • KRReduce churn rate of TTC subscribers by 10% by optimizing customer service response
  • TaskEnhance customer feedback channels to optimize service
  • TaskDevelop quicker, more efficient response protocols
  • TaskImplement comprehensive customer service training for employees

OKRs to enhance customer satisfaction in car rental booking process

  • ObjectiveEnhance customer satisfaction in car rental booking process
  • KRImplement user-friendly interface increasing customer engagement by 35%
  • TaskConduct user testing to understand interface improvement needs
  • TaskCollaborate with design team to create responsive layout
  • TaskMonitor analytics to track increased customer engagement
  • KRReduce booking errors and cancellation by 30%
  • TaskProvide training for staff on efficient booking management
  • TaskImplement a double-check system before finalizing bookings
  • TaskIntroduce customer verification steps to reduce errors
  • KRIncrease customer service response time by 40%
  • TaskImplement comprehensive training for customer service representatives
  • TaskHire more customer service representatives
  • TaskInvest in efficient customer service software

OKRs to enhance platform performance through strategic commercial projects

  • ObjectiveEnhance platform performance through strategic commercial projects
  • KRIncrease platform user engagement rate by 25%
  • TaskEnhance user experience with personalized content
  • TaskDevelop and implement new, interactive features to the platform
  • TaskOrganize regular virtual events for user engagement
  • KRAdd 3 new significant revenue-driving features
  • TaskDevelop a business case for each proposed feature
  • TaskImplement, test, and launch the new features
  • TaskIdentify prospective features based on customer feedback and market trends
  • KRAchieve a 15% reduction in overall platform churn rate
  • TaskDevelop a comprehensive customer retention strategy
  • TaskImplement customer satisfaction surveys to identify areas for improvement
  • TaskEnhance customer service training protocols

How to write your own Service Design Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Service Design Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Service Design Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Service Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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