Use Tability to generate OKRs and initiatives in seconds.
tability.ioWhat are Service Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Design. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Service Design OKRs examples
We've added many examples of Service Design Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to develop comprehensive KPIs for service design enhancement
ObjectiveDevelop comprehensive KPIs for service design enhancement
KRIdentify and categorize 15 potential KPIs critical to service design by next month
Categorize selected KPIs based on importance- Analyze and select the top 15 KPIs
- Conduct research on potential service design KPIs
- KRMeasure and achieve 25% improvement in service design efficiency using new KPIs
- Identify new KPIs relevant to service design efficiency
- Train staff in measuring and improving these new KPIs
- Implement changes, monitor progress and adjust as necessary
- KRImplement at least 10 newly defined KPIs in ongoing service design projects
- Monitor and adjust KPIs based on project outcomes
- Identify 10 key performance indicators for service design projects
- Incorporate the defined KPIs into ongoing projects
OKRs to develop relevant KPI examples for service designers in businesses
- ObjectiveDevelop relevant KPI examples for service designers in businesses
- KRIdentify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- KRTest three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- KRCreate a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
OKRs to streamline service requests via self-service platform
- ObjectiveStreamline service requests via self-service platform
- KRDecrease manual service requests by 70% through successful self-service implementation
- Develop comprehensive, user-friendly online self-service tools
- Train customers to utilize self-service effectively
- Monitor and improve self-service system constantly
- KRTrain 80% of clients on the new self-service request system within 30 days
- Schedule and conduct training sessions for clients
- Track and follow up with untrained clients
- Develop a comprehensive training plan for the new system
- KRImplement a user-friendly self-service portal with all service request features by 60 days
- Design layout and structure for self-service portal
- Develop portal with all service request features
- Test portal usability and implement improvements
OKRs to to enhance customer satisfaction, effort score, and net promoter score
- ObjectiveTo enhance customer satisfaction, effort score, and net promoter score
- KRIncrease net promoter score by 8% via effective customer feedback mechanisms
- Develop a robust system for addressing complaints
- Train staff in effective customer service techniques
- Implement regular customer satisfaction surveys
- KRBoost customer satisfaction index by 10% through improved service quality
- Implement comprehensive staff training to improve customer service skills
- Monitor and fix identified service quality issues in a timely manner
- Develop a robust customer feedback system to identify service quality issues
- KRReduce customer effort score by 15% by simplifying user journeys
- Streamline user interface for simplicity and comfort
- Identify complex steps in current user journeys
- Implement effective user feedback mechanisms
OKRs to boost IDV completion success for business clientele
- ObjectiveBoost IDV completion success for business clientele
- KRAchieve a 20% increase in successful IDV attempts by end of next quarter
- KRImprove user experience leading to a 25% increase in client satisfaction survey scores
- Enhance customer service response times and quality
- Initiate regular customer feedback loops for continuous improvement
- Revamp website layout for easy navigation and quick access
- KRReduce by 15% the errors in the IDV process in the next quarter
- Implement targeted training to address identified issues
- Review and analyze errors in current IDV process
- Monitor and adjust the IDV process regularly
OKRs to boost engagement among existing customers by 20%
- ObjectiveBoost engagement among existing customers by 20%
- KRIncrease average session duration by 10% through user experience personalisation
- Develop interactive elements to engage users longer
- Enhance site navigation for easier usability
- Implement AI-based content personalization on the website
- KRCut customer churn rate by 5% by enhancing customer service response
- Train agents in problem-solving and communication
- Increase availability hours of customer service
- Implement customer feedback system for service improvements
- KRImplement 15% more frequently updated, engaging content on the platform
- Develop a weekly content update schedule
- Train team on producing interactive content
- Identify popular topics for fresh, engaging content creation
OKRs to boost trial and subscription activations for TTC audience
- ObjectiveBoost trial and subscription activations for TTC audience
- KREnhance conversion rate from trials to subscriptions by 15% with improved user experience
- Improve user interface and navigational ease
- Streamline checkout process for trial to subscription conversion
- Tailor promotional offers to trial users
- KRIncrease trial signups by 25% through targeted marketing strategies
- Enhance visibility of trial signups in all marketing channels
- Identify target audience's interests and common behavior patterns
- Develop personalized marketing materials based on audience analysis
- KRReduce churn rate of TTC subscribers by 10% by optimizing customer service response
- Enhance customer feedback channels to optimize service
- Develop quicker, more efficient response protocols
- Implement comprehensive customer service training for employees
OKRs to enhance overall user experience on our platform
- ObjectiveEnhance overall user experience on our platform
- KRDecrease user complaint rate by 10%
- Enhance user interface for easier navigation
- Implement proactive customer service training
- Improve product quality testing processes
- KRImprove user satisfaction score by 20%
- Implement regular customer feedback and survey sessions
- Offer prompt and effective customer support service
- Enhance product features based on user suggestions
- KRIncrease average session duration by 15%
- Produce engaging, high-quality content
- Implement effective CTAs on pages
- Improve site speed for enhanced user experience
OKRs to establish distinct service processes for every client
- ObjectiveEstablish distinct service processes for every client
- KRImplement client-specific service processes for 50% of clients in portfolio
- Identify 50% of clients needing specific service processes
- Train the team to implement these custom service processes
- Develop customized service processes for these identified clients
- KRTrack success of individualized processes with 85% client satisfaction reported
- Implement a client feedback survey after each completed process
- Making necessary adjustments based on feedback results
- Analyze data to identify areas of dissatisfaction
- KRDevelop bespoke service process templates for 70% of clients by the quarter-end
- Implement these templates within client workflows
- Design custom service process templates
- Identify 70% of clients needing bespoke service processes
OKRs to establish leadership in impactful digital product delivery
- ObjectiveEstablish leadership in impactful digital product delivery
- KRIncrease user engagement metrics by 20% across all digital products
- Develop and implement compelling content to attract users
- Launch promotional campaigns to drive user engagement
- Enhance interactivity features and UX across platforms
- KREnsure customer satisfaction rate surpasses 80% via enhanced digital experiences
- Provide quick and effective online customer service
- Implement user-friendly interfaces in digital platforms
- Offer personalized digital experiences based on customer preferences
- KRLaunch 3 new innovative features improving product performance by 15%
- Identify areas in current product requiring performance enhancements
- Develop three innovative features targeting identified areas
- Test and integrate these features into the existing product
How to write your own Service Design OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Service Design OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Service Design OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Service Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to strengthen strategic alignment across all business units
- OKRs to reduce the number of UX issues found in production
- OKRs to enhance outreach with effective marketing strategies and brand visibility
- OKRs to enhance usability and efficiency of the internal development platform
- OKRs to streamline Sign in and Registration process on eCommerce Website
- OKRs to achieve targeted design goals next quarter