Get Tability: OKRs that don't suck | Learn more →

10 OKR examples for Customer Service

Write perfect OKRs with Tability AI – try it free with 5k credits

Use Tability to generate OKRs and initiatives in seconds.

tability.io

What are Customer Service OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Service to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Customer Service OKRs examples

You will find in the next section many different Customer Service Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance and optimize the customer service experience

  • ObjectiveEnhance and optimize the customer service experience
  • KRReduce customer complaints by 15% addressing recurrent issues
  • TaskImprove customer service training focusing on problem areas
  • TaskAnalyze customer feedback to identify frequent complaints
  • TaskImplement solutions to fix identified recurrent issues
  • KRIncrease customer satisfaction scores by 20% through improved response times
  • TaskHire additional customer service representatives
  • TaskIncorporate technological solutions to speed up responses
  • TaskImplement a better customer service training program
  • KRImplement training to improve the customer service team's product knowledge by 100%
  • TaskDevelop comprehensive product training sessions
  • TaskImplement product training and track progress
  • TaskIdentify areas for product knowledge improvement within the team

OKRs to minimize customer churn for Customer Service Team

  • ObjectiveMinimize customer churn for Customer Service Team
  • KRElevate product usage frequency by 15% among current customers
  • TaskLaunch a customer engagement campaign promoting frequent usage
  • TaskImprove product features based on customer feedback
  • TaskOffer incentives for increased product utilization
  • KRAchieve a 20% reduction in monthly customer churn rate
  • TaskOffer loyalty incentives to encourage long-term commitment
  • TaskInitiate feedback surveys to address customer concerns
  • TaskImplement customer service training to improve customer relations
  • KRIncrease customer satisfaction ratings by 30%
  • TaskDevelop a responsive system for handling customer complaints
  • TaskProvide extensive training to improve customer service skills
  • TaskImplement customer feedback surveys after product/service usage

OKRs to enhance customer service and satisfaction in schools

  • ObjectiveEnhance customer service and satisfaction in schools
  • KRTrain 95% of customer service staff in conflict resolution and empathy
  • TaskOrganize comprehensive empathy and resolution workshops
  • TaskIdentify customer service staff lacking conflict resolution training
  • TaskImplement and track individual staff's training progress
  • KRIncrease positive feedback on customer service by 30%
  • TaskEncourage customer reviews with incentives
  • TaskImplement regular customer service training sessions
  • TaskEstablish consistent high-quality service standards
  • KRDecrease average response time to queries by 25%
  • TaskTrain staff on efficient customer service strategies
  • TaskAutomate response to frequently asked questions
  • TaskImplement a system for prioritizing urgent queries

OKRs to enhance customer service experience for VIP clients

  • ObjectiveEnhance customer service experience for VIP clients
  • KRRaise resolution rate of VIP customer concerns on first contact to 85%
  • TaskStreamline response protocol for VIP inquiries
  • TaskImplement VIP-specific customer service training
  • TaskImprove tracking system for initial VIP complaints
  • KRAchieve a 95% satisfaction rate from VIP customer service surveys
  • TaskImplement personalized service for all VIP customers
  • TaskConduct frequent analysis of customer feedback
  • TaskRegularly train staff on customer satisfaction strategies
  • KRReduce response time for VIP customer inquiries to 2 hours or less
  • TaskAssign dedicated staff for VIP customer issues
  • TaskPrioritize and sort VIP customer inquiries
  • TaskImplement an efficient ticketing system

OKRs to enhance efficiency and effectiveness of customer service

  • ObjectiveEnhance efficiency and effectiveness of customer service
  • KRReduce average customer complaint resolution time by 20%
  • TaskImplement a standardized complaint resolution protocol
  • TaskRegularly monitor and analyze resolution times
  • TaskTrain staff in effective complaint resolution
  • KRDeliver a comprehensive training program to 100% of customer service reps
  • TaskMonitor and evaluate the effectiveness of the training program
  • TaskOrganize training sessions for all customer service representatives
  • TaskDevelop a detailed curriculum covering all aspects of customer service
  • KRIncrease positive customer feedback received by 25%
  • TaskImprove customer support response times
  • TaskImplement customer satisfaction surveys after each purchase
  • TaskOffer special incentives for feedback

OKRs to enhance the service quality for customer satisfaction

  • ObjectiveEnhance the service quality for customer satisfaction
  • KRAchieve 98% on-time service delivery rate
  • TaskImplement efficient route planning and schedule system for deliveries
  • TaskUpgrade tracking and reporting mechanisms for more accuracy
  • TaskImprove staff training on time management and customer service
  • KRIncrease service usage by 20%
  • TaskOffer promotions or discounts encouraging more frequent usage
  • TaskEnhance service features to improve customer satisfaction and retention
  • TaskImplement targeted marketing campaigns to reach more potential customers
  • KRReduce customer complaints by 30%
  • TaskRegularly train staff in customer satisfaction strategies
  • TaskImplement and strictly follow customer service quality standards
  • TaskInspect complaint feedback and make required improvements

OKRs to enhance Product Service Management Efficiency

  • ObjectiveEnhance Product Service Management Efficiency
  • KRIncrease product service team training sessions by 50%
  • TaskSchedule additional training sessions accordingly
  • TaskIdentify current number of weekly training sessions
  • TaskCalculate necessary increase to achieve 50% rise
  • KRImplement new software to decrease customer response time by 20%
  • TaskPurchase, install, and configure the identified software
  • TaskIdentify software capable of enhancing customer service response speed
  • TaskTrain customer service representatives on new software usage
  • KRImprove customer satisfaction rate on product services by 30%
  • TaskUpdate and upgrade product based on customer feedback
  • TaskEstablish a fast and effective complaint resolution procedure
  • TaskImplement regular training programs for customer service staff

OKRs to elevate the quality of customer service

  • ObjectiveElevate the quality of customer service
  • KRImplement new staff training to increase the customer service skills score by 25%
  • TaskDevelop a comprehensive customer service training program
  • TaskAllocate staff members to participate in the training
  • TaskEvaluate and monitor improvements in customer service scores
  • KRReduce service complaints by 30% through improved response times
  • TaskRegularly review and update response time goals
  • TaskIntroduce better systems for ticket prioritizing functionality
  • TaskImplement customer service training to enhance response efficiency
  • KRImprove customer satisfaction scores by 20% in the customer feedback survey
  • TaskImplement regular staff training on superior customer service
  • TaskDevelop a loyalty program appealing to existing customers
  • TaskInitiate a quick response system for customer inquiries

OKRs to enhance team's effectiveness in sales and customer service through specialized training

  • ObjectiveEnhance team's effectiveness in sales and customer service through specialized training
  • KRIncrease sales conversion rates by 20% post-training intervention
  • TaskImplement cooperative sales training for entire sales team
  • TaskDevelop personalized follow-up strategies after customer interaction
  • TaskAnalyze sales call performance for improvement
  • KRAttain 90% positive feedback on staff's improved skills from customer surveys
  • TaskAct upon feedback by making necessary improvements
  • TaskImplement ongoing staff training programs focusing on customer service skills
  • TaskRegularly monitor and evaluate individual staff performance
  • KRReduce customer service complaints by 15% following the program's implementation
  • TaskEngage customer feedback to improve service processes
  • TaskDevelop quick response protocols for common customer issues
  • TaskImplement comprehensive customer service training for all staff members

OKRs to enhance customer advocacy throughout our service processes

  • ObjectiveEnhance customer advocacy throughout our service processes
  • KRReduce customer complaints by 30% through improved service delivery
  • TaskEstablish a proactive feedback system for customers
  • TaskImplement ongoing customer service training for all staff
  • TaskRegularly review and update service delivery protocols
  • KRIncrease Net Promoter Score (NPS) by 25% initiating customer-first policies
  • TaskOffer consistent, high-quality customer support and after-sales service
  • TaskTrain staff on proactive customer experience strategies and techniques
  • TaskImplement customer feedback mechanisms for improved service provision
  • KRIncrease customer retention rate by 20% with personalized follow-ups
  • TaskTrain staff in personalised customer service techniques
  • TaskImplement customer tracking software for personalized follow-up
  • TaskCreate an effective customer feedback system

How to write your own Customer Service OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Customer Service OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Customer Service OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Customer Service OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents