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tability.ioWhat are Product Developers OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Developers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Developers OKRs examples
You will find in the next section many different Product Developers Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to develop and launch a range of sub-products
ObjectiveDevelop and launch a range of sub-products
KRIdentify 10 potential sub-products from existing product by week 4
Analyze market for existing product spin-offs potential- Review existing product features for spin-off potential
- Conduct a brainstorming session with product team
- KRSuccessfully launch 3 refined sub-products in the market by week 12
- Officially launch sub-products in market by week 12
- Plan marketing and distribution strategies by week 8
- Finalize specifications and improvements of sub-products by week 4
- KRComplete development of 5 sub-products for testing by week 8
- Prioritize and assign development roles for each sub-product
- Ensure continuous monitoring and progress reports
- Finalize and prepare sub-products for testing
OKRs to develop multi-purpose product integration documents
- ObjectiveDevelop multi-purpose product integration documents
- KRProduce initial drafts of 5 different product integration templates by week 6
- Design and outline five distinct templates
- Write preliminary drafts for individual templates
- Identify key features for each product integration template
- KRSolicit and incorporate feedback, improving each draft by 30% in two weeks
- Review and refine the improved draft by 30%
- Actively integrate received suggestions into the draft
- Send the draft to colleagues for constructive feedback
- KRFinalize and validate all product integration templates, achieving 95% customer approval
- Conduct validation tests on the templates
- Complete all product integration templates
- Achieve 95% customer approval through feedback surveys
OKRs to successfully launch the tech startup
- ObjectiveSuccessfully launch the tech startup
- KRSecure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- KRDevelop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- KRHire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to amplify our brand's unique value and differentiate from competitors
- ObjectiveAmplify our brand's unique value and differentiate from competitors
- KREnhance product features derived from USPs, resulting in a 10% rise in sales
- Monitor sales increase post-enhancements
- Identify and analyse unique selling points (USPs) of our product
- Implement enhancements based on researched USPs
- KRImplement customer feedback system to improve product/service differentiation by 20%
- Collaborate with IT team for system development and deployment
- Identify needed features for a comprehensive customer feedback system
- Train staff on how to properly utilise and interpret feedback data
- KRDevelop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
- Identify key brand values to emphasize in campaign messaging
- Design and produce value-focused marketing materials
- Execute marketing campaign through various channels for optimal reach
OKRs to enhance product quality and decrease bugs
- ObjectiveEnhance product quality and decrease bugs
- KRIncrease customer satisfaction survey score by at least 10 points
- Regularly ask for customer feedback and make improvements
- Train customer service reps in empathy and communication
- Implement a strategy for efficient after-sales customer service
- KRImplement automated testing for all critical functionalities
- Identify all critical functionalities requiring automated testing
- Execute tests and troubleshoot issues identified
- Develop automated testing scripts for these functions
- KRDecrease bugs by 25% compared to current version
- Enhance debugging tools to identify hidden bugs
- Implement rigorous testing procedures before code deployment
- Encourage developers to regularly perform code reviews
OKRs to eliminate high-risk tech debt over the next year
- ObjectiveReduce high-risk tech debt to improve system stability
- KRConduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- KROutline and prioritize initiatives to eliminate each high-risk tech debt item
- KRComplete the elimination of at least 50% of high-risk tech debt items
- KRIdentify top 10 high-risk tech debt items
How to write your own Product Developers OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Developers OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Developers OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Developers OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve lead generation with gated content for 20% more qualified leads
- OKRs to improve the quality and relevancy of content through comprehensive revisions
- OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- OKRs to elevate proficiency and scores in Mathematics
- OKRs to enhance website usability and comply with accessibility standards
- OKRs to improve lead generation through effective lead capture strategies