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tability.ioWhat are Engagement Boost OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Boost. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Engagement Boost OKRs examples
We've added many examples of Engagement Boost Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to boost engagement levels of current supporters
ObjectiveBoost engagement levels of current supporters
KRAchieve a 15% response rate increase from our loyalty program members
Implement personalized email campaigns targeting loyalty program members- Provide simple, streamlined processes for feedback response
- Launch exclusive benefits for active program participants
- KRIncrease monthly supporter interactions by 25%
- Develop personalized content for frequent email newsletters
- Organize weekly online Q&A sessions
- Implement meaningful reward program for loyal supports
- KRLaunch 10 new interactive challenges for supporters participation
- Plan and execute online promotion strategy
- Develop concepts for 10 new interactive challenges
- Create content and materials for each challenge
OKRs to boost donor engagement significantly
- ObjectiveBoost donor engagement significantly
- KRIncrease repeat donations by 30%
- Implement a monthly giving program
- Offer exclusive benefits to repeat donors
- Improve donor communication through personalized thank-you notes
- KRGrow engagement rate on donor communications by 25%
- Implement engaging storytelling in donor communications
- Initiate personalized outreach to engage and appreciate existing donors
- Increase frequency and quality of donor updates/newsletters
- KRImprove donor retention rate by 15%
- Implement personalized acknowledgment letters for consistent donors
- Develop engaging and informative regular newsletters
- Enhance relationships through frequent interaction and engagement
OKRs to boost Overall Customer Engagement
- ObjectiveBoost Overall Customer Engagement
- KRIncrease monthly website visitors by 20%
- Utilize social media platforms for website promotion
- Develop engaging content to reduce bounce rates
- Implement SEO strategies to boost organic search rankings
- KRUpsurge social media engagement by 30%
- Promote audience interaction through contests and giveaways
- Utilize social media advertising to reach a wider audience
- Develop and implement a consistent, engaging content schedule
- KRImprove customer review scores by 15%
- Develop effective response system for customer complaints
- Implement regular staff training for enhanced customer service
- Initiate feedback-driven improvements in product quality
OKRs to boost engagement among existing customers by 20%
- ObjectiveBoost engagement among existing customers by 20%
- KRIncrease average session duration by 10% through user experience personalisation
- Develop interactive elements to engage users longer
- Enhance site navigation for easier usability
- Implement AI-based content personalization on the website
- KRCut customer churn rate by 5% by enhancing customer service response
- Train agents in problem-solving and communication
- Increase availability hours of customer service
- Implement customer feedback system for service improvements
- KRImplement 15% more frequently updated, engaging content on the platform
- Develop a weekly content update schedule
- Train team on producing interactive content
- Identify popular topics for fresh, engaging content creation
OKRs to boost client engagement and improve retention rates
- ObjectiveBoost client engagement and improve retention rates
- KREnhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- KRDecrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- KRIncrease monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
OKRs to boost client engagement in our analytics services
- ObjectiveBoost client engagement in our analytics services
- KRAchieve a 15% rise in client satisfaction scores for our analytics services
- Develop and provide additional personalized analytics services
- Implement regular feedback collections from clients for service improvement
- Enhance client communication and response times
- KRSecure a 20% increase in signed-up clients using our analytics services
- Offer a limited-time discount or bundle option for new sign-ups
- Organize webinars or workshops showcasing our analytics capabilities
- Develop a compelling marketing strategy for our analytics services
- KRDeliver 3 new value-added analytics features to stimulate client usage
- Develop and test these features with a focus on value-add
- Identify potential new analytical features based on user feedback
- Implement and promote these features to existing clients
OKRs to boost email engagement across all prospect lists
- ObjectiveBoost email engagement across all prospect lists
- KRIncrease overall email open rates by 20%
- Segment email list for more targeted messaging
- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- KRLower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- KRGrow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to boost engagement and adoption of B2B2C advocacy program
- ObjectiveBoost engagement and adoption of B2B2C advocacy program
- KRRaise frequency of monthly active users by 25%
- Implement engaging, user-friendly updates to improve user interface
- Implement regular user engagement initiatives
- Launch targeted outreach and promotional campaigns
- KRIncrease unique user logins by 30%
- Improve website or app user interface for better usability
- Implement a user referral program to attract new users
- Promote site or app via targeted social media advertising
- KRImprove user retention rate by 20%
- Conduct regular User Experience (UX) testing and improvements
- Optimize customer service responses and interactions
- Implement personalized user experiences to boost engagement
OKRs to boost engagement of inactive platform sign-ups
- ObjectiveBoost engagement of inactive platform sign-ups
- KRImprove platform's features usability score by 15%
- Implement user feedback into interface design revisions
- Conduct user testing to identify platform usability issues
- Provide comprehensive training on feature enhancements
- KRIncrease emails sent to inactive users by 20%
- Initiate increased email sending schedule
- Develop engaging content for email outreach
- Identify the inactive users in our database
- KRRaise click-through rates from re-engagement emails by 30%
- Personalize content based on user behavior or preferences
- Implement clear, compelling call-to-actions
- Optimize email subject lines for higher open rates
How to write your own Engagement Boost OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Engagement Boost OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Engagement Boost OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Boost OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance Quality Assurance automation capacity
- OKRs to enhance tactical and strategic leadership skills for software developer team lead
- OKRs to reduce the frequency of rollbacks following system releases
- OKRs to implement phase one of privilege access management tool replacement
- OKRs to enhance efficiency and accuracy in assurance audit process
- OKRs to enhance overall efficiency in executive office management