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What are Donor Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Donor Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Donor Engagement OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Donor Engagement OKRs examples
We've added many examples of Donor Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to boost donor engagement significantly
ObjectiveBoost donor engagement significantly
KRIncrease repeat donations by 30%
Implement a monthly giving program
Offer exclusive benefits to repeat donors
Improve donor communication through personalized thank-you notes
KRGrow engagement rate on donor communications by 25%
Implement engaging storytelling in donor communications
Initiate personalized outreach to engage and appreciate existing donors
Increase frequency and quality of donor updates/newsletters
KRImprove donor retention rate by 15%
Implement personalized acknowledgment letters for consistent donors
Develop engaging and informative regular newsletters
Enhance relationships through frequent interaction and engagement
OKRs to elevate donor engagement levels
ObjectiveElevate donor engagement levels
KRImprove retention of recurring donors by 15%
Regularly update donors on the impacts of their donations
Increase interaction with donors via social media
Implement a personalized thank-you note system for donors
KRIncrease monthly regular donor communication frequency by 30%
Implement weekly donor update calls
Initiate regular social media interactions with donors
Create a more engaging donor email newsletter
KRGrow number of successful fundraising events by 20%
Develop an outreach plan for potential sponsors
Implement promotion strategies on various platforms
Identify and analyze top previous successful fundraising events
OKRs to enhance supporter engagement significantly
ObjectiveEnhance supporter engagement significantly
KRBoost interactions per supporter (comments, likes, shares) by 15%
Implement daily engaging, high-quality content for users
Utilize user-generated content on our platforms
Run competitions to increase audience engagement
KRSecure 25% more repeat donations from existing supporters
Increase frequency of fund use reporting to donors
Implement a loyalty program with exclusive benefits
Develop personalized communication strategies for existing supporters
KRIncrease average monthly active users by 20%
Develop a robust digital marketing strategy for user acquisition
Implement a user-friendly interface for improved customer experience
Promote user engagement through interactive content and incentives
OKRs to create a robust Social Media Volunteer Team for improved visibility and donor awareness
ObjectiveCreate a robust Social Media Volunteer Team for improved visibility and donor awareness
KRBoost social media engagement by 25% through increased posting and interaction
Respond to all new comments within 3 hours
Increase daily posts frequency on all social media channels by 50%
Regularly share user-generated content
KRRecruit and train 10 volunteers for Social Media team in two weeks
Post volunteer positions on social media platforms
Implement a social media training program for selected volunteers
Conduct interviews and select potential candidates
KRDrive a 20% increase in donor awareness with improved social media content
Monitor and evaluate social media analytics to optimize engagement
Launch targeted online advertising campaigns to reach potential donors
Develop engaging, donor-centric content for all social media platforms
OKRs to broaden the base of individual donors
ObjectiveBroaden the base of individual donors
KRConvert 25% of inquiries into active donors
Launch interactive donor education initiatives
Implement targeted follow-up strategies for all inquiries
Offer personalized incentives to potential donors
KRInitiate inquiries with 100 potential donors each week
Send out inquiries to each potential donor weekly
Research and compile a list of 100 potential donors each week
Draft personalized, persuasive inquiry letters or emails
KRIncrease average donation size by 10%
Provide incentives for larger donations
Enhance personalized communication with donors
Implement donor appreciation and recognition programs
OKRs to secure 9 million in funding for the annual campaign
ObjectiveSecure 9 million in funding for the annual campaign
KRIncrease campaign social media engagement by 35% to amplify fundraising reach
Create engaging content that directly promotes the fundraising campaign
Utilize paid social media advertisements to boost campaign visibility
Regularly interact with followers to build supportive community
KRIdentify and pitch to 20 potential high-value donors each week
Research and profile each potential donor's interests
Draft and send personalized pitch emails to each donor
Compile a list of 20 potential high-value donors
KRPlan and execute 3 innovative fundraising events, aiming for 3 million in total
Brainstorm unique event ideas focused on beneficiary experiences and high-value fundraising
Develop detailed execution plans, including budget, logistics, and promotional strategies
Secure partnerships with corporate sponsors or high-net-worth individuals
Donor Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Donor Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to increase product adoption and engagement among parents and early childhood professionals
OKRs to foster and demonstrate out-of-box thinking
OKRs to enhance productivity through improved mental clarity and sustainable work habits
OKRs to to establish the agency as top-notch 'Science First Responders'
OKRs to improve efficiency in raw material procurement for Bikanerwala FMCG
OKRs to enhance adherence to committed behavioural norms