Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Strategist OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Strategist OKRs examples
You will find in the next section many different Content Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost subscriber count to 10,000 without relying on paid advertisements
ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
KRAchieve a retention rate of 90% through engagement strategies and personalized content
Regularly analyze customer feedback to improve strategies- Implement a comprehensive customer engagement strategy
- Develop personalized content aligned to customer interests
- KRDevelop and implement three strategic content partnerships to attract new audience
- Define target audience and identify desired content partners
- Implement partnership plans and measure success rates
- Develop partnership proposals, outlining mutual benefits
- KRGarner 1000 new subscribers every week through organic channel optimization
- Increase social media presence to drive website traffic
- Research SEO trends and optimize website content accordingly
- Develop a comprehensive content marketing strategy
OKRs to implement AI for content enhancement
- ObjectiveImplement AI for content enhancement
- KRIncorporate AI algorithms into content management system by end of quarter
- Develop strategy for integrating identified AI algorithms
- Implement and test AI integration within the system
- Identify suitable AI algorithms for the content management system
- KRIncrease content personalization using AI by 30%
- Implement AI-driven algorithms for personalized content curation
- Enhance user profiling for improved personalization accuracy
- Conduct A/B testing to optimize AI personalization efforts
- KRImprove content discoverability by 40% through AI-based SEO improvements
- Develop AI-driven keywords and meta tags for better search visibility
- Implement AI algorithms to evaluate and optimize SEO strategies
- Utilize AI for predictive analysis of trending topics and keywords
OKRs to boost lead conversions through improved touchpoint content
- ObjectiveBoost lead conversions through improved touchpoint content
- KREnhance lead conversion rates by 20% through content refinement strategies
- Regularly update content based on customer feedback and analytics
- Implement A/B testing for content variation outcomes
- increase engagement with personalized and topic-focused content
- KRExceed industry standard engagement metrics by 15% with superior content interaction
- Investigate successful competitor strategies on content interaction
- Implement a robust content promotion plan
- Develop higher quality, interactive, and engaging content
- KRDevelop and implement 10 high-quality pieces of content per touchpoint
- Implement content across identified touchpoints
- Identify 10 touchpoints for content distribution
- Create 10 unique, high-quality content pieces
OKRs to amplify our brand visibility through strategic content marketing
- ObjectiveAmplify our brand visibility through strategic content marketing
- KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
- KRGenerate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to deepen understanding of audience content preferences
- ObjectiveDeepen understanding of audience content preferences
- KRAnalyze data and summarize top 3 content preferences by month-end
- Compile analysis results into a summary report
- Acquire relevant content data for analysis
- Analyze data to identify top 3 content preferences
- KRConduct 3 audience surveys with at least 500 respondents each
- Design comprehensive, engaging surveys for audience data collection
- Distribute surveys to at least 1500 potential respondents
- Analyze and compile the survey responses data
- KRIncrease audience engagement by 20% through optimized content strategy
- Develop a comprehensive content strategy to boost engagement and interaction
- Analyze current content to identify areas for improvement and optimization
- Test and implement new content formats to increase audience engagement
OKRs to boost social media content shares by refining our content strategy
- ObjectiveBoost social media content shares by refining our content strategy
- KRImplement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to enhance homepage with contextually relevant content to engage customers
- ObjectiveEnhance homepage with contextually relevant content to engage customers
- KRA/B test and improve homepage layout for better content visibility by 15%
- Identify elements on homepage for A/B testing
- Implement A/B testing with different layouts
- Analyze results and adjust layout accordingly
- KRImplement content personalization for 70% of homepage visitors
- Set up tracking and analytics for homepage visits
- Develop personalized content based on user profiles
- Identify audience characteristics and create user profiles
- KRIncrease customer engagement rate on homepage by 25%
- Implement interactive elements like quizzes or surveys on the homepage
- Improve website loading speed for superior user experience
- Personalize the homepage based on user's preferences
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to consistently publish high-quality content aligned with audience needs
- ObjectiveIncrease audience engagement through high-quality content
- KRAchieve a minimum of X% engagement rate on all social media platforms
- KRImplement X new content formats to diversify and expand our audience reach
- KRIncrease website traffic by X% through SEO optimization
- KRIncrease email open rates by X% through personalized and segmented email campaigns
OKRs to cultivate a highly involved and passionate online community
- ObjectiveCultivate a highly involved and passionate online community
- KRBoost average session duration per user by 15%
- Implement interactive elements to sustain user interest
- Improve content quality to engage users longer
- Optimize website layout for easier navigation
- KRIncrease user posts and comments by 30%
- Implement rewards program for frequent posters and commenters
- Create engaging content to spark discussions
- Enhance user interface for easier posting
- KRIncrease weekly active community users by 25%
- Promote engaging, user-generated content regularly
- Implement a referral program with incentives for existing users
- Enhance community outreach through social media campaigns
Content Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement a maintainable POM-based test automation framework
- OKRs to expand open mic opportunities for musicians
- OKRs to strengthen SOC effectiveness to increase security operations productivity
- OKRs to increase mastery in applying the agile process
- OKRs to create a robust Social Media Volunteer Team for improved visibility and donor awareness
- OKRs to successfully establish collective bargain agreement with effective management training