Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Communications Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Communications Team OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Communications Team OKRs examples
You will find in the next section many different Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance efficiency and effectiveness of internal communications
ObjectiveEnhance efficiency and effectiveness of internal communications
KRImplement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication- Monitor and measure reduction in email usage
- Train team on the usage of the selected tool
- KRAchieve a 25% increase in staff participation in internal communications feedback surveys
- Implement staff incentives for survey participation
- Regularly promote surveys through company-wide communications
- Develop engaging, concise surveys for easier completion
- KRDevelop an internal communications strategy and get approval from all department heads
- Schedule meetings with department heads for feedback
- Revise and finalize strategy based on received approval
- Draft an initial internal communications strategy proposal
OKRs to foster a motivational and engaging work environment
- ObjectiveFoster a motivational and engaging work environment
- KREnhance internal communication channels improving employee satisfaction ratings by 25%
- Conduct satisfaction surveys to identify improvement areas
- Create an internal communication platform for real-time updates
- Implement weekly team meetings to engage open communication
- KRImplement a recognition scheme, appreciating 100% exceptional employee contributions
- Communicate the scheme to all employees
- Develop a structure for the recognition scheme
- Draft criteria for identifying exceptional employee contributions
- KRConduct bi-weekly innovative team-building activities to boost morale by 30%
OKRs to align business operations towards 2030 strategic outcomes
- ObjectiveAlign business operations towards 2030 strategic outcomes
- KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
- Schedule feedback sessions for queries and discussions
- Develop easy-to-understand materials explaining 2030 stratagem
- Conduct staff workshops on 2030 strategic outcomes
- KRDefine and communicate the 2030 strategic outcomes to all departments
- Develop clear, concise 2030 strategic outcomes
- Create a comprehensive communication plan
- Disseminate material to all department heads
- KRImplement 10% of strategic initiatives related to 2030 outcomes
- Prioritize and select 10% for immediate implementation
- Identify key strategic initiatives impacting 2030 outcomes
- Develop and begin execution of implementation plans
OKRs to enhance communication with general contractors for increased project awards
- ObjectiveEnhance communication with general contractors for increased project awards
- KRSecure at least 10 more submittal quotes from general contractors each week
- Follow up on previously sent quote requests every week
- Post weekly inquiries on general contractor forums or job boards
- Reach out daily to at least two new general contractors for quotes
- KRRaise project award rate by 30% over the next quarter through effective negotiation
- Track and analyze negotiation outcomes regularly
- Establish robust, fair negotiation strategies and practices
- Train team members on effective negotiation techniques
- KRMaintain a 90% rate on timely, accurate responses to contractor inquiries
- Conduct regular response accuracy evaluations
- Implement a tracking system for contractor inquiries
- Schedule daily dedicated time for query responses
OKRs to strengthen and maintain stakeholder relations through effective communication
- ObjectiveStrengthen and maintain stakeholder relations through effective communication
- KREstablish a regular bi-monthly virtual stakeholders meeting to update initiative progress
- Schedule bi-monthly virtual meetings
- Prepare regular initiative progress updates
- Identify relevant stakeholders for virtual meetings
- KREnsure 100% documentation and communication of all changes in initiatives to stakeholders
- Distribute changes in initiatives through emails/reports
- Develop a standardized change documentation process
- Implement regular update meetings with stakeholders
- KRAdequately prepare for and successfully review 90% of User Acceptance Testing scenarios
- Identify and understand all possible User Acceptance Testing scenarios
- Develop a detailed and comprehensive review plan
- Implement the plan and analyse each testing outcome
OKRs to boost donor engagement significantly
- ObjectiveBoost donor engagement significantly
- KRIncrease repeat donations by 30%
- Implement a monthly giving program
- Offer exclusive benefits to repeat donors
- Improve donor communication through personalized thank-you notes
- KRGrow engagement rate on donor communications by 25%
- Implement engaging storytelling in donor communications
- Initiate personalized outreach to engage and appreciate existing donors
- Increase frequency and quality of donor updates/newsletters
- KRImprove donor retention rate by 15%
- Implement personalized acknowledgment letters for consistent donors
- Develop engaging and informative regular newsletters
- Enhance relationships through frequent interaction and engagement
OKRs to communicate the qualitative impact of our affordable housing initiatives
- ObjectiveCommunicate the qualitative impact of our affordable housing initiatives
- KRCollaborate with three professional photographers for high-quality project visuals
- Schedule and coordinate photoshoots with chosen photographers
- Discuss project needs and negotiate terms
- Identify and reach out to potential photographer collaborations
- KRConduct 20+ interviews with beneficiaries to compile firsthand impact stories
- Identify and list 20+ beneficiaries for interviewing
- Compile and write impact stories from interviews
- Schedule and conduct beneficiary interviews
- KRPublish a concise, well-designed 30-page annual report showcasing impact stories and visuals
- Design and layout the 30-page report
- Compile impactful stories and relevant achievements
- Proofread, edit, and publish the report
OKRs to devise the optimal work environment in the firm
- ObjectiveDevise the optimal work environment in the firm
- KRImplement staff-chosen workplace improvements in at least 3 areas
- Review and prioritize the improvement suggestions given
- Survey staff for improvement suggestions in different areas
- Carry out prioritized improvement plans
- KRReduce office complaints by 50% as per HR records
- Implement regular team-building activities to improve rapport
- Initiate open forums for addressing grievances
- Enhance employee appraisal system transparency
- KRIncrease employee satisfaction by 25% measured by internal surveys
- Enhance internal communication strategies
- Implement regular feedback and recognition programs
- Promote work-life balance initiatives
OKRs to launch a successful employee advocacy program
- ObjectiveLaunch a successful employee advocacy program
- KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- KRTrain 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- KRIncrease internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
OKRs to become a top-performing, talent-nurturing enterprise
- ObjectiveBecome a top-performing, talent-nurturing enterprise
- KRReduce turnover rate by 15% through enhanced job satisfaction initiatives
- Initiate regular staff recognition and reward programs
- Establish flexible work schedules for better work-life balance
- Implement professional development programs for skill enhancement
- KRImplement a talent development program yielding 25% employee progression in skill sets
- Conduct a needs assessment to identify skill gaps in current employees
- Monitor, track, and report on employee skill progression
- Develop a comprehensive talent development program targeting those gaps
- KRIncrease employee engagement scores by 30% through improved internal communication platforms
- Establish a comprehensive internal newsletter for company updates
- Arrange monthly online interactive team-building activities
- Implement advanced communication tools like Slack or Microsoft Teams
Communications Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Communications Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to foster continuous improvement on Engineering metrics
- OKRs to successfully migrate users
- OKRs to develop comprehensive responsibility maps for various job roles
- OKRs to enhance visibility and recognition of our brand
- OKRs to enhance overall customer experience for improved satisfaction
- OKRs to assemble an outstanding professional team