Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Email Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Email Marketing. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Email Marketing OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Email Marketing OKRs examples
We've added many examples of Email Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance email marketing effectiveness to boost customer conversions
ObjectiveEnhance email marketing effectiveness to boost customer conversions
KRIncrease email open rate by 20%
Manage send times to optimize recipient availability- Redesign email layout to improve visibility and engagement
- Personalize email subjects to pique recipient's interest
- KRImprove click-through rate by 15%
- Enhance ad copy with persuasive, clear messaging
- Optimize email subject lines for better open rates
- Test and refine call-to-action buttons for visibility
- KRBoost conversion rate by 10% from email marketing campaigns
- Segment email list for targeted, personalized content
- Redesign email template to highlight call-to-actions
- A/B test different subject lines to increase open rates
OKRs to boost revenue contribution from email marketing
- ObjectiveBoost revenue contribution from email marketing
- KRIncrease email subscriber base by 25%
- Implement a high-converting pop-up subscription form on the website
- Promote the email newsletter on all social media platforms
- Offer exclusive content for subscribers only
- KRAchieve an open rate of 30% for all marketing emails
- Craft engaging, personalized subject lines for each email
- Regularly test and optimize email content
- Segment email lists for targeted marketing
- KRIncrease conversion rate from email traffic to 5%
- Implement personalized email marketing strategies
- Optimize email design for mobile users
- A/B test different subject lines and call-to-actions
OKRs to maximizing ecommerce growth through improved email marketing strategy
- ObjectiveMaximizing ecommerce growth through improved email marketing strategy
- KRBoost ecommerce sales generated from email referrals by 15%
- Implement personalized product recommendations in email newsletters
- Improve email subject lines to increase open rates
- Optimize email referral program with incentives
- KRIncrease open rate of email campaigns by 20%
- Test and optimize send times
- Improve subject lines to attract attention and curiosity
- Segment email lists for targeted content
- KRAchieve a click-through rate of 10% for promotional emails
- Draft engaging content that targets the customers' interests
- Implement a compelling call-to-action button
- Optimize email design for maximum readability
OKRs to boost review count on G2 and Capterra platforms
- ObjectiveBoost review count on G2 and Capterra platforms
- KRIncentivize 200 users to write a review via rewards program
- Give exclusive benefits or discounts to users for each review
- Promote the review/rewards program via email and app notifications
- Establish a rewards program for user reviews
- KRIncrease request email frequency to active users by 50%
- Implement 50% increase in email distribution
- Develop strategy for enhanced engagement emails
- Analyze email open rates for active users
- KRAchieve 25% conversion rate from request emails to completed reviews
- Increase email follow-ups for pending requests
- Implement a rewarding system for completed reviews
- Improve email content to be more persuasive and personal
OKRs to boost engagement of inactive platform sign-ups
- ObjectiveBoost engagement of inactive platform sign-ups
- KRImprove platform's features usability score by 15%
- Implement user feedback into interface design revisions
- Conduct user testing to identify platform usability issues
- Provide comprehensive training on feature enhancements
- KRIncrease emails sent to inactive users by 20%
- Initiate increased email sending schedule
- Develop engaging content for email outreach
- Identify the inactive users in our database
- KRRaise click-through rates from re-engagement emails by 30%
- Personalize content based on user behavior or preferences
- Implement clear, compelling call-to-actions
- Optimize email subject lines for higher open rates
OKRs to boost email's contribution to total revenue
- ObjectiveBoost email's contribution to total revenue
- KRIncrease email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- KRAugment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- KREnhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
OKRs to boost email engagement across all prospect lists
- ObjectiveBoost email engagement across all prospect lists
- KRIncrease overall email open rates by 20%
- Segment email list for more targeted messaging
- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- KRLower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- KRGrow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
OKRs to grow the mailing list and expand the reachable demographic
- ObjectiveGrow the mailing list and expand the reachable demographic
- KRBoost open rate by 10% via improved subject lines and personalization tactics
- Test and analyze different subject line variations
- Research industry trends for effective email subject lines
- Implement personalization tactics in email marketing strategy
- KRAchieve a 20% increase in new email subscriptions
- Implement a pop-up sign-up form on the home page
- Promote sign-up incentives on social channels
- Offer exclusive content for email subscribers
- KRDecrease bounce rate by 15% through list cleaning efforts
- Analyze email lists to identify unengaged subscribers
- Purge unresponsive email addresses periodically
- Segment lists based on user behavior and engagement
OKRs to enhance efficiency and effectiveness of email content planning
- ObjectiveEnhance efficiency and effectiveness of email content planning
- KRIncrease the click-through rate by 10% through optimization of content and layout
- Redesign website layout for easy navigation
- Implement compelling call-to-action buttons
- Analyze current content for relevance, improve quality and usefulness
- KRImprove email open rate by 15% through improved subject lines and relevancy
- Personalize email subject lines based on recipient interests
- Analyze the interests of target email recipients
- Conduct A/B testing on various email subject lines
- KRDecrease time spent on email content planning by 25%
- Reduce email frequency schedule
- Implement an email marketing automation tool
- Create reusable email templates
OKRs to maximize ecommerce revenue through effective email campaigns
- ObjectiveMaximize ecommerce revenue through effective email campaigns
- KRIncrease the click-through rate in emails by 15% by improving content relevancy
- Incorporate personalized content based on subscriber preferences
- Conduct A/B testing to optimize email content
- Improve subject lines to captivate attention
- KRIncrease email list subscriptions by 20% to expand customer base
- Develop a compelling lead magnet to attract potential subscribers
- Optimize the website for email sign-ups
- Implement a referral program to incentivize sign-ups
- KRImprove email opening rate to 25% through A/B testing and optimizing subject lines
- Implement changes based on highest performing subject lines
- Conduct A/B testing with various subject line strategies
- Analyze email open rate data in detail
Email Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Email Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost employee satisfaction post-adaptation
- OKRs to implement a comprehensive and user-friendly website redesign
- OKRs to boost supporter engagement via effective communication and events
- OKRs to optimize talent acquisition and management processes
- OKRs to maximize team efficiency to achieve 80,000 hours of work
- OKRs to enhance efficiency in production and testing processes