Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Email Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Email Engagement. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Email Engagement OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Email Engagement OKRs examples
You will find in the next section many different Email Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost email engagement across all prospect lists
ObjectiveBoost email engagement across all prospect lists
KRIncrease overall email open rates by 20%
Segment email list for more targeted messaging- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- KRLower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- KRGrow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
OKRs to boost supporter engagement via effective communication and events
- ObjectiveBoost supporter engagement via effective communication and events
- KRRaise event attendee feedback scores by 25% for improved experiences
- Improve event programming based on collected feedback
- Regularly update and improve event amenities
- Implement post-event surveys to gather attendee feedback
- KRIncrease event frequency by 20% to bolster participation
- Identify popular past events suitable for repetition
- Develop and implement promotion strategy for new events
- Secure venues and dates for added events
- KRGrow open rate for engagement emails by 30%
- Incorporate personalized content to increase relevance
- Review and improve subject lines for better initial engagement
- Segment email list for more targeted messaging
OKRs to boost engagement of inactive platform sign-ups
- ObjectiveBoost engagement of inactive platform sign-ups
- KRImprove platform's features usability score by 15%
- Implement user feedback into interface design revisions
- Conduct user testing to identify platform usability issues
- Provide comprehensive training on feature enhancements
- KRIncrease emails sent to inactive users by 20%
- Initiate increased email sending schedule
- Develop engaging content for email outreach
- Identify the inactive users in our database
- KRRaise click-through rates from re-engagement emails by 30%
- Personalize content based on user behavior or preferences
- Implement clear, compelling call-to-actions
- Optimize email subject lines for higher open rates
OKRs to grow the mailing list and expand the reachable demographic
- ObjectiveGrow the mailing list and expand the reachable demographic
- KRBoost open rate by 10% via improved subject lines and personalization tactics
- Test and analyze different subject line variations
- Research industry trends for effective email subject lines
- Implement personalization tactics in email marketing strategy
- KRAchieve a 20% increase in new email subscriptions
- Implement a pop-up sign-up form on the home page
- Promote sign-up incentives on social channels
- Offer exclusive content for email subscribers
- KRDecrease bounce rate by 15% through list cleaning efforts
- Analyze email lists to identify unengaged subscribers
- Purge unresponsive email addresses periodically
- Segment lists based on user behavior and engagement
OKRs to increase client engagement through targeted sales promotion emails
- ObjectiveIncrease client engagement through targeted sales promotion emails
- KRGenerate 15% more sales from email marketing promotions
- Segment email lists for targeted promotions
- Test various call-to-action placements within email
- Enhance email subject lines to increase open rates
- KRReduce the unsubscribe rate of email recipients below 5%
- Improve email content to cater to subscriber interests
- Incorporate personalized touches to each email
- Adjust email frequency to avoid inundation
- KRAchieve a 20% increase in email campaign CTR (Click Through Rates)
- Include compelling call-to-action cues in every email
- Revise email subject lines to spark customer curiosity
- Optimize email content to specifically target audiences
OKRs to drive revenue growth through personalisation
- ObjectiveDrive revenue growth through personalisation
- KRImprove customer retention rate by 15% through tailored email marketing campaigns
- Analyze campaign performance and make iterative improvements based on customer feedback and data
- Implement automated email workflows to consistently engage customers at different stages of their journey
- Segment customer database based on demographics, behavior, and purchasing patterns
- Develop personalized email content that addresses individual customer needs and preferences
- KRIncrease conversion rate by 10% through personalised recommendations on the website
- Optimize website's user interface to prominently display personalized recommendations throughout the user journey
- Analyze customer data to understand preferences and create tailored recommendation lists
- Continuously monitor and test recommendation algorithms to improve accuracy and relevance
- Implement an AI-driven recommendation engine to offer personalized product suggestions
- KRGenerate 30% more revenue from existing customers by delivering highly targeted promotions
- Implement a customer loyalty program to reward and incentivize existing customers for their continued business
- Monitor and track promotion effectiveness, making adjustments based on real-time customer feedback
- Develop a strategic plan to increase customer engagement and encourage repeat purchases
- Analyze customer data to identify interests and preferences for personalized promotions
- KRAchieve a 20% increase in average order value by leveraging personalised upselling techniques
- Analyze customer shopping patterns to identify potential upselling opportunities
- Implement dynamic pricing strategies to showcase higher-value options and incentives for upselling
- Train sales team on effective upselling techniques and how to personalize offers
- Develop tailored product recommendations based on customer preferences and purchase history
Email Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Email Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to uncover and articulate the 'as-is' process accurately
- OKRs to enhance product team's proficiency in Agile and Scrum methodologies
- OKRs to enhance the resilience of team communication
- OKRs to establish a comprehensive Career Development Program
- OKRs to improve investor pitch deck and materials
- OKRs to increase automation coverage of manual test cases to 50%