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tability.ioWhat are Consulting OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Consulting to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Consulting OKRs examples
You will find in the next section many different Consulting Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to improve consulting services
ObjectiveDeliver an amazing experience to customers
KRReduce time-to-completion of documentation projects by 30%- KRReduce the number of documentation defects by 25%
- KRIncrease NPS from 0 to 30
- ObjectiveCreate an incredible growth funnel
- KRBuild a pipeline of $200K
- KRIncrease average contract value by 20%
- KRIncrease win/rate percentage by 30%
OKRs to establish a consulting business
- ObjectiveEstablish a consulting business
- KRAttain a net profit margin of 25% or higher
Increase sales revenue through targeted marketing campaigns and customer acquisition strategies- Analyze pricing structures and adjust product or service pricing to maximize profitability
- Streamline business operations to reduce overhead costs and improve efficiency
- Implement cost-cutting measures and negotiate better supplier contracts to boost net profit margin
- KRDevelop and implement a marketing strategy to generate consistent leads
- Implement email marketing campaigns to nurture leads and drive conversions
- Create engaging content and optimize website for search engine visibility
- Conduct market research to identify target audience and their preferences
- Utilize social media platforms to reach and engage with potential leads
- KRSecure at least 3 clients within the target industry
- Develop a compelling value proposition to effectively pitch to potential clients
- Identify potential clients within the target industry through market research
- Offer a limited-time discount or incentive to encourage clients to sign up
- Reach out to potential clients through personalized emails or phone calls
- KRAchieve a 90% satisfaction rate in client feedback surveys
- Streamline survey process for clients
- Implement necessary changes based on client feedback to improve overall satisfaction
- Identify and address common issues highlighted in client feedback
- Actively seek feedback from clients through various channels
OKRs to maximize AI consulting services revenue
- ObjectiveMaximize AI consulting services revenue
- KRAchieve a 20% increase in the conversion rate from leads to paying clients
- Provide personalized follow-up communications to address specific client needs and enhance conversion rates
- Analyze the current lead nurturing process and identify areas for improvement
- Implement targeted email marketing campaigns to engage leads and drive conversions
- Optimize website landing pages to enhance user experience and encourage conversions
- KRReduce customer churn rate by 10% by improving customer satisfaction and retention strategies
- Offer loyalty programs and incentives to encourage customer loyalty and reduce churn rate
- Enhance product/service quality through constant monitoring and prompt resolution of customer feedback
- Implement personalized customer support strategies to enhance engagement and build stronger relationships
- Conduct customer satisfaction surveys to identify pain points and areas for improvement
- KRIncrease the average contract value by 15% through upselling and cross-selling
- Identify top-selling products/services and create bundled packages to increase cross-selling opportunities
- Analyze customer purchase history and behavior to develop personalized upsell/cross-sell recommendations
- Train sales team on effective upselling techniques and provide them with updated product knowledge
- Implement targeted marketing campaigns to educate customers on the benefits of upselling and cross-selling
- KRAcquire 10 new clients by implementing targeted marketing campaigns and referrals
- Encourage existing clients to refer new clients by offering incentives or rewards
- Design and launch a social media ad campaign to attract new clients
- Create a list of potential clients by analyzing the target market demographics
- Develop personalized email campaigns to reach out to potential clients
OKRs to implement tech solutions to optimize consulting business
- ObjectiveImplement tech solutions to optimize consulting business
- KRReduce response times to client queries by 30% using AI-based Automation
- Implement AI-powered customer service bots for quick query resolution
- Regularly monitor and fine-tune AI algorithms for efficiency
- Train AI systems using previous client interactions data
- KRImprove data analysis efficiency by 40% adopting data visualization tools
- Identify key metrics for data analysis efficiency measurement
- Train team members to effectively use these tools
- Research and select proper data visualization tools
- KRIncrease project turnover by 20% utilizing new project management software
- Research and acquire suitable project management software
- Monitor and analyze project turnover rate regularly
- Train team members on new software usage
OKRs to improve your career path
- ObjectiveProvide comprehensive, quality career path advice to our customers
- KRIncrease the number of customers returning for repeat career path advice by 30%
- KRIncrease customer satisfaction ratings for career path advice by 20%
- Monitor customer satisfaction ratings and adjust strategies to reach desired 20% increase.
- Analyze customer feedback data to identify areas of improvement.
- Create a customer satisfaction survey for career path advice.
- Implement changes based on customer feedback to improve career path advice.
- KRIncrease the number of customers receiving career path advice by 50%
- Monitor and evaluate customer feedback to ensure career path advice services are meeting customer needs.
- Analyze customer survey results to determine areas of opportunity for career path advice.
- Develop and implement a customer survey to assess current needs related to career path advice.
- Create targeted campaigns to promote career path advice services to existing customers.
OKRs to accelerate the delivery of consulting projects
- ObjectiveAccelerate the delivery of consulting projects
- KRReduce project delays by 15% through enhanced resource allocation
- Assess and optimize team efficiency regularly
- Provide resource allocation training to project managers
- Implement a robust resource management software system
- KRImplement new project management tool and train all project members by week 6
- Schedule comprehensive tool training for all project members
- Implement the new tool and complete training by week 6
- Select suitable project management tool for our needs
- KRAchieve a 10% improvement in project completion speed by the end of the quarter
- Implement efficient project management tools and strategies
- Provide training for enhanced team productivity
- Regularly monitor and adjust timelines as needed
OKRs to increase revenue in my AI consulting service business
- ObjectiveIncrease revenue in my AI consulting service business
- KRIncrease the number of new clients by 20%
- Improve online marketing efforts to enhance client reach and conversion rates
- Utilize social media platforms to promote services and attract potential clients
- Enhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
- Implement referral programs to encourage existing clients to refer new ones
- KRDecrease customer churn rate by 10%
- Improve onboarding process to enhance customer experience and minimize confusion or frustration
- Offer personalized incentives or discounts based on customer preferences and behavior
- Implement proactive communication strategies to address customer concerns and provide timely support
- Conduct regular customer feedback surveys to identify pain points and areas for improvement
- KRIncrease the average contract value by 15%
- Upsell existing customers with higher-value product or service options
- Offer bundled packages or add-ons to increase the overall value of each contract
- Provide personalized and relevant recommendations to drive customers towards premium offerings
- Implement targeted pricing strategies to encourage customers to upgrade their purchases
- KRLaunch two new AI consulting service packages to attract new customers
- Develop and design the two new AI consulting service packages with clear pricing and deliverables
- Conduct market research to identify niches and determine their specific AI consulting needs
- Create a comprehensive marketing strategy to promote the new AI consulting service packages
- Launch the new AI consulting service packages through various digital channels and platforms
How to write your own Consulting OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Consulting OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Consulting OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Consulting OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully launch and operationalize MVP 1.0
- OKRs to enhance analytical thinking and problem-solving skills
- OKRs to improve software development team leadership effectiveness
- OKRs to increase the sprint story points burnt down
- OKRs to increase overall business profitability
- OKRs to successfully achieve pipeline target of $10,000,000