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10 OKR examples for Internal Communications

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What are Internal Communications OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Internal Communications to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Internal Communications OKRs examples

You'll find below a list of Objectives and Key Results templates for Internal Communications. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance efficiency and effectiveness of internal communications

  • ObjectiveEnhance efficiency and effectiveness of internal communications
  • KRImplement a collaborative tool to reduce email communication by 50%
  • TaskIdentify suitable collaborative tools for team communication
  • TaskMonitor and measure reduction in email usage
  • TaskTrain team on the usage of the selected tool
  • KRAchieve a 25% increase in staff participation in internal communications feedback surveys
  • TaskImplement staff incentives for survey participation
  • TaskRegularly promote surveys through company-wide communications
  • TaskDevelop engaging, concise surveys for easier completion
  • KRDevelop an internal communications strategy and get approval from all department heads
  • TaskSchedule meetings with department heads for feedback
  • TaskRevise and finalize strategy based on received approval
  • TaskDraft an initial internal communications strategy proposal

OKRs to devise the optimal work environment in the firm

  • ObjectiveDevise the optimal work environment in the firm
  • KRImplement staff-chosen workplace improvements in at least 3 areas
  • TaskReview and prioritize the improvement suggestions given
  • TaskSurvey staff for improvement suggestions in different areas
  • TaskCarry out prioritized improvement plans
  • KRReduce office complaints by 50% as per HR records
  • TaskImplement regular team-building activities to improve rapport
  • TaskInitiate open forums for addressing grievances
  • TaskEnhance employee appraisal system transparency
  • KRIncrease employee satisfaction by 25% measured by internal surveys
  • TaskEnhance internal communication strategies
  • TaskImplement regular feedback and recognition programs
  • TaskPromote work-life balance initiatives

OKRs to launch a successful employee advocacy program

  • ObjectiveLaunch a successful employee advocacy program
  • KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
  • TaskImplement customer advocacy strategies effectively
  • TaskIdentify key metrics for evaluating brand impact
  • TaskAnalyze and report increased brand impact
  • KRTrain 75% of employees on advocacy program within quarter
  • TaskIdentify suitable advocacy program instructors
  • TaskSchedule advocacy training sessions for employees
  • TaskMonitor and document participation rates
  • KRIncrease internal program adoption by 25%
  • TaskImplement incentive schemes for program adoption
  • TaskDevelop engaging internal communication about program benefits
  • TaskProvide comprehensive training for effective program usage

OKRs to enhance employee dedication via communication optimization

  • ObjectiveEnhance employee dedication via communication optimization
  • KRReduce communication gap by achieving 85% timely response rate on internal chat platform
  • TaskImplement automatic reminders for unanswered chats every two hours
  • TaskTrain employees on the importance of timely responses
  • TaskMonitor response rates weekly and address lapses
  • KRImplement bi-weekly team meetings to increase interaction by 60%
  • TaskTrack and measure meeting interaction increase
  • TaskEstablish a bi-weekly team meeting schedule
  • TaskPrepare relevant discussion points to stimulate interaction
  • KRAccomplish 90% positive feedback on anonymous communication satisfaction survey

OKRs to become a top-performing, talent-nurturing enterprise

  • ObjectiveBecome a top-performing, talent-nurturing enterprise
  • KRReduce turnover rate by 15% through enhanced job satisfaction initiatives
  • TaskInitiate regular staff recognition and reward programs
  • TaskEstablish flexible work schedules for better work-life balance
  • TaskImplement professional development programs for skill enhancement
  • KRImplement a talent development program yielding 25% employee progression in skill sets
  • TaskConduct a needs assessment to identify skill gaps in current employees
  • TaskMonitor, track, and report on employee skill progression
  • TaskDevelop a comprehensive talent development program targeting those gaps
  • KRIncrease employee engagement scores by 30% through improved internal communication platforms
  • TaskEstablish a comprehensive internal newsletter for company updates
  • TaskArrange monthly online interactive team-building activities
  • TaskImplement advanced communication tools like Slack or Microsoft Teams

OKRs to implement efficient governance for internal communications and editorial

  • ObjectiveImplement efficient governance for internal communications and editorial
  • KRMonitor and reduce communication or editorial inconsistencies by 50%
  • TaskProvide consistent editorial training to staff
  • TaskImplement a standardized communication style guide
  • TaskRegularly assess and correct content discrepancies
  • KRDevelop a comprehensive communication governance guide by end of next quarter
  • TaskReview, refine and finalize the guide
  • TaskDesign and develop the preliminary guide draft
  • TaskGather necessary communication aspects and requirements
  • KRTrain 80% of internal communication and editorial staff on new governance rules
  • TaskMonitor and confirm staff participation in sessions
  • TaskIdentify internal staff requiring training on new governance rules
  • TaskOrganize training sessions on new governance rules

OKRs to foster a motivational and engaging work environment

  • ObjectiveFoster a motivational and engaging work environment
  • KREnhance internal communication channels improving employee satisfaction ratings by 25%
  • TaskConduct satisfaction surveys to identify improvement areas
  • TaskCreate an internal communication platform for real-time updates
  • TaskImplement weekly team meetings to engage open communication
  • KRImplement a recognition scheme, appreciating 100% exceptional employee contributions
  • TaskCommunicate the scheme to all employees
  • TaskDevelop a structure for the recognition scheme
  • TaskDraft criteria for identifying exceptional employee contributions
  • KRConduct bi-weekly innovative team-building activities to boost morale by 30%

OKRs to boost internal outreach and enhance brand recognition

  • ObjectiveBoost internal outreach and enhance brand recognition
  • KRAchieve a 30% increase in employee engagement in company wide initiatives
  • TaskCreate engaging, inclusive intra-office communication channels
  • TaskImplement regular employee feedback sessions on company initiatives
  • TaskRecognize and reward active employee participation in initiatives
  • KRGain 20% more followers on all company social media platforms
  • TaskCreate engaging and shareable content consistently
  • TaskFoster collaboration with relevant influencers
  • TaskImplement targeted ad campaigns on each platform
  • KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
  • TaskImplement, measure, and adjust the promotional strategies
  • TaskIdentify relevant platforms for brand promotion activities
  • TaskPlan and develop engaging promotional content

OKRs to enhance the career development of our team members

  • ObjectiveEnhance the career development of our team members
  • KRIncrease attendance at professional development workshops by 20%
  • TaskDevelop inspiring guest speaker events
  • TaskLaunch a promotional campaign across various platforms
  • TaskStart a referral program to encourage attendance
  • KRAchieve a 30% increase in team members applying for internal promotions
  • TaskImprove communication on promotion criteria and processes
  • TaskPromote awareness of available internal promotion opportunities
  • TaskImplement training programs to enhance employees' skills
  • KRImplement a process for individualized career development plans for all team members
  • TaskDevelop a standardized template for individual career development plans
  • TaskSchedule one-on-one meetings to discuss and tailor these plans
  • TaskDefine clear career paths for each job position in the team

OKRs to improve internal company communication

  • ObjectiveImprove internal company communication
  • KRImplement a new communication tool addressing identified communication issues by week 8
  • TaskSelect and trial run the best-fit communication tool by week 5
  • TaskEvaluate and brainstorm possible communication tool solutions by week 2
  • TaskImplement and test communication tool, addressing issues by week 8
  • KRConduct a survey to identify current communication challenges by week 4
  • TaskIdentify and invite relevant participants for the survey
  • TaskDraft a list of questions addressing current communication issues
  • TaskAnalyze and compile survey results by week 4
  • KRAchieve 10% reduction in communication-related complaints by end of quarter
  • TaskEstablish a feedback system for improving communication-related issues
  • TaskReview and revise current communication protocols in place
  • TaskImplement a weekly training on effective communication skills for employees

How to write your own Internal Communications OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Internal Communications OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Internal Communications OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Internal Communications OKR templates

We have more templates to help you draft your team goals and OKRs.

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